7 AI Cold Calling Examples for Real Estate Agents

**Pre-Session Prep (15 minutes before)** 1. Pull today's expired listings from REDX for Davidson County, filtered to $300K-600K 2. Quick-scan each listing in MLS: note original list price, days on market, price reductions, and listing agent 3. Load the list into Aloware/Mojo with tags: expired-date, price range, neighborhood 4. Set parallel lines to 3 (start conservative; increase to 5 once you're in rhythm) 5. Open your Context Card and market stats dashboard on a second screen **Hour 1: High-Energy Block (60 minutes)** - Dialer runs 3 lines simultaneously - AI detects live answers and connects you within 1 second of a human voice - Expected metrics: 80-100 dials, 15-20 live conversations - Use the Expired Listing Opening (see talk track below) - Log every conversation outcome in the dialer: appointment set, callback requested, not interested, wrong number **5-Minute Break: Reset** - Check your appointment count - Adjust parallel lines up to 4-5 if connect rate is low - Hydrate. Stand up. Reset your energy. **Hour 2: Momentum Block (60 minutes)** - Continue with increased parallel lines - Switch to callback list from hour 1 for the last 15 minutes - Expected total session metrics: 160-200 dials, 35-45 live conversations, 2-4 appointments set **Post-Session Review (10 minutes)** - Review call recordings flagged by AI for coaching opportunities - Tag warm leads for next-day follow-up - Update CRM with notes and next actions - Log session metrics: total dials, connects, conversations, appointments

**Opening (under 30 seconds):** "Hi, is this the owner of 412 Elm Street? Great—my name is [Agent], I'm a Williamson County specialist with [Brokerage]. I'm not calling to ask you to list with me. I noticed your home has been on Zillow for 23 days, and the average in your neighborhood right now is 11. I have two data points that might explain the gap—would you be open to hearing them? It'll take 90 seconds." **If they say yes:** "First, your kitchen renovation is a strong selling point—but your Zillow listing only shows 2 photos of it. Buyers are scrolling past listings with fewer than 15 photos. Second, your price at $485K is within comp range—recent sales on your street were $460K to $510K—but the comps that sold at $500K+ had fresh exterior paint. Your interior says $500K. Your exterior says $470K. That's a gap you can close for about $3,000. I'm not asking you to hire me. But if you'd like, I can send you the comp report so you can see the numbers yourself. What's the best email?" **Objection: "I don't want to pay commission."** "I completely understand—that's the whole reason you're doing this yourself, right? Here's what I'd ask you to consider: the average FSBO in Williamson County sells for 13% less than agent-assisted sales, according to NAR data. On a $485K home, that's a $63K difference. Even after a 5-6% commission, you'd net $25-30K more. I'm not saying that's guaranteed—but the data is worth looking at. Can I send you the local numbers?" **Objection: "I already have someone interested."** "That's great—I hope it works out. Quick question though: do you have a backup plan if that buyer's financing falls through? 22% of contracts in Williamson County fell through last year before closing. If it does fall through, would it be okay if I followed up with you then? I'll check back in two weeks either way."

**Opening:** "Hi, this is [Agent] with [Brokerage] in Brentwood. I know your home at 890 Oak Creek just came off the market, and I'm sure you're frustrated—180 days is a long time to have your life on hold. I'm not calling to criticize what happened. I'm calling because I looked at your listing data and I see three specific things that, if changed, would likely get your home sold within 30 days at a price closer to $710K than $675K. Would you be open to hearing them?" **The Three Things:** "First—presentation. Your listing had 8 photos and no virtual tour. The average sold listing in your neighborhood has 25+ photos and a 3D walkthrough. In 2026, buyers eliminate homes online before they ever schedule a showing. Eight photos means buyers never got past the scroll. Second—pricing strategy. You started at $725K and reduced twice to $675K. That's the worst pricing pattern in real estate because every reduction signals desperation to buyers. The market is telling us $710K is fair value for your street. I'd price at $715K with a 14-day review commitment—no dragging it out for months. Third—marketing reach. Your listing was on MLS and Zillow. I'd add targeted Facebook and Instagram ads to the 12,000 people who have searched for homes in Brentwood in the last 90 days, plus a dedicated property website with drone footage. Your home deserves a campaign, not just a listing." **Close:** "I'm not asking you to list with me today. But I'd like to drop off a market analysis with the comp data and a marketing plan specific to your home. No commitment, no pressure—just information. Would tomorrow afternoon or Thursday morning work better for a 15-minute meeting?"

