name: LinkedIn video_specs: width: 1080 height: 1920 fps: 30 aspect_ratio: "9:16" alternate_format: { width: 1080, height: 1350, aspect_ratio: "4:5" } duration_range: [30, 90] safe_zone: { top: 100, bottom: 200, left: 40, right: 80 } render_quality: { crf: 20, bitrate: "6M", codec: "h264", audio_bitrate: "192k" } style: caption_type: "subtitle-bottom" caption_position: "bottom" transition_type: "fade" transition_speed: "medium" hook_duration: 3 tone: "professional" text_size: "medium" rules:

"Hook with value, not bait - make the insight obvious in first 2 lines"
"Keep under 90 seconds with captions (80% watch muted)"
"No links in post body OR comments - both now penalized. Zero-click content only: deliver all value in the post itself"
"Optimize for saves and DM shares, not likes"
"Reply to every comment quickly - replying boosts engagement ~30% and generates 2.3x more views (AuthoredUp 2026 data)"
"Post from personal profile - 2.75x more impressions than company page"
"50 comments outperform 500 likes - design for discussion"
"PDF carousels outperform video on raw engagement (~196% higher based on 21.77% median vs 7.35%) - but animated carousel-to-video captures both"
"Vertical video (9:16) getting active distribution boost in Video Tab"
"Phone-quality video with captions outperforms expensive production"
"Tuesday-Thursday, 7-9 AM in audience timezone"

