sphere.md
Use this file for relationship context that supports referral, nurture, and past-client workflows. It should stay lightweight.
Segments
- Past clients:
- Referral partners:
- Vendor partners:
- Neighborhood relationships:
- Warm leads:
- Long-term nurture:
Person Format
## [Name or slug]
Relationship:
Last meaningful touch:
Known interests:
Real estate context:
Communication preference:
Next useful touch:
Do not mention:
Related CLIENT card:
Nurture Rules
- Use SELF for voice.
- Use GUARDRAILS for privacy and claims.
- Use CHANNEL for the final format.
- Do not pretend a mass email is personal if it is not.
- Do not use private details as marketing hooks.