AI Systems Instructor • Real Estate Technologist
Quick Answer: Midjourney generates AI images for real estate marketing—lifestyle visuals, neighborhood scenes, and branded graphics. Not for listing photos (use actual photography), but powerful for social media and brand content. Rated 7.4/10. From $10/mo.
Generate images that are nearly indistinguishable from photographs. Create lifestyle scenes, neighborhood ambiance shots, and conceptual visuals from text descriptions.
Use style references (--sref) and character references to maintain visual consistency across multiple images. Create a cohesive visual brand for your social media feed.
Upscale images to high resolution for print materials. Generate variations of any image to explore different compositions, lighting, and angles.
Midjourney now offers a web-based editor in addition to the original Discord interface. Generate, edit, and organize images in a more traditional creative tool layout.
Edit specific regions of generated images. Change elements, extend compositions, and refine details without regenerating from scratch.
AI Acceleration teaches Midjourney as a supplementary visual tool—not a replacement for real property photography. Use it for social media content, market update graphics, and lifestyle imagery that supports your brand.
Before generating images, decide on your visual style: warm and editorial, clean and modern, or lifestyle-focused. Use style references to maintain consistency.
Apply the HOME Framework to image prompts. Be specific about setting, lighting, mood, composition, and what should NOT appear. Vague prompts produce generic images.
Generate 4-8 variations per concept. Select the strongest images and request variations to refine. Upscale final selections for print or high-resolution use.
Never represent AI images as actual property photos. Label AI-generated content where required by platform or regulation. Use for lifestyle, conceptual, and supplementary visuals only.
Prompt
[Midjourney web editor] Prompt: Editorial photograph of a family dinner on a backyard patio in Nashville, warm string lights overhead, summer evening golden hour, mid-century modern home visible in background, candid natural moment, shot on 35mm film, warm color palette, shallow depth of field --ar 16:9 --style raw --v 6.1 [For a social media post about 'Nashville neighborhoods where backyard living is a lifestyle, not a luxury']
Output
[Midjourney generates 4 variations showing a warmly lit backyard dinner scene. The selected image features: - A wooden farm table with 6 people mid-conversation - String lights creating a warm amber glow - A mid-century ranch home with large windows in the soft-focus background - Golden hour light filtering through mature trees - Natural, candid composition—no one looking at camera - Film grain and warm tones consistent with the 35mm film direction - 16:9 aspect ratio ready for Instagram carousel or blog header]
This image supports a neighborhood lifestyle post without representing any specific property. The prompt was specific about mood (warm, golden hour), composition (candid, 35mm film style), and setting (Nashville patio). For an Instagram post about neighborhood character, this kind of lifestyle imagery outperforms generic stock photos. The key ethical line: this image illustrates a lifestyle concept, not a property for sale.
Other tools real estate agents use for similar tasks.
Lower quality images but full design suite for layouts, templates, and multi-platform marketing materials
DALL-E image generation is less photorealistic but included with ChatGPT Plus—no extra cost
Purpose-built for staging empty rooms—better for that specific use case than Midjourney
Learn the Frameworks