Brand Voice

Voice Essence

Tone Attributes

[Attribute] — [what this actually means in your writing]
[Attribute] — [what this actually means in your writing]
[Attribute] — [what this actually means in your writing]

Mechanical Rules

Sentence length:
Paragraph length:
Contractions: [always / never / context-dependent]
Point of view: [1st / 2nd / 3rd — when each applies]
Oxford comma: [yes / no]
Punctuation habits: [em dashes, semicolons, ellipses]
Formatting defaults: [plain text, markdown, minimal headers, etc.]
Header capitalization: [sentence case / title case]

Banned Words and Phrases

Never use these:

Tone by Context

[Context 1 — e.g., long-form / educational]:

[Context 2 — e.g., social media / short-form]:

[Context 3 — e.g., sales / outreach]:

[Context 4 — e.g., internal / operational]:

On-Brand Example

"[Your actual writing sample]"

Off-Brand Example

"[What you never want to sound like]"

Quality Test