AI Systems Instructor • Real Estate Technologist
Quick Answer: Load your Context Card, use the HOME Framework to batch-generate 5-7 captions at once, and specify platform-specific constraints (Instagram character limits, LinkedIn professional tone, Facebook engagement hooks). You'll have a week of content in 15 minutes.
Most agents know they should post on social media. Most agents also spend 45 minutes staring at a blank caption box before writing 'Just listed! DM me for details.' AI changes this equation entirely. This guide shows you how to batch-generate a week's worth of social media captions in 15 minutes—captions that sound like you, reference your market, and actually give people a reason to engage.
Before you prompt, decide what you're posting about this week. Strong agent accounts rotate between 4-5 content pillars: market updates, new listings, client wins, local community, and educational tips. Pick 5-7 topics for the week. AI generates the words—you provide the strategy.
Tip: Create a simple content calendar: Monday=market insight, Wednesday=listing, Friday=local tip. Consistency beats creativity.
Add a social media section to your Context Card that includes: your typical caption voice (casual? educational? authoritative?), platforms you post on, hashtag preferences, emoji usage rules, and 2-3 example captions you've posted that performed well. Load this into a Custom GPT or Claude Project.
Tip: Include your 'Do Not Say' list for social media. Most agents should ban: 'dream home,' 'exciting news,' 'blessed,' and excessive exclamation marks.
Prompt for all 5-7 captions at once: Hero (you are a social media content creator for a real estate agent in [market]), Outcome (write 5 Instagram captions, each under 150 words), Materials (list your 5 topics with key details for each), Execute (conversational tone, each caption should end with a question or call to engage, no generic hashtags). One prompt, five captions.
Tip: Ask for captions without hashtags first, then generate hashtag sets separately. It keeps the creative and tactical work separate.
Take your base captions and ask AI to adapt them: shorter for Instagram Stories, more professional for LinkedIn, more conversational for Facebook. Use the OODA Loop to verify each adapted version still sounds like you and serves the platform's audience. What works on Instagram rarely works on LinkedIn without adjustment.
Tip: LinkedIn posts that start with a one-line hook and use line breaks perform 2-3x better than paragraph-style posts.
[Context Card loaded] Hero: You are a social media content creator for a real estate agent in Nashville, TN who posts educational, non-salesy content. Outcome: Write 5 Instagram captions, each under 120 words. Materials: 1. Market stat: Nashville median home price up 4% YoY 2. Just listed: 3BR/2BA in East Nashville, $425K, walkable to Five Points 3. Buyer tip: Why pre-approval matters more than ever 4. Local spotlight: 12 South neighborhood guide 5. Client win: Helped first-time buyers close in Germantown Execute: Conversational, confident, zero fluff. Each caption should end with a question or soft CTA. No 'stunning,' 'dream home,' or 'don't miss out.' No hashtags (I'll add those separately). No emojis.
1. Nashville home prices are up 4% from last year. That's not a headline—that's math. For sellers, it means your equity position is stronger than it was 12 months ago. For buyers, it means waiting another year costs you roughly $14K on a median-priced home. What's your biggest question about the Nashville market right now? 2. East Nashville. Three bedrooms. Walk to Five Points for coffee without moving your car. $425K for a home that puts you in the middle of restaurants, parks, and a neighborhood that still has actual character. Open house this Saturday. Who's been looking in East Nashville? 3. Pre-approval isn't a formality. It's the difference between getting your offer accepted and watching someone else move in. In Nashville's market, sellers skip offers from unverified buyers. Full stop. If you haven't talked to a lender yet, that's your move this week. Need a lender recommendation? Drop a comment. 4. 12 South isn't just a neighborhood—it's a lifestyle decision. Boutique coffee shops, Sevier Park on weekends, and restaurants you'll actually become a regular at. Average home price sits around $750K. High entry point, but the walkability score alone justifies the premium for the right buyer. What's your favorite spot in 12 South? 5. First-time buyers. Germantown. Closed in 28 days. They were told the market was too competitive for first-time buyers. We built a strategy, made a clean offer, and they're moving in next week. First-time buyers: the market isn't closed to you. You just need the right approach.
Batch your content creation. Generate a full week of captions in one 15-minute session instead of writing one caption per day. Consistency compounds.
Use AI to generate 3 variations of your best-performing caption styles. If 'market stat + opinion' posts get engagement, create more of those.
Ask AI to write captions at different lengths: 30-word version for Stories, 80-word for feed posts, 150-word for carousel captions.
Save your top 10 performing captions in your Context Card as style examples. AI will learn what works for your specific audience.
Generating captions without specifying your platform and its constraints
Fix: Always specify the platform in your prompt. Instagram, LinkedIn, and Facebook have different audiences, character limits, and content expectations.
Using the same caption across all platforms without adaptation
Fix: Generate platform-specific versions. What reads as confident on LinkedIn reads as cold on Facebook. Adjust tone and length per platform.
Including generic hashtags like #realestate #homeforsale #realtor
Fix: Generate location-specific and niche hashtags separately. #NashvilleRealEstate outperforms #RealEstate every time for local engagement.
Learn the Frameworks
See full social media content examples with prompts for Instagram, LinkedIn, and Facebook.
Copy-paste prompt template for generating social media captions.
How to use ChatGPT's Custom GPTs for social media content.
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