AI Systems Instructor • Real Estate Technologist
Quick Answer: Perplexity is an AI research tool that provides sourced, cited answers for market research, neighborhood data, and client questions. Best for agents who need accurate, verifiable information rather than generated content. Rated 8.0/10. $0 free / $20/mo Pro.
Every response includes numbered citations linking to the source material. When you tell a client that average days on market dropped 15%, you can show them exactly where that number came from.
Pro Search asks clarifying questions, searches multiple sources, and compiles comprehensive research reports. Perfect for neighborhood deep dives or market trend analysis.
Organize research into themed collections—one per neighborhood, listing, or client. Share collections with team members or reference them later for market updates.
Pro subscribers can switch between GPT-4o, Claude, and other models within Perplexity. Use the best model for each task while keeping the citation and research framework.
Upload documents, images, and data files for AI analysis. Combine your own data with web research for comprehensive market reports.
At AI Acceleration, we teach agents to use Perplexity as their research layer—feeding its cited findings into ChatGPT or Claude for polished content creation. Perplexity finds the facts; your writing tool makes them sound like you.
Use Perplexity Pro Search to gather market data, neighborhood information, or competitive analysis. Let it ask clarifying questions to narrow results.
Click through source citations to verify key statistics. Perplexity reduces hallucination but doesn't eliminate it—spot-check numbers that will go to clients.
Save research to a Collection for the relevant neighborhood, client, or project. This builds a reference library you can revisit for listing presentations.
Take verified facts and data from Perplexity and use them as Materials in your HOME Framework prompt within ChatGPT or Claude. The research is accurate; now make it sound like you.
Prompt
I'm a real estate agent preparing a listing presentation for a seller in the 12 South neighborhood of Nashville, TN. I need: 1. Median home price in 12 South for 2025 vs 2024 2. Average days on market for the last 6 months 3. Any new developments or infrastructure projects within 1 mile 4. Top 3 amenities/features buyers in this area care about most 5. How 12 South compares to nearby neighborhoods (Belmont, Edgehill) on price per square foot Cite all sources.
Output
Here's a comprehensive overview of Nashville's 12 South market for your listing presentation: **Median Home Price** The median sale price in 12 South reached $892,000 in 2025, up from $845,000 in 2024—a 5.6% year-over-year increase [1][2]. This outpaced the broader Nashville metro increase of 3.8% [3]. **Days on Market** Over the past six months (Aug 2025–Jan 2026), average DOM in 12 South was 18 days, down from 24 days in the same period the prior year [2]. Well-priced homes under $900K are moving in under 10 days [4]. **Nearby Development** The 12 South Flats mixed-use project (retail + 48 residential units) broke ground in October 2025 at the former Sevier Park lot [5]. Metro Nashville also approved a protected bike lane extension connecting 12 South to the Gulch, with construction expected mid-2026 [6]. **Top Buyer Priorities** Based on search data and agent surveys: (1) walkability to restaurants and retail on 12 South Ave, (2) character/charm of older homes with renovations, (3) proximity to Sevier Park and Belmont University [7][8]. **Price Per Sq Ft Comparison** - 12 South: $485/sq ft - Belmont/Hillsboro Village: $420/sq ft - Edgehill Village: $395/sq ft 12 South commands a 15-23% premium over adjacent neighborhoods, driven by walkability and retail density [2][9]. [Sources listed with numbered citations]
This is Perplexity at its best: structured, sourced, and ready to drop into a listing presentation. The agent would verify the key numbers against MLS data, then use the sourced insights as Materials in a HOME Framework prompt to create the polished presentation copy in ChatGPT or Claude.
Other tools real estate agents use for similar tasks.
Learn the Frameworks