Logan Gott @LoganTGott How to BEAT the new LinkedIn algorithm in 10 steps

Post from your personal profile, not your company page This one still confuses people and honestly it shouldn't. LinkedIn is a PEOPLE platform. It always has been. The algorithm doesn't care about your company page. It never did. Your company page gets maybe 3-5% organic reach compared to a personal profile because LinkedIn wants humans talking to humans, not logos talking at people. Think about it. When's the last time you engaged with a company page post? NEVER right? You engaged with the founder behind that company. The person who had an opinion. The person who made you feel something. Your company page exists for one reason: social proof when someone googles you. That's it. Your personal profile is where the growth actually happens. Stop splitting your effort. Pick the profile that has a face attached to it and put everything there.
Optimize your headline and about section for ONE clear topic This is where most people blow it immediately. Their headline says something like "CEO | Speaker | Mentor | 3x Founder | Dad | Coffee Addict" And I'm supposed to know what you do from that? Here's what actually happens: someone lands on your profile, spends 3 seconds reading your headline, doesn't understand what you do, and leaves. You just lost a potential lead because you were too afraid to pick a lane and actually take the time to optimize for it. Your headline should do two things: Say what you do Hint at the result you get people Your about section should expand on that... NOT your whole life story. Not your childhood dream of becoming an entrepreneur. The result you deliver, who you deliver it to, and why you're credible. The more specific you are, the more the algorithm can match you to the exact audience that cares about what you say.
Use PDF carousels as your primary visual format If you're not using PDF carousels on LinkedIn right now you are leaving REACH on the table. Here's why this works: LinkedIn's algorithm is optimized to keep people on platform as long as possible (that's how they sell ads). When someone swipes through a 10-slide carousel, they're spending 45-60 seconds on your single post. That's insane dwell time compared to a static image or a text post they scroll past in 2 seconds. LinkedIn sees that, says "this post is keeping people engaged," and pushes it to more feeds. Carousels also give you something text posts can't. The format that wins: a strong hook slide, 7-9 slides of genuinely useful content, clean design, 2-3 lines of copy per slide, and a final slide with a clear call to action. Worth the time it takes to create these for sure.
Write hooks to deliver value (not bait) "I almost quit everything last year." "Nobody talks about this." "The truth they don't want you to know." You've seen these hooks a thousand times. And here's the thing: they USED to work. But LinkedIn's audience has gotten smarter and more annoyed. They've been baited so many times that they've stopped trusting the setup. What actually works now is opening with the value itself. Instead of "I almost went broke last year (here's what saved me)..." try something like "Founders waste 80% of their LinkedIn effort on content that never converts. Here's the 20% that actually does." Boom. I know exactly what I'm getting. I'm already interested. I didn't have to trust that your "almost quit" story was going to lead somewhere useful. The first two lines have one job: give them a reason to click "see more." The way you do that in 2026 is by making the value obvious before they've committed to reading. Stop writing hooks that tease. Start writing hooks that deliver.
Make every post worth saving or sending to a friend Before you post anything, ask yourself one question: would I DM this to someone I know right now? If the answer is no, the post probably isn't ready. Saves and DM shares are the two metrics that matter most for distribution in 2026. When someone saves your post, they're telling LinkedIn "this is worth coming back to." When they share it in a DM, they're extending your reach to an entirely new audience that the algorithm can't fully track but absolutely benefits from. Likes are vanity. Comments are good. But saves and DM shares? Those signal that your content is actually USEFUL, not just entertaining or agreeable. So every post should either: teach something tactical enough to save for later, challenge a belief strongly enough that someone wants to send it to a friend who needs to hear it, or give away something so good that NOT sharing it feels selfish. If your post just gets nods and likes but nobody's saving it, it's hitting the surface but not going deep enough.
Reply to every comment in the first 60 minutes This is one of the most proven levers for reach and I still see people ignoring it. When your post goes live, LinkedIn is watching it closely for the first hour. It's deciding whether to push it to more people or let it die. The main signal it looks for? Engagement velocity. Are people responding? Is the conversation active? Is this post generating energy? When you reply to every comment and reply fast, you're doubling the comment count, keeping the thread alive, and signaling to the algorithm that this post is generating conversation worth promoting. Practically: for the first 60 minutes after posting, be available. Don't post and disappear to a meeting. Sit with the post. Reply thoughtfully. Ask follow-up questions. Keep people in the thread. This is not optional if you want reach. It's literally the difference between a post that hits 2,000 impressions and one that hits 30,000+.
Leave human comments on other people's posts daily This is something nobody talks about nearly enough. Commenting on other people's content does three things:
It puts your name in front of THEIR audience. Every strong comment you leave on a well-performing post is free distribution. Their followers see your take, click your profile, start following you.
It trains the algorithm to associate your profile with activity and relevance. LinkedIn notices when accounts are consistently engaging with content in a specific niche.
It builds actual relationships. The people who become the biggest names on LinkedIn aren't just posting. They're PARTICIPATING. They're in the comments. They're known. They're visible outside of just their own feed. Key word: HUMAN comments. Not "great post!" Not a generic "I agree, here are 3 takeaways". Actual thoughts. Actual opinions. Actual disagreements when you disagree. Spend 15-20 minutes a day doing this on posts in your niche. It compounds faster than almost anything else you can do organically.
Keep videos under 90 seconds with captions Video is incredibly popular on LinkedIn right now. But most people are doing it wrong. They're posting 5-10 minute talking head videos like this is a YouTube channel. It's not. LinkedIn is a scroll platform. People are on it between meetings, during lunch, in the 3 minutes before a call. You have MAYBE 90 seconds to give them something worth watching, and that's being generous. The formula that's working: hook in the first 3 seconds (visual or spoken, say something or show something that stops the scroll), deliver one clear insight in under 90 seconds, add captions because 80%+ of people watch without sound. That last one is non-negotiable. If your video has no captions, a huge portion of your potential viewers are scrolling past it before they've even heard a word. This is the format that's winning right now.
Stop putting links in the post body This is one of the most well-documented things about the LinkedIn algorithm and people STILL do it. LinkedIn does not want to send their users somewhere else. Every time you put a link in your post body, LinkedIn suppresses your reach, sometimes significantly. They're not punishing you personally. They're just prioritizing content that keeps people on LinkedIn over content that routes them to another platform. The workaround is simple: put your link in the comments. Mention in the post that you'll drop the link below. Your audience knows to look there. LinkedIn's algorithm doesn't suppress comment links the same way it suppresses post body links. This one small change will immediately improve the reach of your link-sharing posts. It takes 10 seconds to adjust. There's no reason not to do it. 2026 Update: The link-in-comments workaround is now also partially penalized — LinkedIn has begun reducing reach for posts with comment links by 10-15%. The most effective strategy in 2026 is zero-click content: deliver all value within the post itself, with no links anywhere. If you must share a link, use it as a separate follow-up post or in your featured section.
Track saves, comments, and DMs instead of likes Likes are the Instagram brain poisoning the way founders think about LinkedIn. Everyone celebrates when a post gets 200 likes. But nobody's asking: did anyone save it? Did anyone DM me about it? Did anyone say "I needed to hear this today"? THOSE are the metrics that tell you if your content is actually working. Saves = your content is useful enough to return to. That means your audience sees you as a resource. Comments = your content sparked enough of a reaction that someone took time out of their day to respond. Especially valuable when the comments are substantive, people sharing their own experience, asking follow-up questions, pushing back. DMs = your content moved someone enough that they wanted a private conversation. This is where leads actually come from. Not from people who liked your post. From people who slid into your DMs and said "This hit. Can we talk?" Stop optimizing for likes. Start optimizing for the kind of content that makes people want to save it and reach out. That's a completely different creative standard, and it's a higher one. The bigger picture Here's what all 10 of these have in common: The LinkedIn algorithm in 2026 is filtering for genuine helpfulness to a specific group of people. That's it. That's the whole game. Every algorithm update over the past 3 years has moved in this direction. LinkedIn is slowly but consistently deprioritizing content that performs well but means nothing, and rewarding content from accounts that are clearly, specifically, consistently valuable to an identifiable audience. This is actually GREAT news if you're a founder, consultant, or agency owner with expertise to share. Because the bar for "real expertise" is shockingly low on LinkedIn right now. Most of your competitors are posting AI-generated nonsense that sounds like a McKinsey press release. All you have to do is show up as an actual human being with actual opinions about your actual industry. The founders winning on LinkedIn right now are not the ones with the biggest content budgets or the most followers. They're the ones that a specific group of people genuinely look forward to hearing from. That's the real algorithm hack... be someone worth following. Everything else on this list is just mechanics to support that.

