50 ChatGPT Prompts for Real Estate Agents (2026)

Write a 150-word luxury listing description for [PROPERTY ADDRESS]. The home is [BEDS] bed, [BATHS] bath, [SQFT] sq ft. Key luxury features: [FEATURE 1], [FEATURE 2], [FEATURE 3]. The property sits in [NEIGHBORHOOD] and the target buyer is [BUYER PROFILE — e.g., executives relocating, empty nesters downsizing from estates]. Use sophisticated but not stuffy language. Short sentences. Lead with the most visually striking feature. End with a lifestyle statement about the neighborhood.

Write a 120-word listing description for a first-time buyer home at [ADDRESS]. [BEDS] bed, [BATHS] bath, [SQFT] sq ft. Price: [PRICE]. Emphasize affordability, move-in readiness, and proximity to [NEARBY AMENITY — schools, transit, downtown]. Tone: friendly, encouraging, zero condescension. Mention the monthly payment estimate at [RATE]% is approximately $[MONTHLY]. End with a call to schedule a showing.

Write a 130-word listing description for an investment property at [ADDRESS]. [UNITS] units, [TOTAL SQFT] sq ft, current gross rent $[MONTHLY RENT]/month. Cap rate: [CAP RATE]%. Occupancy: [OCCUPANCY]%. Target audience: investors, not owner-occupants. Lead with the numbers. Include NOI if gross rent and expenses are provided. Mention [VALUE-ADD OPPORTUNITY — below-market rents, conversion potential, zoning upside]. Skip emotional language. Investors want math.

Write a 120-word listing description for a condo at [ADDRESS] in [BUILDING NAME]. [BEDS] bed, [BATHS] bath, [SQFT] sq ft. Floor [FLOOR NUMBER]. HOA: $[HOA]/month (covers [HOA INCLUSIONS — water, insurance, pool, gym]). Key features: [FEATURE 1], [FEATURE 2]. Highlight the low-maintenance lifestyle and what the HOA covers. Mention walkability to [NEARBY DESTINATIONS]. Short paragraphs. No cliches like 'urban oasis' or 'city living at its finest.'

Write a 100-word listing description for [ACRES] acres of vacant land at [ADDRESS/AREA]. Zoning: [ZONING TYPE]. Utilities: [AVAILABLE UTILITIES — power, water, septic, well]. Road access: [PAVED/GRAVEL/EASEMENT]. Best use case: [INTENDED USE — custom home, ranch, development, agriculture]. Target buyer: [BUYER TYPE]. Skip flowery language about 'endless possibilities.' Be specific about what you can build, what permits exist, and what infrastructure is already in place.

Write a 120-word listing description for a fixer-upper at [ADDRESS]. [BEDS] bed, [BATHS] bath, [SQFT] sq ft. Listed at [PRICE]. Estimated ARV (after-repair value): $[ARV]. Major items needed: [REPAIR 1], [REPAIR 2], [REPAIR 3]. What is in good condition: [GOOD FEATURE 1], [GOOD FEATURE 2]. Target both investors and ambitious owner-occupants. Lead with the spread between price and ARV. Be honest about the work needed — buyers who walk into a fixer expecting a turnkey are wasted showings.

Write a 130-word listing description for a new construction home at [ADDRESS] in [COMMUNITY NAME]. Builder: [BUILDER]. [BEDS] bed, [BATHS] bath, [SQFT] sq ft. Completion date: [DATE]. Included upgrades: [UPGRADE 1], [UPGRADE 2], [UPGRADE 3]. Energy features: [ENERGY FEATURES — spray foam, tankless water heater, smart thermostat]. Emphasize warranty coverage, modern floor plan, and energy savings. Compare estimated monthly energy cost to older homes in the area if data is available. Avoid 'brand new' — the reader already knows.

Write a 140-word listing description for a waterfront home at [ADDRESS] on [BODY OF WATER]. [BEDS] bed, [BATHS] bath, [SQFT] sq ft. Waterfront features: [DOCK/BOAT LIFT/SEAWALL/BEACH ACCESS]. [FEET] feet of water frontage. Views from [WHICH ROOMS HAVE VIEWS]. Lead with the water — that is why anyone is reading this listing. Then cover the home. Mention any flood zone status, insurance implications, or waterfront-specific features (elevated foundation, impact windows). End with the experience: what it feels like to have morning coffee on that dock.

