# Source-bounded SEO/GEO audit brief for an AI agent

Updated: 2026-08-20

Audience: real-estate agents, teams, brokerages, and FSBO sellers

Objective: identify verifiable improvements to one useful web resource without predicting rankings or citations.

## Inputs required

1. Canonical URL and rendered HTML.
2. Title, description, headings, visible author/update information, images, videos, links, and JSON-LD.
3. Search Console exports with date range and property name.
4. Analytics or CRM evidence if business outcomes are being evaluated.
5. Primary sources supporting material claims.

## Audit jobs

- Verify transport, robots, canonical, sitemap membership, internal discovery, and structured-data consistency.
- Identify the real-estate question answered and whether the direct answer appears early.
- Map every material fact to a source; separate observed fact, practitioner judgment, and unresolved claim.
- Test entity consistency across visible copy, Organization/Person schema, and owned social profiles.
- Check original examples, screenshots, video captions/transcripts, filenames, alt text, and stable media URLs.
- Keep classic Search, Google generative-feature reporting, sampled AI answers, inquiries, and customers as separate receipts.

## Output JSON

```json
{
  "url": "",
  "checked_at": "ISO-8601",
  "eligibility": [{"check":"", "status":"PASS|FAIL|NEEDS_DATA", "evidence":""}],
  "answer_quality": [{"issue":"", "fix":"", "acceptance_test":""}],
  "claims": [{"claim":"", "type":"fact|judgment|unresolved", "source_url":""}],
  "entities": [{"entity":"", "conflict":"", "fix":""}],
  "media": [{"asset":"", "captioned":false, "transcript":"", "schema":""}],
  "measurement": [{"receipt":"", "date_range":"", "status":"AVAILABLE|MISSING"}],
  "priority": [{"order":1, "action":"", "owner":"", "acceptance_test":""}]
}
```

## Evidence rules

- Never infer a customer from traffic or a citation from a crawl.
- Never convert descriptive survey or academic findings into a ranking formula.
- Mark changing product features and rollout gaps with a date.
- Google says its standard SEO foundations still apply to generative AI features and that no special AI markup or AI text file is required.

Primary authorities: [Google AI optimization](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) · [Google generative AI report](https://support.google.com/webmasters/answer/16984139) · [Google video SEO](https://developers.google.com/search/docs/appearance/video)