Remotion for LinkedIn

Algorithm Context (2026)

LinkedIn video is the platform's fastest-growing content format: video posting up 13.77% YoY, video impressions up 73.39%, video views up 52.17%. However, PDF carousels still outperform video on raw engagement (21.77% median engagement rate vs ~5.60% for video). The opportunity for Remotion: animated carousel-style content rendered as video captures both carousel structure and video algorithm boost. (Social Insider, 2026; CarouselMaker, 2026)

Critical 2026 context: LinkedIn rebuilt its entire feed ranking system with a transformer-based AI called 360Brew — the biggest algorithmic shift in LinkedIn history. The platform is also experiencing a significant overall reach decline: views down ~50% YoY, engagement down 25%, follower growth down 59% (Richard van der Blom, Algorithm Insights 2026). This means content quality matters more than ever — volume alone won't compensate. LinkedIn also now detects and deprioritizes generic/templated AI-generated content, which is directly relevant for Remotion output: programmatic video must feel authentic and varied, not assembly-line. (River Blog, 2026)

Algorithm rules from a 300-post study:

External links get 60% less reach than identical posts without links — zero-click content only
50 comments outperform 500 likes (comments > reactions)
Engagement pods detected and suppressed
Responding to comments within 15 minutes generates 90% algorithmic boost
PDF carousels get 3x higher engagement than most formats
Personal profiles generate 2.75x more impressions and 5x more engagement than company pages
Phone-quality video with captions outperforms expensive production (River Blog, 2026; GrowLeads, 2026)

Video-specific: native video gets preferential treatment over YouTube links. Vertical (9:16) actively boosted in the new immersive Video Tab. Completion rate matters more than view count. Video Multiplier stabilized around 1.10x. LinkedIn Live gets 29.6% engagement rate — the premium video format. (Dataslayer, 2026)

Creators Who Are Performing Well

Goldie Chan — "The Oprah of LinkedIn"

Founder of Warm Robots agency. 2.5M+ video views, 101K+ LinkedIn followers. Longest-running daily video channel on LinkedIn — 600+ videos. Face-to-camera format with strong personal brand. Combines storytelling with actionable social strategy insights. Key lesson: daily consistency with authentic, unpolished style beats sporadic polished production. (Goldie Chan, 2026; Favikon, 2026)

