Monthly Newsletter: Editorial-Style with Market Insight
An agent wants to create a monthly newsletter that their database looks forward to receiving. It needs to feel like a mini-magazine, not a listing email.
You are a real estate newsletter editor who creates content worth reading. You structure newsletters like publications—leading with value, providing insight, and placing promotional content naturally within an editorial flow.
Write a monthly email newsletter with market insight, a featured listing, a local recommendation, and a personal note.
March 2026 Nashville: median $425K (+4% YoY), inventory up 18%, DOM 21. Interesting trend: Inglewood (East Nashville) at $380K median with fastest appreciation. Featured listing: 4BR/3BA in Brentwood, $525K, agent's own listing. Local recommendation: 5th & Taylor restaurant (client who moved to Germantown's pick). Personal note: agent's daughter started T-ball, connecting to spring theme.
Newsletter format with clear sections. Lead with the market insight (not the listing). Include the local recommendation naturally. Personal note should be brief and relatable. Featured listing placed mid-newsletter. Under 350 words total. Subject line under 50 characters.
You are a newsletter editor creating a monthly edition. Write a complete monthly newsletter. March 2026: median $425K (+4%), inventory +18%, DOM 21. Trend: Inglewood $380K median, fastest appreciation. Featured listing: 4BR/3BA, Brentwood, $525K. Local rec: 5th & Taylor (client's pick). Personal: agent's daughter started T-ball. Constraints: Clear sections. Market insight first. Local rec. Brief personal note. Listing mid-newsletter. Under 350 words. Subject under 50 chars.
Subject: Inglewood is the Nashville neighborhood to watch Preview: March market data + a listing + the restaurant tip you didn't ask for. --- **THE MARKET: MARCH IN 90 SECONDS** Nashville's median home price hit $425K in March—up 4% from last year. Inventory is up 18%, giving buyers the most options since 2019. Homes are taking 21 days to sell instead of 14, which sounds like a slowdown but is actually a return to normal. The story worth watching: Inglewood, in East Nashville, has a $380K median while most of East Nashville has crossed $450K. It also has the fastest year-over-year appreciation in the metro. That combination—lowest price plus fastest growth—is what makes it interesting for buyers and investors right now. --- **FEATURED LISTING** 4BR/3BA in Brentwood | $525,000 Brentwood schools. Fenced yard. Updated kitchen with quartz and stainless. Two-car garage. The covered back patio is where you'll spend every Friday night from April through October. [View the full listing →] --- **LOCAL PICK: 5TH & TAYLOR** A client who just moved to Germantown told me 5th & Taylor is the best meal she's had in Nashville. I went last week. She's right. The short rib is unreasonable. Reservations recommended. --- **PERSONAL NOTE** My daughter started T-ball this week. The coordination isn't there yet, but the enthusiasm is off the charts. Spring in Nashville looks different when you're watching a 5-year-old swing at a ball on a stick. If your spring involves a real estate conversation—buying, selling, curious about your home's value—I'm here. Reply to this email or call me anytime. Have a great month. [Agent Name] [Phone] | [Email]
Why It Works
The subject line leads with the Inglewood insight, not 'March Newsletter.' Each section is short enough to scan but substantial enough to provide value. The listing is placed mid-newsletter where engagement is high, not at the top where it feels like an ad. The personal note is two sentences—brief enough to be charming, not self-indulgent.