AI Systems Instructor • Real Estate Technologist
Quick Answer: This template generates fast, personalized lead response messages for online inquiries from Zillow, Realtor.com, and your website. Fill in the lead details and get a response that converts within the critical first 5 minutes.
Speed to lead matters, but speed with a copy-paste template that reads like every other agent's response doesn't. This template lets AI generate a personalized lead response in seconds—one that references the specific property they inquired about and sounds like a human who actually read their question.
How you position yourself to this lead
e.g., local real estate expert who lives in the area
Your service area
e.g., Nashville metro and Williamson County
Where in the follow-up sequence this falls
e.g., initial response within 5 minutes of inquiry
How the lead found you
e.g., inquired about a property on Zillow
The lead's name
e.g., James
Buyer, seller, investor, etc.
e.g., buyer, appears to be relocating based on IP
Exactly what triggered the lead
e.g., inquired about 456 Elm St listed at $489,000
The property or area they're interested in
e.g., 456 Elm Street, Nolensville TN
Any info from the form or CRM
e.g., pre-approved, timeline 3-6 months
A useful fact that shows your expertise
e.g., that house had a price reduction yesterday and 3 homes on that street sold in the last 60 days
Something valuable you can offer
e.g., I can send you 3 off-market options in that same school zone
Why you specifically are the right agent
e.g., I sold 8 homes in that subdivision last year
Desired response style
e.g., helpful, specific, zero pressure
Response length
e.g., 4-5 sentences max
Overused phrases to ban
e.g., I'd love to help, are you working with an agent, when can we chat
Follow these steps to get the best results. Each step maps to proven frameworks taught in AI Acceleration.
Position yourself as a local expert, not just 'an agent.' Leads get 6 responses in 10 minutes. The one that sounds like a real person with specific knowledge wins.
Specify the response type and length. First responses should be short and specific—4-5 sentences max. Follow-ups can add value. Re-engagements need a hook. The length and type shape the whole email.
Give AI everything you know about this lead: what they looked at, where they came from, and any CRM data. Then add the value section—a relevant insight, a resource, and your differentiator. This is what makes your response different from the other five agents they'll hear from.
Keep it short, keep it specific, and ban the generic closers. 'I'd love to help' is what every agent says. 'That house just reduced price yesterday and I sold three homes on that street this year' is what gets replies.
Read your response as the lead. Would you reply to this, or would you delete it with the other five? Does it reference something specific about their inquiry? Does it end with a low-friction next step? If not, revise.
Template with Your Details
You are a local real estate expert who lives in Nolensville, TN, working in the Nashville metro and Williamson County. Write an initial lead response to a lead who inquired about a property on Zillow. Lead Context: - Lead Name: James - Lead Type: Buyer, appears to be relocating (out-of-state area code) - What They Did: Inquired about 456 Elm Street, Nolensville TN listed at $489,000 - Property of Interest: 456 Elm Street, Nolensville TN - Any Info Available: Phone area code is 312 (Chicago), pre-approval not mentioned - Time Since Inquiry: 4 minutes Value to Offer: - Relevant Insight: That property had a price reduction 2 days ago from $510K, and 3 homes on Elm Street have sold in the last 90 days between $475K-$505K - Resource I Can Provide: I can send comparable sales on that street and set up a showing this week - My Unique Advantage: I live in Nolensville and sold 8 homes in that subdivision last year Tone: Helpful, specific, conversational, zero pressure Length: 4-5 sentences max Do NOT use: I'd love to help, are you working with an agent, when would you like to chat, I saw you were looking at
AI-Generated Result
Alternative versions for different use cases.
Second touch when the initial response gets no reply
Responding to a seller who requested a CMA or home value
Reconnecting with a cold lead who went dark
Learn the Frameworks
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