AI Open House Follow-Up: Templates That Actually Convert

Why Open House Leads Are Gold

Open house visitors convert at 5-9%. Paid leads from Zillow or Realtor.com? 0.4-2.4%.

The difference is face-to-face rapport. These people chose to show up. They walked through the home. They talked to you.

But here's the thing: 81% of buyers work with the first agent who follows up effectively.

Not All Visitors Are Equal

Type 1: Hot Buyers

Pre-approved, active timeline, asked detailed questions. Need: Immediate, high-touch follow-up with similar listings.

Type 2: Warm Prospects

Exploring options, 3-6 months timeline. Need: Same-day response, no pressure, nurture sequence.

Type 3: Neighbors

Came to see what homes are selling for. Need: Market expert positioning, comparable data.

Type 4: Looky-Loos

No clear timeline, "just looking." Need: Long-term nurture, helpful resources.

Same-Day Follow-Up (Non-Negotiable)

If your email arrives two or three days later, it gets ignored. First responder wins 64% of the time.

The Two-Touch System

Touch 1: Text (within 1 hour)

"Hi Sarah! This is Mike from the open house at 123 Oak St. Great meeting you today. I just sent you an email with some listings that match what you're looking for. Let me know if any catch your eye! —Mike"

Touch 2: Email (within 4 hours) - Longer, more detailed, personalized to what they told you.

Email Template: Hot Buyer

Hi [Name],

Thanks for coming by [Address] today—it was great chatting about your search.

Based on what you mentioned about [specific need], I think this could be a strong fit.

I pulled 3 other homes that match your criteria:
- [Link 1] - Similar layout, $X
- [Link 2] - Better yard, $Y
- [Link 3] - Closer to [area they mentioned], $Z

Want to tour any of these this week? I have availability Thursday afternoon or Saturday morning.

[Your Name]

The 30-Day Follow-Up Sequence

• Day 0: Text + Email (thank you + personalized details)
• Day 1: Curated listings email
• Day 3: Market insight email
• Day 7: New listings alert
• Day 14: Check-in email
• Day 21: Value-add content
• Day 30: Phone call
• Day 30+: Monthly nurture

Using AI for Personalization at Scale

Generic follow-up gets ignored. Personalized follow-up converts. AI makes personalization fast.

Write a same-day open house follow-up email for:

Visitor type: [Hot Buyer / Warm Prospect / Neighbor / Looky-Loo]
Property: [Address]
What they said they liked: [specific details]
Their timeline: [immediate / 3-6 months / exploring]
Key question they asked: [question]
Their situation: [first-time buyer / relocating / downsizing / etc.]

Tone: Friendly, professional, not pushy
Length: Under 150 words
Include: Specific reference to our conversation, clear next step
Avoid: "Hope this email finds you well," "Don't hesitate to reach out"

The ROI Math

20 visitors x 75% sign-in rate = 15 contacts

x 33% appointment rate = 5 appointments

x 40% close rate = 2 clients

x $15,000 commission = $30,000

WITHOUT follow-up system: Lose ~75% of conversions = $7,500

The follow-up system is worth 4x more than the open house itself.