Write a 130-word listing description for a historic home at [ADDRESS]. Built in [YEAR]. [BEDS] bed, [BATHS] bath, [SQFT] sq ft. Architectural style: [STYLE — Craftsman, Victorian, Colonial Revival]. Original features preserved: [FEATURE 1], [FEATURE 2], [FEATURE 3]. Modern updates: [UPDATE 1], [UPDATE 2]. Historic district: [YES/NO]. Tax credits available: [YES/NO]. Balance charm and practicality. Buyers love old houses until they learn about the plumbing. Address both the romance and the reality.

Write a 100-word open house listing description for [ADDRESS] happening [DATE] from [TIME]. [BEDS] bed, [BATHS] bath, [SQFT] sq ft at $[PRICE]. The one feature that will get people in the door: [STANDOUT FEATURE]. Include parking instructions: [PARKING DETAILS]. Create urgency without being pushy — mention [DAYS ON MARKET] days on market or [NUMBER] showings scheduled this week. End with RSVP instructions or just 'walk in.'

Write a first-response text message (under 160 characters) and a follow-up email (under 100 words) for a new lead from [SOURCE — Zillow, Realtor.com, website, Facebook ad]. Lead name: [NAME]. They were looking at [PROPERTY OR SEARCH CRITERIA]. The text should feel human, not automated — use their first name and reference what they were looking at. The email should add value: one relevant listing, one market stat, one question to start a conversation.

Write a 3-email re-engagement sequence for a lead who has not responded in [NUMBER] days. Lead name: [NAME]. Last known interest: [PROPERTY TYPE/AREA/PRICE RANGE]. First email: provide a market update relevant to their search — something changed that they should know about. Second email (3 days later): share a specific listing that matches their criteria with one personal note. Third email (5 days later): a soft close — 'Are you still looking, or has your situation changed?' Keep each email under 80 words.

Write a follow-up email (under 100 words) after a showing for [PROPERTY ADDRESS]. Buyer name: [NAME]. Their reaction during the showing: [POSITIVE/MIXED/CONCERNED ABOUT SPECIFIC ISSUE]. If positive: reinforce what they liked, mention one thing they might not have noticed, and suggest next steps (second showing, lender intro). If concerned: acknowledge the concern directly, provide context (inspection data, repair estimate, neighborhood trend), and offer an alternative property at [ALTERNATIVE ADDRESS].

Write a personalized email (under 80 words) notifying [LEAD NAME] about a price reduction on [PROPERTY ADDRESS]. Old price: $[OLD PRICE]. New price: $[NEW PRICE]. Reduction: $[AMOUNT] ([PERCENTAGE]%). This property matches their criteria because [REASON — location, size, price range]. Create urgency with facts, not hype: mention [DAYS ON MARKET], [NUMBER OF SAVES/VIEWS], or [COMPETING OFFERS IF KNOWN]. End with one clear call to action.

Write a home purchase anniversary email (under 80 words) for [CLIENT NAME] who bought [PROPERTY ADDRESS] on [DATE]. Their home has appreciated approximately $[AMOUNT] ([PERCENTAGE]%) based on [DATA SOURCE — Zillow estimate, recent comps, your CMA]. Tone: warm, celebratory, not salesy. Mention the equity gain as a fun fact, not a pitch. Close with 'If you ever have questions about your home's value or the market, I am always here.' — genuine, not transactional.

Write a referral request email (under 80 words) for [CLIENT NAME] who closed [TIMEFRAME] ago. Reference a specific positive moment from your transaction: [SPECIFIC MOMENT — the negotiation win, the inspection save, finding their dream home after X showings]. Do not say 'I would love your referrals.' Instead: 'If anyone you know is thinking about buying or selling, I would be happy to give them the same level of attention.' Subtle difference. Massive impact.

