7 AI Newsletter Examples for Real Estate Agents

Subject: New listings just dropped 12%. Here's what that means for you. Hey — The number that caught my attention this month isn't the price ($452K median, up 3.2% — steady climb, no surprises). It's the new listings number. Twelve percent fewer homes hit the market in Nashville this month compared to January. That's a big deal, and here's why. THE SUPPLY PROBLEM ISN'T FIXING ITSELF Everyone expected spring to bring more inventory. It might — but not as much as last year. When new listings drop in February, it usually means March and April listings will be lower too. Sellers who were "waiting for spring" are still waiting, and the ones who aren't waiting are getting their homes sold in 18 days at 98%+ of asking price. The inventory is 1.8 months. A balanced market is 4-6 months. We're at less than half of balanced. That's been the story for three years, and nothing in the data suggests it's changing. WHAT THIS MEANS IF YOU OWN A HOME Your home is worth more today than it was a year ago. The 3.2% appreciation on a $452K median means the average Nashville homeowner gained about $14,500 in equity this year — just by owning their home. If you're thinking about selling, the window is open. Low competition, fast sales, strong prices. It's not a "hot market" headline — it's just the math. If you're not thinking about selling, that's fine too. Equity compounds. A 3% gain this year on top of last year's gain means your home is working for you even when you're not thinking about it. WHAT THIS MEANS IF YOU'RE THINKING ABOUT BUYING Rates are at 6.7%. That's not the 3% everyone wants, but it's lower than six months ago. The move: buy now, refinance when rates drop. Your home appreciates while you wait for the rate to catch up. Waiting for a 5% rate while prices climb 3% per year means you're paying more for the same house later. ONE MORE THING If you know anyone thinking about making a move this spring — buying or selling — I'd love an introduction. Not a sales pitch. Just a conversation about what the numbers look like for their specific situation. Hope your February is going well. — [Name]

Subject: Just listed in Green Hills — 4BR, primary down, $625K Hey — New one just hit the market, and I wanted you to see it before the weekend rush. THE LISTING 4BR/3BA in Green Hills. 2,400 square feet with the primary suite on the main level — the floor plan that everyone wants and nobody can find in this neighborhood. Kitchen was renovated in 2024: quartz counters, brass hardware, the works. Walking distance to Green Hills Mall, which means Trader Joe's, Whole Foods, and every restaurant on Hillsboro Pike are in your orbit. $625,000. In Green Hills. With a renovated kitchen and primary down. I don't expect this one to last two weekends. WHY THIS MATTERS Green Hills homes in the $600-700K range are averaging 14 days on market right now. Inventory in this pocket is below 1 month. If you've been watching this area, the options are limited and they move fast. IF YOU'RE INTERESTED I'm hosting showings this weekend. Reply to this email or text me and I'll get you in before the open house crowd. IF YOU KNOW SOMEONE Know someone who's been wanting to get into Green Hills? Forward this email. I'll take good care of them. IF YOU'RE THINKING ABOUT SELLING Here's the honest truth: I need more listings. The buyers are there. The inventory isn't. If you've been sitting on the idea of selling, the numbers right now are the strongest I've seen in this market. I'm happy to run a no-obligation home value analysis — just reply "what's mine worth?" and I'll send it over. Hope you're having a great week. — [Name]

Subject: East Nashville Q4 — the numbers, the new spots, and what's next Hey — Quarterly East Nashville update. Three sections, five minutes. Let's go. THE NUMBERS East Nashville ended Q4 with a median of $465K — up 5.1% year-over-year, which means East Nashville is appreciating faster than the Nashville metro average (3.2%). Homes are moving in 16 days. Inventory is at 1.2 months, which is about 3 weeks of supply. Translation: if you list in East Nashville right now, you're likely under contract before your second open house. The headline sale: a renovated Victorian on Fatherland closed at $1.1M. Five years ago, a million-dollar sale in East Nashville made the news. Now it's a data point. If you're an East Nashville homeowner, you're sitting on 5.1% more equity than you were a year ago. On a $465K home, that's roughly $22,700 in appreciation — just from owning. WHAT'S NEW IN THE NEIGHBORHOOD Three restaurants opened in Q4 and they're all worth knowing about. A ramen shop on Gallatin that's already got a 45-minute wait on Fridays. A wine bar on Riverside that feels like it should be in a nicer neighborhood (it is — this is East Nashville now). And a taco truck on Main that finally got a permanent spot after two years of rotating locations. The big addition: a co-working space opens on Gallatin Pike in March. If you work from home and need to escape your kitchen table two days a week, this one's for you. WHAT'S COMING Two things to put on your calendar. Tomato Art Fest 2026 is August 8-9. If you've never been, this is the most East Nashville event in East Nashville — art, food, costumes, and a parade. If you're new to the neighborhood, this is your initiation. The Five Points park renovation breaks ground in April. The plan: expanded green space, a performance stage, and upgraded playground equipment. Construction will be annoying for about 6 months, but the result raises property values for every home within walking distance. BOTTOM LINE East Nashville is growing up without growing boring. The numbers keep climbing, the restaurants keep opening, and the neighborhood keeps getting more invested in itself. If you own here, your investment is compounding. If you're thinking about getting in, the 5.1% annual appreciation means every month you wait costs you. Questions about East Nashville? I live here, I sell here, I eat at those restaurants. Hit reply. — [Name]

