The HOME Framework: Structure Every Piece of AI Content

What HOME Stands For

Why Structure Matters More Than You Think

Content without structure does this:

"Hi everyone, just wanted to give you a quick update on the market. Things have been interesting lately. Prices are up in some areas and down in others..."

That's wandering prose. No hook. No clear value. No proof. The reader gets nothing and remembers nothing.

Content with structure does this:

Hook: Orange County median just hit $1.2M—new record. Here's what that means for you.
Outcome: In the next 2 minutes, you'll understand where the market is heading.
Method: Three things driving this: inventory at 1.8 months, listings down 15%, out-of-state demand still high.
Evidence: I've helped 12 clients navigate this market in 90 days. Average days on market: 8.

The Problem with AIDA and PAS

AIDA (Attention-Interest-Desire-Action) is 125 years old. It was designed for newspaper ads. It assumes your goal is immediate conversion.

PAS (Problem-Agitate-Solution) is even more aggressive. You can't agitate pain in every market update.

Both frameworks are sales-focused. But most of your content isn't closing anything. It's building trust.

HOME: Built for Educational Content

H - Hook

You have 3 seconds. Maybe less. A hook isn't clickbait. It's a genuine reason to keep reading.

Statistics that surprise: "78% of real estate leads are lost to poor follow-up."

Questions that provoke: "What if the biggest threat to your home sale isn't the market—it's your listing photos?"

Contrarian takes: "Everyone says price drops are coming. The data says they're wrong."

O - Outcome

The outcome tells readers why they should invest their time. It's the explicit promise:

• "By the end of this, you'll know exactly how to price your home."
• "In 90 seconds, you'll understand whether to buy now or wait."

M - Method

This is where you actually help people. Method is the actionable middle section. If your content has no method, it has no value.

E - Evidence

Without evidence, you're just another person with opinions. Evidence proves your advice works.

Content with statistics is 75% more credible.

Using HOME with AI

HOME isn't just a content framework. It's a prompt structure.

Use the HOME framework to write a [content type] about [topic].

HOOK: Start with [statistic/question/unexpected truth] that makes the reader stop.

OUTCOME: Clearly state what the reader will gain from this content.

METHOD: Provide [3-5] actionable steps/points that deliver on the promised value.

EVIDENCE: End with proof—statistics, examples, or your own results.

Tone: [conversational/professional/friendly]
Length: [word count]
Audience: [target reader]

What Works for What

Market Updates: Hook with the stat, Outcome is what it means, Method is key trends, Evidence is your sales data.

Social Media: First line is Hook, Second line is Outcome, Value content is Method, CTA with credibility is Evidence.

Blog Posts: Hook is the problem, Outcome is what they'll learn, Method is the bulk, Evidence throughout.

Key Takeaways

The HOME Framework:

• H = Hook (grab attention with value, not tricks)
• O = Outcome (what reader will gain)
• M = Method (the actionable how-to)
• E = Evidence (proof it works)

Why HOME Over AIDA/PAS: AIDA is 125 years old and sales-focused. HOME is designed for educational content and works as an AI prompt structure.

Content with structure = 58% better read-through. Content with statistics = 75% more credible.