Write a same-day follow-up email (under 80 words) for [VISITOR NAME] who attended the open house at [ADDRESS] today. They mentioned interest in [WHAT THEY MENTIONED — the kitchen, the backyard, the school district, the price]. Provide one piece of value they did not get at the open house: [A COMP, A NEIGHBORHOOD STAT, A COMING-SOON LISTING]. Ask one question to continue the conversation. Do not attach a pre-approval pitch in the first email.

Write a prospecting email (under 100 words) for the owner of [ADDRESS], an expired listing that was on the market for [DAYS] days at $[PRICE]. Do not trash the previous agent. Instead: 'The market has shifted since your listing expired. Here is what changed: [1-2 SPECIFIC MARKET CHANGES — inventory levels, interest rates, buyer demand in their area].' Offer a free updated CMA. Position yourself through data, not promises. End with: 'Would a 15-minute call this week make sense?'

Write a prospecting email (under 100 words) for a FSBO seller at [ADDRESS] listed at $[PRICE]. Do not open with 'I can sell your home faster.' Open with value: 'I noticed your listing on [PLATFORM]. Similar homes in [NEIGHBORHOOD] have sold for $[COMP PRICE RANGE] in the last [TIMEFRAME]. Here is a quick comp analysis.' Offer one specific service for free (professional photos, pricing analysis, open house support). Respect their decision to go FSBO. Earn the meeting through expertise.

Write an investor-focused follow-up email (under 100 words) for [INVESTOR NAME] interested in [INVESTMENT TYPE — rental, flip, BRRRR, multifamily] in [MARKET]. Skip the emotional language. Lead with numbers: [1-2 DEALS WITH CAP RATES OR CASH-ON-CASH RETURNS]. Reference a specific off-market or coming-soon opportunity if you have one. Investors respond to deal flow, not relationship pitches. End with: 'Want me to send you the full analysis on any of these?'

Write an Instagram/Facebook post (under 150 words) with a market update for [CITY/NEIGHBORHOOD]. Data: median price $[PRICE] ([UP/DOWN] [PERCENTAGE]% YoY), [NUMBER] active listings ([UP/DOWN] [PERCENTAGE]% from last month), average days on market: [DOM]. Translate the numbers into what it means for buyers and sellers in plain English. End with a question to drive comments: 'Are you seeing this in your neighborhood?' Include 5 relevant hashtags.

Write a just-sold social media post (under 100 words) for [ADDRESS]. Sale price: $[PRICE]. The story: [BRIEF STORY — first-time buyers, relocated family, investor flip, downsizers]. What made this deal work: [KEY FACTOR — negotiation, off-market, timing, creative financing]. Celebrate the client without revealing private details. Do not say 'another one closed!' — tell the story instead. Include a subtle CTA: 'Thinking about your next move? Let's talk.'

Write a 7-slide Instagram carousel script about [TOPIC — e.g., 'What to Expect at Closing,' 'Hidden Costs of Buying,' '5 Things That Kill Deals']. Slide 1: Hook — a bold statement or question that stops the scroll. Slides 2-6: One point per slide, 15-25 words each. Use numbers and specifics, not generalizations. Slide 7: CTA — 'Save this for later' + 'DM me [KEYWORD] for more info.' Format: Slide number, headline, body text.

Write a social media post (under 120 words) featuring [BUSINESS NAME], a local business in [NEIGHBORHOOD]. What they are known for: [SPECIALTY]. Why you recommend them: [PERSONAL EXPERIENCE OR CLIENT FEEDBACK]. Tag them: @[HANDLE]. This is community marketing — you are not selling real estate, you are proving you know the neighborhood. End with: 'What is your favorite [BUSINESS TYPE — coffee shop, restaurant, gym] in [AREA]?'

Write a behind-the-scenes social media post (under 100 words) about [ACTIVITY — prepping for a listing appointment, reviewing comps at 6 AM, staging day, inspection walkthrough]. Be specific about what you are doing and why it matters for the client. This is a trust-building post, not a brag post. Show the work that clients never see. Tone: honest, slightly self-deprecating, relatable. End with a question: 'What does your morning routine look like?'