Charlie Hills — AI Marketing Creator

27 years old, London. Grew from 0 to 185K+ followers in under 2 years. 34 posts/month. Uses AI tools for captions and graphics while spending hours on authentic engagement. Quit corporate job to monetize full-time. Key insight: combine AI tools for production speed with genuine human engagement. (AOL/Business Insider, 2026; Charlie Hills Substack, 2026)

April Little — HR/Career Coach

Founder of Little Talent Group. 270K+ followers, 46.5K newsletter subscribers. TIME 100 Creator. ~$150K earned over 2 years from speaking/creator programs. Openly discusses layoffs, hidden job seekers, and career transitions. Authentic storytelling about real professional struggles. (TIME 100 Creators, 2025; Favikon, 2026)

Xhoni Mimillari — LinkedIn Growth Coach

LinkedIn Coach for Founders & CEOs. $1.1M+ revenue generated through coaching. 615+ client wins. Combines behavioral psychology with LinkedIn content strategy. Focuses on turning visibility into revenue for high-ticket services. (USA News, 2026; Favikon, 2026)

Virginia Kerr — Video Strategy Coach

Former TV reporter (20+ years). Built a $500K business from her laundry room using video on LinkedIn. Teaches entrepreneurs authentic video storytelling. Key insight: decades of TV production experience applied to LinkedIn proves that storytelling fundamentals transfer to professional social media. (Virginia Kerr, 2026)

Alex Hormozi (@alexhormozi) — Business Education

~7M+ LinkedIn followers. Acquisition.com founder ($200M+ portfolio). Posts 2x daily on LinkedIn plus 2x carousels per week. Content split: 40% text, 34% images/carousels, 25% video. His team produces 250+ pieces per week. Doubled his LinkedIn audience in one year. Strategy: test ideas on X (5 tweets/day), identify winners, create long-form content, repurpose into 30+ pieces per platform. Key philosophy: "Give away the secrets, sell the implementation." His viral post "$4,000,000 content strategy for 2025" demonstrates LinkedIn's power for thought leadership. (SuperPen, 2026)

Justin Welsh (@justinwelsh) — Solo Creator

1.5M LinkedIn followers. Built a $12M+ solo business at 90% margins almost entirely from LinkedIn content. Products: The LinkedIn Operating System, The Content Operating System, newsletter (180K subscribers at $6K/sponsorship). Published a comprehensive 2026 LinkedIn growth guide. Key lesson: a single person can build an eight-figure business using LinkedIn as the primary channel. The ultimate proof that consistent, value-first content compounds. (Justin Welsh, 2026)

Sahil Bloom (@sahilbloom) — Newsletter/Creator

260K+ LinkedIn followers, 800K+ newsletter subscribers (Curiosity Chronicle). LinkedIn is his #1 newsletter signup driver. Key lesson: LinkedIn → Newsletter → Book deals/speaking funnel. Demonstrates how LinkedIn content can feed a broader media business. (Growth in Reverse, 2026)

Ruben Hassid — AI Video Pioneer

500K+ LinkedIn followers, 100M+ views. Founder of EasyGen. Uses AI-generated personal avatar for LinkedIn video content. The most directly relevant creator for Remotion use cases — demonstrates that programmatic, AI-native video can build a massive LinkedIn audience when combined with genuine expertise and personality. (Synthesia Case Study, 2026)

Lara Acosta (@laraacostar) — Personal Branding

300K+ LinkedIn followers, 20M+ impressions. Founder of Kleo (AI-powered LinkedIn tool). Multi-six-figure business built from LinkedIn. 80% educational / 20% inspirational content split. 3-5 posts/week. Key lesson: expert positioning + intentional content + systems beats volume.

Content Formats That Perform

Format Rankings

Format	Engagement Rate	Notes
PDF Carousels	21.77% median	Highest performing. 278% more engagement than video.
LinkedIn Live	29.6%	Premium format; 24x higher engagement than static posts (individual results vary widely)
Native Video	7.35% by impressions	2x more than text. Algorithm distribution boost. Growing 53% YoY.
Text-only	3.18% median	Strong hooks + formatting = best reach per follower
(Social Insider, 2026; Linklulu, 2026)

Video Duration Sweet Spots

Discovery: 30-90 seconds (best for new audiences)
Under 30 seconds: 200% higher completion rates
Thought leadership for existing audience: 2-5 minutes
Maximum: 10 minutes (15 from desktop) (Visla, 2026; Yansmedia, 2026)

