Marketing Prompts
12 ready-to-use prompts for social media, email, and personal branding
Paste your Context Card first, then use these prompts.
1. Weekly Social Content Batch
Create a week of social media content for me.
My Focus This Week: [new listing / market update / personal branding / community]
My Target Audience: [first-time buyers / move-up families / investors / general]
My Market: [city/area]
Any Specific Content: [listing to promote? event? milestone?]
Create 5 posts:
- Monday: [value-add / educational]
- Wednesday: [behind-the-scenes / personal]
- Friday: [market insight or listing feature]
- Saturday: [community-focused or lifestyle]
- Sunday: [soft sell / success story]
For each post:
- Caption (under 100 words)
- Hook (first line to stop the scroll)
- Call to action
- Suggested image/video description
2. Market Update Post
Write a market update post for my area.
Market: [city/neighborhood]
Time Period: [this month / this quarter]
Key Stats:
- Median Price: [price] ([up/down] [percent] from last [period])
- Days on Market: [average DOM]
- Inventory: [months of inventory or number of listings]
- Buyer Activity: [hot / cooling / steady]
My Take: [what I'm seeing on the ground]
Who This Affects: [buyers / sellers / both]
Requirements:
- Lead with insight, not just numbers
- Make it relevant to homeowners
- Under 150 words
- End with soft invitation to discuss
- No fear-mongering or hype
3. Just Sold Celebration
Write a "Just Sold" post that celebrates the clients, not me.
Property: [address or neighborhood]
Type: [represented buyer / represented seller / both]
Client Names: [first names only, or "my clients"]
Their Story: [first home? relocating? upsizing? investor?]
Something Special About This Deal: [beat multiple offers? found their dream home? smooth transaction?]
Requirements:
- Focus 80% on them, 20% on the achievement
- Genuine, not braggy
- Include subtle message about my service
- Under 100 words
- No "Another one sold!" energy
4. Personal Branding Post
Write a personal branding post that shows who I am.
Theme: [choose: why I got into real estate / what I do outside work / my approach to clients / a lesson I learned]
Story or Moment: [describe briefly]
What It Says About How I Work: [the connection to my business]
Requirements:
- Vulnerable but professional
- 80% story, 20% connection to real estate
- Under 150 words
- No humble-bragging
- End with question or reflection, not a pitch
5. Email Newsletter
Write my monthly email newsletter.
Month: [month]
Primary Topic: [main focus]
Secondary Content: [new listing? market stat? personal update?]
Any CTAs: [event invite? listing alert signup? consultation offer?]
My Subscribers Are: [past clients / sphere / leads / mix]
Create:
1. Subject line (under 50 characters, no spam words)
2. Preview text (the snippet shown before opening)
3. Opening hook (why they should keep reading)
4. Body content (300-400 words max)
5. Clear call to action
Tone: Personal, like I'm writing to one person.
6. Lead Magnet Content
Create content for a lead magnet I'm offering.
Lead Magnet Topic: [buyer guide / seller checklist / market report / neighborhood guide]
Target Audience: [who is this for?]
What They'll Learn: [3-5 key takeaways]
Create:
1. Landing page headline
2. 3 bullet points explaining what's inside
3. Email opt-in form copy
4. Thank you page message
5. First email in the welcome sequence
Keep it valuable enough they'll actually use it.
7. Video Script (60 seconds)
Write a 60-second video script for me.
Topic: [market tip / neighborhood tour / process explainer / personal intro]
Platform: [Instagram Reels / TikTok / YouTube Shorts]
My Style: [casual / professional / energetic / calm]
Structure:
1. Hook (first 3 seconds — stop the scroll)
2. Main content (45 seconds)
3. Call to action (5 seconds)
Requirements:
- Conversational, not stiff
- One clear takeaway
- Include suggested B-roll or visual cues
- Write how I talk, not how I write
8. Client Testimonial Request
Write an email asking a past client for a testimonial.
Client Name: [name]
Transaction: [bought/sold] [property] in [timeframe]
Our Relationship: [first-time client / repeat client / referral]
What Made Their Experience Good: [specifics if I remember]
Requirements:
- Easy for them to say yes
- Give them prompts so they know what to write
- Offer alternatives (Google review, video, written)
- No pressure
- Under 100 words
9. Referral Partner Post
Write a post featuring one of my referral partners.
Partner: [name and business]
What They Do: [service]
Why I Recommend Them: [personal experience or client feedback]
Our Relationship: [how we work together]
Requirements:
- Genuine endorsement, not transactional
- Tag them and their business
- Explain how they help my clients
- Include soft CTA for followers
- Under 100 words
10. Holiday/Seasonal Post
Write a [holiday/season] themed post.
Holiday/Season: [specific occasion]
Tie to Real Estate: [market timing / home ownership / community / gratitude]
My Authentic Take: [how I actually feel about this time of year]
Requirements:
- Not generic ("Happy [Holiday] from your favorite Realtor!")
- Personal connection
- Optional: tie to what buyers/sellers should be thinking about
- Under 100 words
11. Neighborhood Spotlight
Create a neighborhood spotlight post.
Neighborhood: [name]
What Makes It Special: [3-4 unique characteristics]
Who Lives There: [demographics / vibe]
Price Range: [typical prices]
Hidden Gem: [something locals know but others don't]
Format Options:
1. Single post with carousel images
2. Reel/TikTok script (60 seconds)
3. Blog post for website
Requirements:
- Sound like a local, not a Wikipedia entry
- Include specific spots to check out
- Honest about any drawbacks
- End with invitation to explore
12. Objection-Handling Content
Create content that addresses a common buyer/seller objection.
Objection: [e.g., "I'll wait for prices to drop" / "I want to sell by owner" / "I'll just use an online service"]
Audience: [buyer / seller]
My Response Philosophy: [educate, don't argue]
Create:
1. Instagram carousel (5 slides addressing the objection)
2. Email that handles this for leads in my database
3. Script for when it comes up in person
Requirements:
- Respectful of their concern
- Data-driven but not preachy
- Acknowledge when the objection might be valid
- Soft pivot, not hard sell
Pro Tips
For social media:
- First line is everything (the hook)
- Talk to ONE person, not everyone
- Personal > promotional
- Consistency beats virality
For email:
- Subject line determines if it's opened
- Write like you're emailing one friend
- One CTA per email
- Short paragraphs (mobile readers)
For video:
- Hook in first 3 seconds or they're gone
- Speak naturally, not scripted
- Captions are mandatory
- End with clear CTA
From the AI Acceleration Resource Room