Write a neighborhood guide post (under 150 words) for [NEIGHBORHOOD]. Cover: top 3 restaurants, best park or outdoor space, school ratings, median home price, and one insider tip that only a local would know. Format as a mini-guide with bullet points. This positions you as the local expert. End with: 'Thinking about [NEIGHBORHOOD]? I can send you what is on the market right now.'

Write a myth-busting social media post (under 120 words) about [MYTH — e.g., 'You need 20% down,' 'Spring is the only time to sell,' 'Zillow Zestimates are accurate']. State the myth. Bust it with one specific fact or data point: [DATA POINT]. Explain why the myth persists. Give the real answer. Tone: confident but not condescending. You are educating, not lecturing. End with: 'What real estate myth drives you crazy?'

Write a 60-second video script about [TOPIC — e.g., '3 Things to Do Before You List,' 'The Biggest Mistake Buyers Make,' 'Why Your Home Is Not Selling']. Format: Hook (first 3 seconds, pattern interrupt), Problem (10 seconds), 3 Points (30 seconds, 10 seconds each), CTA (5 seconds). Write it conversational — the way you talk, not the way you write. Include stage directions: [LOOK AT CAMERA], [SHOW PROPERTY/SCREEN], [WALK AND TALK].

Write a testimonial spotlight post (under 100 words) based on this client feedback: '[CLIENT TESTIMONIAL TEXT].' Client name: [NAME] (or anonymous). Do not just post the quote. Set it up: what was the client's situation, what was the challenge, what was the outcome. Then the quote. Then a one-line CTA. Format it so the quote stands out visually (use quotation marks or line breaks).

Create a 5-day social media content calendar for a real estate agent in [MARKET]. My niche: [NICHE — luxury, first-time buyers, investors, relocation]. For each day, provide: platform (Instagram, Facebook, LinkedIn, or TikTok), content type (post, carousel, reel, story), topic, a 2-sentence content brief, and best posting time. Monday: educational. Tuesday: listing or market data. Wednesday: personal/behind-the-scenes. Thursday: community/local. Friday: engagement/question. Keep it realistic for a solo agent — nothing that takes more than 15 minutes to create.

Write a pre-consultation email (under 120 words) for [BUYER NAME] meeting with me on [DATE]. Cover: what to bring (pre-approval letter, wish list, timeline), what we will cover (search strategy, market overview, the buying process), and how long it will take ([DURATION]). Set expectations without overwhelming them. If they are first-time buyers, add one reassuring line: 'There are no dumb questions. That is literally what I am here for.'

Write a follow-up email (under 100 words) after a listing presentation for [SELLER NAME] at [ADDRESS]. Reference one specific thing you discussed: [SPECIFIC DISCUSSION POINT — pricing strategy, staging plan, marketing timeline]. Restate your recommended list price: $[PRICE]. Attach (reference) the CMA. Differentiate from the other agents they are interviewing without disparaging anyone. End with a clear next step: 'If you are ready to move forward, I can have the listing agreement over by [DAY].'

Write an email (under 150 words) explaining inspection results to [BUYER/SELLER NAME]. Major findings: [FINDING 1 — estimated repair cost: $X], [FINDING 2 — estimated repair cost: $X], [FINDING 3 — estimated repair cost: $X]. Classify each as: critical (safety/structural), moderate (functional), or cosmetic. Recommend next steps: which items to negotiate, which to accept, which need specialist inspections. Tone: calm, factual, not alarmist. Help them understand what is normal in a [AGE]-year-old home versus what is genuinely concerning.

Write an email (under 120 words) presenting an offer to [SELLER NAME]. Offer details: $[OFFER PRICE] with [CONTINGENCIES], [CLOSING TIMELINE], [EARNEST MONEY]. Compare to asking price: $[LIST PRICE] (difference: $[AMOUNT] / [PERCENTAGE]%). Buyer's strengths: [STRENGTHS — pre-approved, cash, flexible closing, waived contingencies]. Buyer's weaknesses: [WEAKNESSES — FHA loan, extended closing, inspection contingency]. Give your honest recommendation without making the decision for them. End with: 'I will call you at [TIME] to walk through this together.'