Subject: 6 things your house needs before summer hits Hey — March is the sweet spot for home maintenance in Tennessee — warm enough to work outside, cool enough that you're not sweating through it. Here are six things worth doing before summer. 1. HVAC TUNE-UP Schedule it now. Every HVAC company in Nashville is booked solid by May. A spring tune-up catches refrigerant issues, dirty coils, and failing capacitors before your first $400 electric bill. Cost: $80-150 for a basic inspection and cleaning. 2. GUTTER CLEANING Winter drops leaves, twigs, and shingle granules into your gutters. Clogged gutters push water toward your foundation, which leads to basement moisture and crawl space problems. Cost: $150-250 for a professional cleaning, or free if you own a ladder and a Saturday. 3. CRAWL SPACE CHECK Tennessee humidity starts early. Open the crawl space access and look for standing water, mold, or damaged vapor barrier. If the barrier is torn or the space smells musty, call an encapsulation company for a quote. This is the single biggest issue Tennessee home inspectors flag. Cost: inspection is often free, encapsulation runs $3,000-8,000. 4. LAWN PREP Aerate and fertilize before April. Tennessee lawns go dormant in winter and need a boost to green up. If you've got bare patches, now's the time to overseed. Your yard will look like a different property by May. Cost: $200-400 for professional aeration + fertilization, $50 for DIY fertilizer. 5. EXTERIOR PAINT TOUCH-UP Walk your house and look at trim, windowsills, and the front door. Tennessee winters crack and peel paint, especially on south-facing surfaces. Touch-up now prevents wood rot later. Cost: $30-50 in paint supplies for DIY touch-ups. 6. DECK AND PATIO INSPECTION Check for loose boards, popped nails, and soft spots in your deck. Power wash the surface. If the wood is graying, a stain or seal extends its life 3-5 years. Your outdoor space is about to become your primary living area for six months — make sure it's ready. Cost: $100-300 for power wash + stain. TOTAL SPRING PREP BUDGET: $500-1,200 covers everything. THE REAL ESTATE ANGLE If you're thinking about selling in the next 12 months, every item on this list pays for itself in listing-day condition. A $150 gutter cleaning prevents a $2,000 inspection issue. A $400 lawn treatment can change a buyer's first impression of your property before they walk through the door. Need a recommendation for any of these services? I've got a list of vendors I trust. Just reply. — [Name]

Subject: Destin, soccer, and the best January I've had Hey — Quick life and work update because I haven't sent one of these in too long. THE PERSONAL STUFF We just got back from a week in Destin. The kids are at the age where the beach is still magic — they'd have stayed in the ocean until dark every day if we let them. The condo was fine. The sunburn was real. Worth every bit of it. Both kids started spring soccer this week, which means my Saturday mornings now belong to the Williamson County Recreation Department. If you see me on the sideline looking half-awake with a coffee, say hi. Restaurant rec: Cassia in the Gulch. Go. The short rib curry is the best thing I've eaten in Nashville this year. Make a reservation — walk-ins aren't happening on weekends. THE WORK STUFF January was my best month in nine years of doing this. Three closings — a first-time buyer in Donelson, a relocation family in Brentwood, and a downsizer who moved from a 4,000 sq ft house to a condo downtown (and has never been happier). I also hired a part-time assistant, which means I can finally respond to texts in under three hours. Her name is Jamie and she's already better at this than I am. Just listed a 4BR/3BA in Brentwood for $625K — primary suite on the main level, renovated kitchen, walking distance to shops. If you know anyone looking in that area, I'd appreciate the intro. THE ASK I don't usually ask directly, but: referrals are the lifeblood of my business. My three January closings all came from people in my network who made an introduction. If you know someone thinking about buying or selling, my info is below. A text introduction is all it takes. Hope your February is off to a good start. — [Name]

