AI Systems Instructor • Real Estate Technologist
Quick Answer: Follow Up Boss is the most integration-friendly CRM in real estate with industry-leading lead routing for teams. Its open API connects 250+ tools including Ylopo, Zillow, and Realtor.com. Best for teams that want flexible, best-of-breed tech stacks. Rated 8.5/10.
AI-powered lead distribution for teams. Route leads based on availability, geography, performance history, lead source, and price range. Ensure the right agent gets the right lead within seconds.
Pre-built follow-up sequences (email, text, call reminders) that trigger automatically when a lead enters the system. AI suggests optimal timing and messaging based on lead source and behavior.
Generate follow-up messages with AI assistance based on lead context. The AI sees the lead's source, inquiry details, and previous interactions to draft relevant, personalized responses.
Automated instant response when new leads come in. AI sends an initial message within seconds of a lead inquiry, then queues the assigned agent for personal follow-up.
Connects to Zillow, Realtor.com, Facebook Ads, Google Ads, your website, open house apps, and hundreds more. Every lead from every source flows into one place with full context.
AI-informed contact lists that surface leads needing attention. 'Leads who haven't been contacted in 7 days,' 'Hot leads from Zillow this week,' and custom smart lists based on your criteria.
AI Acceleration teaches agents to use Follow Up Boss as the lead management engine paired with ChatGPT or Claude for communication quality. FUB tells you who to contact and when; your writing tools help you say it in your voice.
Integrate every lead source—Zillow, Realtor.com, website forms, social ads, open house sign-ins. The value of FUB's AI increases with more data flowing through the system.
Create follow-up sequences for each lead type: new inquiry, open house visitor, past client, sphere of influence. Set the cadence (Day 1: text, Day 2: email, Day 5: call) and let AI optimize timing.
Enable automatic initial responses so no lead waits. The AI sends an immediate, contextual message based on the lead source and inquiry details. You follow up personally within hours.
When FUB surfaces a lead needing personal attention, use the lead's context (source, searches, previous conversations) as Materials in a HOME Framework prompt. Draft in ChatGPT or Claude, send through FUB.
Prompt
[Follow Up Boss Action Plan trigger + AI-assisted drafting] New lead: Maria Gonzalez Source: Zillow inquiry on 2847 Forest Hills Dr, Nashville ($485,000) Lead entered: Tuesday 8:47pm Action Plan: 'Zillow Buyer Inquiry' (auto-assigned) Step 1 (Immediate - AI auto-response): Step 2 (Day 1 morning - AI-drafted email for agent review): Step 3 (Day 2 - Call reminder to agent):
Output
**Step 1 — Immediate Auto-Response (8:47pm, sent by AI):** Text message: "Hi Maria, thanks for your interest in the Forest Hills Dr property! I'm Amanda with [Team Name]. I'd love to share more details about the home and the neighborhood. Are you available for a quick call tomorrow morning? In the meantime, here's the full listing: [link]" **Step 2 — Day 1 Email (Wednesday 9:00am, drafted by AI for agent review):** Subject: More on 2847 Forest Hills Dr Hi Maria, Thanks again for reaching out about the Forest Hills Drive listing. It's a great property in a neighborhood that's been popular with buyers this year. A few things worth knowing that aren't in the Zillow listing: - The sellers replaced the roof in 2024 - The backyard is larger than the photos suggest—it extends past the tree line - Forest Hills is zoned for McGavock High School I have availability Thursday afternoon and Friday morning if you'd like to see it in person. Would either of those work? Looking forward to connecting. Amanda [Agent reviews, edits if needed, clicks send from FUB] **Step 3 — Day 2 Call Reminder (Thursday 10:00am):** FUB notification: "Call Maria Gonzalez — Zillow inquiry, Forest Hills Dr. No response to email yet. Lead has viewed 4 other properties in the $450-500K range since inquiry."
The three-step sequence handled the critical speed-to-lead moment (immediate text at 8:47pm), provided a substantive follow-up email (morning email with details not on Zillow), and ensured a personal touchpoint (Day 2 call reminder with behavioral context). The AI-drafted email is good—but an AI Acceleration-trained agent might take the lead context and re-draft in Claude with their Context Card for a more personalized voice. FUB provides the system; your writing tool provides the personality.
Other tools real estate agents use for similar tasks.
More features (IDX website, deeper analytics) but more complex—better for agents who want an all-in-one platform
Better for writing follow-up messages and content, but no CRM, lead routing, or pipeline management
More flexible for custom organization, but lacks dedicated lead management and automation features
Learn the Frameworks