Write a closing timeline update email (under 100 words) for [CLIENT NAME]. Current status: [STATUS — appraisal ordered, title search complete, clear to close]. Next milestone: [NEXT STEP] by [DATE]. Anything needed from them: [ACTION ITEMS — insurance binder, wire transfer setup, final walkthrough scheduling]. Days until closing: [NUMBER]. Keep it structured: Status, Next Step, Your Action Items. Clients hate vague 'everything is on track' emails. Give them specifics.

Write an email (under 120 words) to [CLIENT — buyer or seller] explaining that the appraisal came in at $[APPRAISED VALUE], which is $[SHORTFALL] below the contract price of $[CONTRACT PRICE]. Explain the three options: (1) seller reduces price to appraised value, (2) buyer covers the gap in cash, (3) meet somewhere in the middle. Be direct. Do not sugarcoat, but do not catastrophize. Frame it as a negotiation, not a disaster. End with: 'Let's talk through your options — I have a recommendation.'

Write an email (under 100 words) to [BUYER NAME] about how the latest rate change affects their search. Old rate: [OLD RATE]%. New rate: [NEW RATE]%. Impact on their monthly payment at $[TARGET PRICE]: was $[OLD PAYMENT], now $[NEW PAYMENT] (difference: $[MONTHLY DIFFERENCE]). If rates dropped: frame as opportunity. If rates rose: reframe around adjusted price range or buying power and when refinancing makes sense. Skip the economics lecture. Give them the math that matters to their specific search.

Write a response email (under 100 words) to [BUYER NAME] who asked about [CONCERN — crime stats, school ratings, noise levels, HOA issues, flood zone, development plans] in [NEIGHBORHOOD]. Provide factual data: [RELEVANT DATA POINTS]. Be honest about both positives and negatives. Suggest how to get more information: [RESOURCES — city planning website, school district office, HOA meeting minutes]. Do not sell them on the neighborhood. Give them the information to make their own decision. Trust builds transactions.

Write an email (under 100 words) requesting a [NUMBER]-day extension on [CONTINGENCY — inspection, financing, appraisal, closing] for [PROPERTY ADDRESS]. Reason: [REASON — lender processing delay, inspector scheduling, title issue]. Tone: professional, factual, cooperative. Do not over-explain or apologize excessively. Frame it as: here is the situation, here is what we need, here is our proposed solution. Reassure the other party that the buyer is committed. End with: 'We appreciate your flexibility and are confident we will close on [NEW DATE].'

Write a post-closing thank-you email (under 80 words) to [CLIENT NAME] who just [BOUGHT/SOLD] [ADDRESS]. Reference one personal detail from your relationship: [PERSONAL DETAIL — their dog's name, the school their kids will attend, the renovation they are planning]. Keep it genuine, not corporate. Do not ask for a review in this email — that comes in 2 weeks. Right now, just celebrate with them. End with: 'Enjoy your [NEW HOME / NEXT CHAPTER]. I am always a text away.'

Create a 1-page market report for [FARM AREA/NEIGHBORHOOD] that I can email or print as a mailer. Include: median sale price (current: $[PRICE], YoY change: [PERCENTAGE]%), average days on market: [DOM], active inventory: [NUMBER] homes, months of supply: [MONTHS]. Add a 2-sentence analysis of what the numbers mean for homeowners in this area. Format: headline stat at the top, supporting data below, my contact info at the bottom. Keep the language accessible — this goes to homeowners, not agents.

Write a monthly newsletter email (under 250 words) for my sphere of influence in [MARKET]. This month's content: (1) One market stat with analysis: [STAT]. (2) One local recommendation: [LOCAL BUSINESS/EVENT/TIP]. (3) One piece of value that has nothing to do with real estate: [NON-RE TOPIC — book recommendation, productivity tip, seasonal recipe, local event]. No 'Dear valued client.' Open with a personal note about [SOMETHING REAL — what you did this weekend, a client win, something seasonal]. End with a soft CTA, not a hard sell.