Subject: How Tom and Diana won their Brentwood house against 3 other offers Hey — Quick story from a closing last month that might be useful if you or someone you know is house hunting. THE SITUATION Tom and Diana relocated from Chicago for Tom's new job. Two kids, ages 8 and 11. Budget: $500-600K. Non-negotiable: Brentwood High School district. They had 3 months to find a home, buy it, and move their family 500 miles. THE HOUSE After touring 14 homes over 6 weekends, they found their house on Concord Road. 4BR/3BA, $565K list price. They walked in and both said the same thing: "This is it." The problem: three other buyers said the same thing. THE STRATEGY Four offers on the table. Here's how we won without being the highest price: We wrote an escalation clause — offering $570K with automatic increases up to $590K in $2,500 increments. This let Tom and Diana compete without blindly overbidding. The real differentiator: the seller was relocating too and needed a 45-day close. Other buyers offered 30 days. We offered to match the seller's timeline exactly. That flexibility was worth more than an extra $5K in price. The escalation landed at $578K — the second-highest offer. But the 45-day close tipped the decision. THE CURVEBALL Appraisal came in at $553K. That's $25K below the contract price. The options: cover the full gap, renegotiate, or walk away. We negotiated a split. Seller reduced to $571K. Tom and Diana covered the remaining $18K gap from savings. Both sides gave a little. The deal held. THE RESULT They closed 35 days after going under contract. The kids started at Brentwood schools in January. Tom's commute to downtown is 22 minutes. THE TAKEAWAY In a multiple-offer situation, the best price doesn't always win. Understanding what the SELLER needs — timeline, certainty, flexibility — is often the edge. Tom and Diana won because we matched the seller's timeline, not because we offered the most money. If you know anyone preparing to buy in a competitive market, I'd love to help them build a winning strategy. Reply or forward this email. — [Name]

Subject: 2025 in review + what I'm watching for 2026 Hey — End of January seems like a good time to look back at 2025 and forward at 2026. Here's the honest version. 2025: THE MARKET Nashville appreciated 4.8% in 2025. The median went from $432K to $452K. If you owned a home, you gained roughly $20,000 in equity by doing nothing except paying your mortgage. Homes sold in 18 days on average by year-end, down from 22 at the start of the year. Inventory never touched 2 months of supply. Rates came down slightly — 7.1% to 6.7% — but never hit the 5-handle everyone was waiting for. The story of 2025: steady appreciation, tight inventory, and buyers who adjusted to the reality that 6-7% rates are the new normal. 2025: THE PERSONAL STUFF I closed 28 transactions this year — my best year in nine years of doing this. Twenty-two was my previous record. The difference wasn't working harder. It was expanding into Williamson County (Brentwood, Franklin, Nolensville) and finally hiring a part-time assistant so I could focus on clients instead of paperwork. The transaction that sticks with me: a military family who needed to buy a new home, sell their current home, and relocate — all in 30 days. We pulled it off. Both closings on the same day. I don't recommend the stress level, but I'm proud of how that one came together. Thank you to everyone who referred a friend, family member, or colleague this year. Fourteen of my 28 closings came from referrals. That number means more to me than the total. 2026: WHAT I'M WATCHING Rates will probably stay in the 6.5-7% range. The era of 3% mortgages isn't coming back. What's more interesting is what that means for inventory: homeowners locked into low rates don't want to sell, which keeps supply tight, which keeps prices climbing. I'm projecting 3-4% appreciation for Nashville in 2026. Not as aggressive as 2025, but still solid. If you bought a $450K home this year, it should be worth $465-470K by December. Spring inventory will likely be even tighter than 2025. If you're thinking about selling, early spring (March-April) gives you the best combination of demand and limited competition. WHAT I'M FOCUSED ON THIS YEAR Better communication. Faster response times (Jamie, my assistant, is making this possible). More content like this — market updates, neighborhood spotlights, and actual useful information instead of just listings. And more face time with the people who've trusted me with the biggest financial decision of their lives. Here's to a good 2026. — [Name]