The Perfect Prompt Template
Copy this formula. Fill in the blanks. Use it every time.
The Template
[CONTEXT: property details, client info, market data]
Act as a [ROLE].
[TASK: action verb] a [FORMAT] for [AUDIENCE] about [TOPIC].
Keep the tone [ADJECTIVE] and under [LENGTH].
Do not use [EXCLUSIONS].
The CRAFT Checklist
Before you prompt, ask yourself:
| # |
Element |
Question to Answer |
| 1 |
Context |
What FACTS does AI need? (Property details, client info, market data, past examples) |
| 2 |
Role |
WHO should AI be? (Luxury copywriter, buyer's agent, neighborhood expert) |
| 3 |
Audience |
WHO reads this and WHERE? (First-time buyer via email, agent on MLS, seller in person) |
| 4 |
Fences |
WHAT are the guardrails? (Word count, tone, format, excluded phrases) |
| 5 |
Task |
WHAT specific action? (Write, Draft, Create, Analyze, Compare, Summarize) |
Example: Listing Description
Context:
- 4BR/3.5BA, 3,200 sq ft
- Built 2019, single-story
- Chef's kitchen with Sub-Zero, Wolf range
- Primary suite with spa bath
- Private backyard with mature oaks
- Golf course community, $350/mo HOA
- Listed at $875,000
Act as a luxury real estate copywriter.
Write an MLS listing description for upscale empty nesters
about 123 Main Street, Austin TX.
Keep the tone warm and sophisticated.
Emphasize low-maintenance luxury.
Format: 150-175 words. Lead with lifestyle, not features.
Do not use: "Welcome home," "boasts," "must-see,"
"stunning," "gem," or exclamation points.
Quick Iteration Phrases
When the output isn't quite right:
| Say This |
To Get This |
| "Make it shorter" |
Cuts the fluff |
| "Change the tone to be more [empathetic/professional/urgent]" |
Personality shift |
| "Remove phrases that sound like AI" |
De-robot your output |
| "Critique your own work. What's missing?" |
Self-audit |
The Cheat Code
When you don't know how to ask:
"I want to [GOAL], but I don't know the best way to prompt you. Ask me 3 questions to help me clarify, then write the perfect prompt for me to use."
Remember: Generic input = Generic output. Every time.
From the AI Acceleration Course for Real Estate Professionals