AI Platforms & Tools

What is Perplexity?

Perplexity is an AI-powered search engine that combines conversational AI with real-time web search—providing cited, up-to-date answers to research questions. Think Google meets ChatGPT.

Understanding Perplexity

Traditional AI assistants like ChatGPT have a knowledge cutoff—they can only know what was in their training data. For many tasks, that's fine. But when you need current information—recent sales, today's rates, latest regulations—you hit a wall.

Perplexity solves this by searching the live web for every query. Ask about market trends, and it pulls recent articles, statistics, and reports. Ask about a neighborhood, and it finds current listings, recent news, and local information. Every answer includes citations so you can verify sources.

How Perplexity Works

1

You Ask a Question

Natural language query, just like talking to ChatGPT.

"What are the current mortgage rate trends in Tennessee?"

2

Perplexity Searches the Web

Queries multiple sources in real-time, finding relevant recent content.

3

AI Synthesizes Information

Combines findings into a coherent, conversational answer.

4

Citations Provided

Every claim linked to source—verify, share, or dig deeper.

[1] Bankrate.com - Nov 2024
[2] Freddie Mac Weekly Survey
[3] Tennessee Housing Development Agency

Perplexity vs Other AI Tools

Use Perplexity For

  • Current market statistics
  • Recent sales and comps research
  • Neighborhood information
  • Regulatory changes and news
  • Fact-checking and verification

Use ChatGPT/Claude For

  • Writing and content creation
  • Complex reasoning tasks
  • Email drafting and communications
  • Creative brainstorming
  • Long-form analysis

Perplexity for Real Estate Agents

Market Research

"What are the current market trends in [neighborhood] for single-family homes?"

→ Gets recent sales data, median prices, days on market with sources

Neighborhood Information

"What new developments or construction are planned near [address]?"

→ Finds zoning changes, new projects, infrastructure updates

Rate Research

"What are today's average mortgage rates for a 30-year fixed in Tennessee?"

→ Current rates from multiple lenders with citations

Regulatory Updates

"What are the recent changes to FHA loan requirements in 2024?"

→ Latest policy changes with official source links

Frequently Asked Questions

What is Perplexity AI?
Perplexity is an AI-powered search engine that combines conversational AI with real-time web search. When you ask a question, Perplexity searches the internet, synthesizes information from multiple sources, and provides an answer with citations. It's like Google meets ChatGPT—current information with AI understanding.
Is Perplexity free to use?
Yes, Perplexity offers a free tier with unlimited basic searches. Perplexity Pro ($20/month) adds access to GPT-4 and Claude for higher quality responses, more detailed research, and file upload capabilities. For most research tasks, the free tier works well.
Can I trust Perplexity's answers?
Perplexity provides citations for every answer, so you can verify information. This is actually safer than ChatGPT or Claude, which may present outdated or incorrect information confidently without sources. Always check citations for important facts, especially financial or legal information.
Should I replace Google with Perplexity?
For research questions where you want synthesized answers (not just links), Perplexity is often better than Google. For navigational searches ("Zillow login") or when you specifically want to browse multiple sites, Google still works well. Many agents use both: Perplexity for research, Google for navigation.

Related Concepts

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Sources & Further Reading

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