name: Email channel_type: "owned" formats:

one-to-one client email
listing launch email
seller update
buyer update
sphere nurture
newsletter rules:
"Subject line must be specific, not clever."
"Preview text should complete the subject line, not repeat it."
"One email, one job."
"Put the action request in the first half of the email."
"Use plain language and short paragraphs."
"Never include confidential client or deal information unless the audience is cleared for it."

Email Channel Card

Use this CHANNEL card when the final asset is an email. Load it with SELF for voice, GUARDRAILS for safety, and CLIENT, HOME, or PERSONA depending on the job.

Channel Job

Email should create clarity, prompt a reply, move a decision forward, or maintain trust. It should not sound like a brochure unless the recipient asked for a brochure.

Structure

One-to-one client email

Clear subject line.
First sentence names why you are writing.
Short context paragraph.
Recommendation or next step.
One clear action request.

Listing or sphere email

Subject line tied to the reader's interest.
Preview text that adds context.
Short opening with the useful point.
Body with verified facts only.
CTA that asks for a reply or gives one next action.

Subject Line Rules

Use 4-9 words when possible.
Avoid hype and vague curiosity.
Do not use fake urgency.
Prefer specific nouns: "Inspection update", "Price adjustment plan", "Two showing patterns".

Tone Rules

Keep paragraphs to 1-3 sentences.
Avoid corporate polish.
Use contractions if SELF allows them.
Do not bury the recommendation.
When the news is difficult, be direct and calm.

Compliance and Privacy

Use GUARDRAILS for Fair Housing, confidentiality, and source rules.
Do not include private motivation or negotiation strategy in broad-list emails.
Do not include client names or stories unless CLIENT consent allows it.
Do not publish stats without source context.

Success Criteria

The reader understands what changed.
The reader knows what to do next.
The email sounds like the agent, not a template.
The CTA is reply-oriented or action-oriented, not vague.

Quick Use Prompt

Use SELF, GUARDRAILS, and this EMAIL channel card. Draft a concise email for [recipient] about [job]. Use the provided CLIENT, HOME, or PERSONA context only where relevant. Put the next action clearly in the email.