Content Creation February 2, 2026

AI Video Scripts for Real Estate: YouTube, TikTok, Reels Guide

Video content drives engagement, but scripting takes time. AI can generate hooks, talking points, and CTAs optimized for each platform. Here's how to prompt effectively.

Ryan Wanner
Ryan Wanner

Real Estate Technologist & AI Systems Instructor

AI excels at video script writing when you provide the right context. The challenge isn't getting AI to write scripts—it's getting scripts optimized for specific platforms, audiences, and goals.

Platform-Specific Requirements

Optimal Video Lengths

TikTok/Reels15-60 seconds (under 30 best)
YouTube Shorts30-60 seconds
YouTube (market updates)8-12 minutes
YouTube (property tours)3-5 minutes

Hook Formulas That Work

The first 2-3 seconds determine whether viewers stay. Effective formulas:

  • Curiosity gap: "The thing nobody tells you about [topic]..."
  • Contrarian: "Stop doing [common practice]—here's why..."
  • Promise: "This saved my client $50,000..."
  • Question: "Why are [surprising stat]?"
  • Story start: "A client called me last week in tears..."

AI Prompt Template for Video Scripts

Write a [LENGTH] video script for [PLATFORM] about [TOPIC].

Target audience: [AUDIENCE]
Goal: [WHAT YOU WANT VIEWERS TO DO]
Tone: [CASUAL/PROFESSIONAL/EDUCATIONAL]

Include:
- Hook in first 3 seconds
- 3 main talking points
- Clear CTA at end

Make it conversational, not scripted-sounding. Use short sentences. Include natural pauses.

Script Structure by Platform

TikTok/Reels (30 seconds)

  • 0-3 sec: Hook (pattern interrupt)
  • 3-25 sec: One clear point with proof
  • 25-30 sec: CTA or loop back to hook

YouTube (8-12 minutes)

  • 0-30 sec: Hook + promise what they'll learn
  • 30 sec-2 min: Context/credibility
  • 2-10 min: Main content (3-5 sections)
  • 10-12 min: Summary + CTA + related video tease

Content Ideas by Type

Property Tours

Hook with the most unique feature. Save the best room for last. End with neighborhood context.

Market Updates

Lead with the most surprising stat. Compare to what viewers might expect. Give actionable takeaway.

Educational Content

Address one specific question. Give the answer early, then explain why. End with next logical question.

Frequently Asked Questions

Can AI write video scripts for real estate?

Yes, with proper prompting. Specify platform, audience, length, and tone. AI generates hooks and structure; you add personality.

What's the ideal video length?

TikTok/Reels: under 30 seconds best. YouTube Shorts: 30-60 seconds. YouTube long-form: 8-12 minutes.

Master AI Content Creation

Video scripts are one application of the frameworks we teach. Learn the complete system for AI-powered content creation.