Best Template Mappings for LinkedIn

carousel → THE Remotion sweet spot for LinkedIn. Animated carousel-to-video captures both the carousel engagement pattern and the video distribution boost. 3-5 seconds per slide, 0.5-0.8s transitions, 10 slides = 40-60 second video.
hook-value → Data-driven opener + contrarian statement + actionable insight. Professional tone. End with business-outcome CTA.
listicle → "5 strategies that..." format. Staggered fade-in reveals. Clean, professional animation.
testimonial → Client quotes and social proof. Professional attribution. Builds trust for high-ticket services.
announcement → Business milestones, product launches. Restrained buildup → clean reveal.

Hook Patterns for LinkedIn

Data-driven opener: "73% of B2B buyers say..." (specific number + insight)
Contrarian statement: "Most consultants lose deals before the proposal"
Provocative question: "Why does your marketing team ignore the best channel?"
Pain point callout: Start with tension, not biography
Pattern interrupt text overlay: "STOP: Your videos aren't working" (River Blog, 2026)

Placement rule: text hooks must be centered or in the upper-middle third. LinkedIn's UI overlays cover the bottom and right side.

LinkedIn vs TikTok — Content Must Be Different

Dimension	LinkedIn	TikTok
Audience mindset	Work mode, professional growth	Entertainment, discovery
Algorithm priority	Dwell time, comment quality, saves	Watch time, shares, completion
Optimal length	30-90s discovery / 2-5min depth	15-30 seconds
Hook approach	Data point, contrarian statement	Pattern interrupt, trending audio
CTA style	Business outcome (DM me, comment below)	Follow, share, save
Production quality	Phone-quality > expensive production	Raw, authentic, trend-native
Sound	80% watch muted — captions mandatory	Sound-on culture
(ShortSync, 2026)

Remotion Technical Workflow

Composition Settings

Recommended (feed): 1080x1350 (4:5) — optimal mobile, takes up most of screen
Alternative (immersive Video Tab): 1080x1920 (9:16) — active distribution boost
Alternative (talking head): 1080x1080 (1:1) — works for square format
FPS: 30
Duration: 30-90 seconds (900-2700 frames)
Format: MP4 / H.264 / AAC
Audio: 48kHz or 44.1kHz
File size: target 50-200MB (max 5GB)
Dimensions must be even numbers (divisible by 2)

(LinkedIn Help, 2026)

Caption Rendering (Professional Style)

80% watch muted — burned-in captions are mandatory. Use restrained styles appropriate for professional audience:

Recommended caption approach:

createTikTokStyleCaptions() with combineTokensWithinMilliseconds: 800 (phrase-level, not word-by-word like TikTok)
Clean sans-serif fonts: Inter, Helvetica Neue, SF Pro
White text with subtle dark shadow/background for readability
Place in lower-third or center (avoid bottom edge where LinkedIn UI overlaps)
2-3 words highlighted per phrase maximum
Background pill/rounded rectangle behind text

Avoid for LinkedIn: ExplosiveCaption, FireCaption, ShakeCaption, LightningCaption — these are too TikTok-native. (Remotion Captions, 2026; Remotion Pro, 2026)

Transition Patterns

Professional, restrained transitions only:

fade() — cleanest, most professional
slide() — horizontal/vertical push
wipe() — slide over previous scene (use sparingly)
Timing: 15-25 frames at 30fps (0.5-0.8 seconds)
springTiming with reduced mass for faster, less bouncy motion: { mass: 0.8, stiffness: 100, damping: 15 }

Avoid: glitch, flip, clockWipe, rapid-fire TikTok-style cuts.

Text Animation (Restrained for Professional Audience)

Fade in with slight upward translate (20-30px, spring-based)
Typewriter effect for key statements
Scale from 0.95 to 1.0 with opacity 0 to 1 (subtle entrance)
Staggered word/line entrance (100-200ms delay between elements)

Avoid: rapid word-by-word with color changes, bouncing text, rotation, glitch effects.

