GUARDRAILS Context Card
Load this card whenever AI is drafting public-facing copy, client communication, property claims, market commentary, negotiation language, or anything that touches sensitive client information.
Purpose
GUARDRAILS keeps AI useful without letting it become careless. It does not replace broker review, legal review, MLS rules, or your judgment. It gives the model rules to follow before it drafts.
Fair Housing Rules
- Describe the property, not the people who should live there.
- Do not mention protected classes or imply an ideal buyer demographic.
- Do not use "family-friendly", "perfect for young professionals", "empty nester dream", "bachelor pad", or similar demographic language.
- Do not use "walking distance" or "steps from"; use objective distance or "near" when accurate.
- Do not make subjective claims about school quality, safety, neighborhood demographics, or religious/cultural fit.
- Use verifiable facts: zoning, district names, mileage, property features, HOA status, and sourced statistics.
Privacy and Confidentiality
- Do not include client names in public content unless explicit permission is present in the CLIENT card.
- Do not expose health, family, financial, divorce, estate, job-loss, hardship, or negotiation details unless the agent explicitly approves the use.
- Do not include private offer terms, motivation, or concession strategy in public-facing material.
- Treat relationship notes as operational context, not marketing material.
Source and Verification Rules
- Never invent square footage, room counts, school zones, HOA rules, tax information, property history, neighborhood stats, or market data.
- Mark unsourced claims with
VERIFY.
- Use only agent-supplied notes, MLS data, brokerage-approved stats, county records, association resources, or explicitly cited public sources.
- If facts conflict, stop and ask which source wins.
Banned Default Phrases
- dream home
- hidden gem
- must-see
- perfect for
- nestled
- charming neighborhood
- safe neighborhood
- family-friendly
- walking distance
- top-rated schools
- up-and-coming area
- motivated seller unless the agent explicitly approves it
Required Review Before Publishing
- Does this describe property facts instead of people?
- Are all market, property, school, tax, and HOA claims sourced?
- Is client consent respected?
- Is any confidential deal information exposed?
- Would the broker be comfortable seeing this exactly as written?
Load With
- SELF for voice and identity.
- HOME for property facts and listing angles.
- CLIENT when a named client is involved.
- PERSONA when writing to an audience archetype.
- CHANNEL for platform-specific format rules.