5 AI Seller Update Email Examples for Real Estate

Hi Karen—here's your week 2 report for 412 Oak Ridge: **Activity:** - Showings: 5 this week (up from 3 last week—good trajectory) - Online views: 847 Zillow, 312 Realtor.com - Saved/favorited: 23 times across platforms **What the numbers mean:** Increasing showings and a high save rate tell me buyers are interested. Average days on market here is 18, so we're still in the normal window. The online-to-showing ratio is healthy. **Buyer feedback themes:** - Kitchen and backyard consistently praised (these are your strongest selling points) - Two agents mentioned the carpet in bedroom 3. Replacement would run $400-600 and could remove a sticking point for on-the-fence buyers. **My recommendation:** Let's replace the carpet in bedroom 3 this week. It's a low-cost fix that addresses the only repeated feedback item. **Looking ahead:** If we don't see offer activity by end of week 3, I want to have a pricing conversation. A $10K adjustment to $489K would move us into a more active search price bracket. Not suggesting it now—just flagging it so it's not a surprise. Full analytics report attached. Call me with questions.

Hi Karen—we received our first offer. Here's the breakdown: **Offer Terms:** - Price: $480,000 (vs. $499K list) - Financing: Conventional, 20% down (strong—low risk of financing failure) - Closing: 30 days - Contingencies: Standard inspection (10 days) and appraisal - Buyer request: $5,000 in seller-paid closing costs **Net-to-seller at offered price:** ~$475,000 (after the $5K closing cost credit) **My analysis:** The offer is $19K below list, which is aggressive. However, the 20% down payment and conventional financing make this a reliable buyer—no FHA complications, strong chance of closing. The buyer's agent indicated there's room to negotiate upward. Comparable sales support $490-500K for your home. **My recommendation:** Counter at $495K with the buyer covering their own closing costs. This moves the net difference from $24K to under $5K, and based on the buyer's agent's signal, they'll likely meet somewhere around $490K. I'd like to discuss this by phone tonight. What time works? This is a negotiation, not a take-it-or-leave-it. We have leverage.

Mark and Julie—I want to share the 3-week data with you and have an honest conversation about strategy. **The trend:** - Week 1: 6 showings - Week 2: 4 showings - Week 3: 2 showings - Online views declining 15% each week **Showing feedback (consistent theme):** "Nice home, but overpriced for the area." **Comparable sales in Spring Hill:** - Similar 4BR: $545K, $550K, $560K The data tells a clear story: buyers like your home but the price is creating a gap between interest and action. The declining activity means we're losing the "new listing" momentum that drives the most competitive offers. **My recommendation:** Reduce to $549,000. Here's the strategic reason beyond the comps: $549K places your home in the $500-550K search bracket on Zillow and Realtor.com. Right now at $575K, you're in the $550-600K bracket competing against homes with more square footage. Moving brackets puts your home in front of a new pool of buyers who haven't seen it yet. This isn't a concession—it's a repositioning. I'd like to discuss by phone this week. What time works?

Hi Karen—the buyer's inspection repair requests are in. Here's my analysis: **ACCEPT (reasonable and customary):** 1. GFCI outlet replacement — $150. Safety item, standard request. 2. Roof leak at chimney flashing — $800-1,200. Legitimate repair. Ignoring this could crater the deal. 4. HVAC servicing — $200. Routine maintenance request. Easy goodwill gesture. **NEGOTIATE:** 3. Water heater replacement — $2,500-3,500 requested. The unit is 15 years old but currently functional. A full replacement is aggressive. My recommendation: offer a $1,500 credit toward replacement and let the buyer handle it on their timeline. This splits the difference fairly. **DECLINE:** 5. Garage floor cosmetic crack — $0. The inspector noted no structural concern. Cosmetic items are not customary repair requests, and accepting sets a precedent for additional asks. **Recommended total response:** Accept items 1, 2, and 4 as repairs (you handle, ~$1,350). Offer a $1,500 credit for item 3. Decline item 5. **Your total exposure: ~$2,850** (versus $4,000-5,500 requested) This response is fair, defensible, and keeps the transaction moving. Most buyers will accept this without further negotiation. Want to discuss before I draft the formal response? Call me today if possible—we have 3 days to respond.

Karen—congratulations. 412 Oak Ridge is officially in someone else's hands, and you walked away at $492K in 24 days. That's $7K more than the first offer because we held firm where it mattered. **Quick post-sale reminders:** - Your closing documents will be needed for 2026 taxes—keep the settlement statement somewhere safe - Cancel homeowner's insurance on the Oak Ridge property (your policy may auto-renew) - Forward your mail through USPS for at least 6 months I hope the Green Hills condo is everything you're looking for. If you need a recommendation for movers, cleaners, or anything condo-related, I have a list. And if anyone in your world ever mentions real estate—selling, buying, or just curious about what their home is worth—I'd be grateful for the introduction. Working with you was genuinely one of the highlights of my year. Enjoy the new chapter.