Background Patterns

Solid color: Dark navy (#0A1628), off-white (#F5F5F0), LinkedIn blue (#0077B5)
Subtle gradient: linear with 2 close tones (no rainbow gradients)
Minimal geometric: thin grid lines, dot patterns at low opacity
Floating particles: very slow-moving, low opacity (< 0.15), small size — the "premium" effect
Animated data visualizations for data-driven content
Avoid: busy patterns, neon colors, gaming aesthetics

Carousel-to-Video Conversion (LinkedIn's Killer Remotion Pattern)

Since LinkedIn carousels (PDF) don't support animation, converting carousel concepts to Remotion video captures both carousel structure and video distribution:

Design slides as React components (same layout as carousel slides)
Add entrance animations per element (staggered fade + translate)
Use TransitionSeries to animate between slides
Add progress indicator (dot navigation or slide counter)
Include captions/narration overlay
Render as MP4 at 4:5 or 9:16

Timing per slide: 3-5 seconds (matches natural swipe pace). 0.5-0.8 second transitions. 10-slide carousel = 40-60 second video. (aiCarousels, 2026; Designer to Fullstack, 2026)

LinkedIn-Specific Workflows

Thought Leadership Pipeline

Create zero-click content — all value delivered in the video itself (60% reach penalty for links)
Film talking-head on phone — phone-quality with captions outperforms expensive production
Post Tuesday-Thursday, 7-9 AM in audience's timezone
Respond to every comment within 15 minutes (90% algorithm boost)
Convert top-performing text/carousel posts into video — proven ideas, new format distribution
Publish from personal profile (2.75x more impressions) (iStudiosMedia, 2026)

Programmatic Video with Remotion

Data-driven templates: Remotion compositions that accept JSON props (headline, key points, data, CTA)
Batch rendering: renderMedia() or Lambda to generate multiple videos from a dataset
A/B test hooks: render multiple versions with different opening 3-second hooks
Carousel-to-video pipeline: convert top-performing carousel content into animated videos
Personalized outreach: generate personalized video for high-value prospects using dynamic data

Posting Strategy

Frequency: 3-5x per week minimum
Mix: 60% educational/value, 20% personal stories, 20% engagement-driving
Video: at least 1-2 videos per week (weekly video posting up 14% YoY)
Engagement ritual: hours per week on authentic comments and DMs (not automated) (Linkboost, 2026)

Key Metrics to Design For

Comment quality — multi-comment discussions > likes. 50 comments outperform 500 likes.
Dwell time — how long users consume before scrolling. Carousel-to-video maximizes this.
Saves — signals content is useful enough to return to. Educational/actionable content wins.
Profile visits — video drives profile clicks which drive DMs which drive business.

Shot list (consumed by `social-captions` → `assets.md`)

Two formats — the realtor picks one based on whether they have time to be on-camera.

Carousel-as-video format (default; no on-camera required)

Portrait 4:5 (1080×1350). Request 8-10 stills:

Hero exterior — wide, professional lighting, no fisheye.
Kitchen — wide, natural light if possible.
Primary bath — wide, clean, no clutter.
Living/family room — wide.
Basement or finished space — wide.
One feature detail — close-up of a sourced feature (only what the realtor has documented in 03-features-and-upgrades.md).
Neighborhood landmark — a school sign, a park, a commute anchor (LinkedIn loves "context").
(optional) Floor plan or aerial — drives saves.
(optional) Realtor at the property — landscape professional headshot-style, NOT a Reel-style selfie.
(optional) Stats slide — a single sourced data point (only if the realtor has comparable data) on a clean background.

No fisheye lens. No HDR over-processing. LinkedIn punishes the look of a TikTok shoot in this professional context.

Talking-head video format (if realtor will record)

30-90s, vertical 9:16 OR landscape 16:9. Realtor on-camera at the property, captioned, single take. Request:

One b-roll establishing wide of the exterior (5-10s)
Realtor speaking direct-to-camera in 2-3 rooms (20-60s)
One closing wide shot (5-10s)

Captions burn-in (LinkedIn auto-plays muted; uncaptioned video loses 70%+ of views).

Algorithm match

No links in body. All links go in the first comment.
Lead with a contrarian or data-driven hook line. LinkedIn rewards "I'm going to disagree with what everyone says about X" framing.
800-1500 char post length wins (above the algorithmic "see more" cutoff but not bloated).
Document attachments (PDF flyer) drive shares.