**1. "I'm not interested."** Response: "I hear you—and honestly, most people aren't when they first get a call like this. I'm not asking you to be interested in selling today. I'm just curious: if the right number showed up, is there any scenario where you'd consider a move in the next 12 months?" **2. "I already have an agent."** Response: "That's great—it means you're already thinking about this seriously. I'm not looking to step on anyone's toes. Quick question: are you under a contract with them, or is it more of a handshake relationship?" **3. "How did you get my number?"** Response: "Fair question. Your information is part of public property records, which is how most real estate professionals find homeowners. I'm reaching out because I have specific market data for your neighborhood—not a random call list. Would it be helpful if I shared what homes on your street are selling for right now?" **4. "I'm not ready to sell yet."** Response: "Totally understand—timing is everything. Most of my best clients started with a conversation 6-12 months before they were ready. Would it be useful to know what your home is worth in today's market, just so you have a baseline when the timing is right?" **5. "I don't want to pay a commission."** Response: "That's a legitimate concern—nobody wants to spend money they don't have to. Here's what the data shows in Nashville: homes sold with an agent average 13% higher sale prices than FSBOs, according to NAR. On a $500K home, that's $65K—even after commission, you'd likely net more. Would you be open to seeing the local numbers for your specific neighborhood?" **6. "Just send me something in the mail/email."** Response: "Absolutely, I can do that. What I'll send you is a market snapshot specific to your street—not a generic flyer. It'll show what your neighbors sold for, average days on market, and where I'd position your home. What's the best email to send that to? And I'll follow up in a few days to see if you have questions." **7. "The market is bad right now."** Response: "I hear that a lot—and it depends on the neighborhood. In your area specifically, homes priced correctly are still selling in under 30 days. The 'bad market' is really a 'badly priced market.' Would it be helpful to see what correctly priced homes in your ZIP code are actually doing?" **8. "I need to talk to my spouse."** Response: "Of course—this is absolutely a decision you make together. Would it make sense for me to set up a quick call when you're both available? That way you both hear the same information and can make a decision together. What evening this week works for the two of you?" **9. "I had a bad experience with a previous agent."** Response: "I'm sorry to hear that—and unfortunately, I hear it more than I should. Without knowing the details, I can tell you that our approach is different: we include professional photography, staging consultation, and AI-powered marketing in every listing. But the best way to judge is to meet in person for 15 minutes. If I'm not the right fit, I'll tell you." **10. "What makes you different from every other agent calling me?"** Response: "Honest answer? I might not be different—that's for you to decide. What I can tell you is that we use AI-powered marketing to target buyers who are actively searching in your area, we include professional photography and staging in every listing, and I've been selling in this market for [X] years. But the real difference shows up in the marketing plan I'd put together for your home. Can I show you what that looks like for 15 minutes?"

**Expired Listing Voicemail:** "Hey, this is Sarah with Home and Haven in Nashville. I pulled the market data for your street this morning and noticed something interesting—your neighbors' homes are selling 40% faster than they were when you first listed. I put together a one-page breakdown that might be worth a look. My number is [number]. No pressure either way." **FSBO Voicemail:** "Hi, this is Sarah from Home and Haven. I drove past your home on [street name] yesterday—you've clearly put a lot of work into it. I have a buyer pool of 340 active buyers searching in your price range and ZIP code right now. Happy to share that list if it's helpful. I'm at [number]." **Sphere of Influence Voicemail:** "Hey [Name], it's Sarah. Quick one—your neighborhood just had three sales close this month and the numbers were interesting. Two sold over asking. I thought of you and figured it's worth a conversation whenever you have 5 minutes. Talk soon."

**Call Score: 4/10** You got the prospect on the phone and kept them for over 3 minutes—that's the hard part, and you did it. But the call structure worked against you. Here's what to fix: **Mistake #1: Talk-to-Listen Ratio (77/23)** You talked for 2 minutes and 50 seconds out of a 3-minute-40-second call. The target ratio is 40/60—you should be listening more than talking. When you dominate the conversation, the prospect feels sold to, not consulted. Every question you ask gives you information AND makes the prospect feel heard. **Mistake #2: Mentioning Commission Unprompted** You brought up commission rates before the prospect asked. This is one of the most common cold calling errors—it plants an objection that may not have existed. Never introduce your fee structure until the prospect raises it. You turned a conversation into a cost negotiation. **Mistake #3: Weak Close on 'I Need to Think About It'** 'Okay, I'll follow up next week' is not a close—it's a surrender. 'I need to think about it' is the prospect's way of ending the call politely. You need to uncover what specifically they need to think about. **Corrected Version of the Close:** Prospect: "I need to think about it." Instead of: "Okay, I'll follow up next week." Say: "Absolutely—it's a big decision and you should think about it. Can I ask: what specifically do you want to think over? Is it the timing, the pricing strategy, or whether I'm the right agent? If I know what's on your mind, I can send you the right information to help you decide." **Bonus Note:** You said 'honestly' 4 times. When you say 'honestly,' it implies that everything else you said was not honest. Replace it with nothing—just make the statement.

**1. The Speed Talking Point:** "A home on your street just sold in 4 days—and it went $15K over asking at $710K. That tells me buyers are competing for Westhaven right now, and if you've been thinking about timing, this is what a seller's window looks like in your neighborhood." **2. The Equity Talking Point:** "Westhaven is up 6.2% year over year, which means if your home was worth $690K last February, it's likely worth around $733K today. That's $43K in equity you've built by doing nothing except living there. Have you checked your home's current value recently?" **3. The Cautionary Talking Point:** "There's a home in Westhaven that just dropped from $650K to $619K after sitting for 45 days. The one that sold in 4 days was priced at $710K. The difference isn't the homes—it's the pricing strategy. That's a $90K lesson in what happens when you price above the market versus at the market." **4. The Competition Talking Point:** "Two new listings just hit Westhaven this week—$680K and $725K. That means if you've been thinking about selling, you'd be competing against fresh inventory. The upside: buyers are clearly looking here. The timing question is whether you want to be one of two options or wait until spring when there might be five." **5. The Neighborhood Momentum Talking Point:** "I've been tracking Westhaven for the past 12 months and the trend is clear: well-priced homes are selling in under a week, and appreciation is running at 6.2%. That combination doesn't last forever—at some point, either prices plateau or inventory catches up. Right now, the math is in your favor."