Help me build a 2026 business plan. My numbers: [LAST YEAR CLOSED TRANSACTIONS], [LAST YEAR GCI], average sale price: $[AVG PRICE]. My goal for 2026: [TRANSACTION GOAL] transactions, $[GCI GOAL] GCI. Calculate: (1) How many leads per month I need at a [CONVERSION RATE]% conversion rate. (2) How many contacts per week to generate those leads. (3) Monthly marketing budget if I allocate [PERCENTAGE]% of target GCI. Break it into quarterly milestones. Show me the math. Let's think step by step.

Write a CMA narrative summary (under 200 words) for [PROPERTY ADDRESS]. Subject property: [BEDS] bed, [BATHS] bath, [SQFT] sq ft, built [YEAR]. Comparable sales: Comp 1: [ADDRESS, PRICE, SQFT, SOLD DATE]. Comp 2: [ADDRESS, PRICE, SQFT, SOLD DATE]. Comp 3: [ADDRESS, PRICE, SQFT, SOLD DATE]. Recommended price range: $[LOW] - $[HIGH]. Explain the adjustments in plain English — not appraiser jargon. This is for the seller, not the underwriter. End with your pricing recommendation and why.

Write response scripts for these 5 common seller objections: (1) 'Your commission is too high.' (2) 'I want to try FSBO first.' (3) 'My neighbor sold their house for $X, so mine is worth more.' (4) 'I am not in a rush to sell.' (5) 'I want to wait until spring.' For each: acknowledge the concern (never dismiss it), provide one data point or logical reframe, and redirect to the next step. Under 50 words each. Conversational, not scripted.

Create a 14-day marketing plan for [ADDRESS] listed at $[PRICE] in [MARKET]. Include: pre-launch (professional photos, coming soon posts, agent network preview), launch week (MLS, Zillow syndication, social media blitz, email blast to buyers), week 2 (open house, retargeting, price evaluation checkpoint). For each day, give me: action item, platform/channel, and estimated time investment. Total weekly time should not exceed [HOURS] hours. I am a solo agent, not a marketing department.

Write a 3-touch review request sequence for [CLIENT NAME] who closed [TIMEFRAME] ago. Touch 1 (email, 2 weeks post-close): Check in on how they are settling in. Mention the review casually at the end, with direct links to [PLATFORMS — Google, Zillow, Realtor.com]. Touch 2 (text, 3 weeks post-close): Short, personal, easy. 'If you have 2 minutes, a Google review would mean the world.' Touch 3 (email, 5 weeks post-close): Only if they have not reviewed. Final gentle ask with a specific prompt they can use: 'You could mention [SPECIFIC THING] — that helps future clients know what to expect.'

Create an outline for a first-time buyer's guide specific to [MARKET]. Sections: (1) How much home can you afford — include local price ranges, not national averages. (2) The buying process in [STATE] — state-specific steps, timelines, and costs. (3) Costs beyond the purchase price — closing costs ([TYPICAL PERCENTAGE]% in [STATE]), insurance, taxes, HOA. (4) Common mistakes — real ones, not generic filler. (5) Your first 30 days after closing. Each section: 3-4 bullet points with specific local data where possible.

Write an email (under 120 words) pitching a partnership to [BUSINESS TYPE — mortgage lender, home inspector, contractor, financial planner, moving company]. Propose: co-hosted [EVENT TYPE — webinar, workshop, client appreciation event] or cross-referral arrangement. What you bring: [YOUR DATABASE SIZE] client database, social media presence ([FOLLOWER COUNT] followers), [NUMBER] transactions per year. What you need from them: [WHAT YOU WANT — co-marketing, client referrals, expertise for content]. Keep it professional but not corporate. This is one small business owner talking to another.

Write an end-of-year email (under 150 words) to my full client database. Include: (1) A genuine thank-you for their business and referrals in [YEAR]. (2) One headline market stat for [MARKET] from this year. (3) One prediction or trend for the coming year. (4) A personal note about what I learned or how I grew this year: [PERSONAL NOTE]. Do not attach a market report. Do not make it a sales pitch. This is the one email all year where you are just a human being saying thank you. Make it memorable.