6 AI Social Media Posts for Real Estate

Generic AI vs. Context-Powered AI

The difference between a prompt with no context and a prompt built with a Context Card.

Before Generic AI Output

Just Listed! Beautiful 4BR/3BA home in Franklin! Open floor plan, gorgeous kitchen, and huge backyard! This one won't last! DM me for details or click the link in my bio! #JustListed #FranklinTN #RealEstate #NewListing #DreamHome

After Context Card Output

The kitchen in this Franklin listing has a La Cornue range. If you don't know what that is, this probably isn't your listing. If you do know what that is, you're already wondering about the rest of the specs. 4BR | 3.5BA | 3,800 sq ft | The Grove Link in bio for the full walkthrough.

The 'Before' shouts at everyone and connects with no one. The 'After' speaks to a specific buyer by leading with a detail that filters the audience. That targeting only happens when you define your Audience in the prompt.

Full Examples with Prompts

1

Instagram Carousel: Luxury Listing Reveal

A luxury agent wants to create an Instagram carousel post revealing a new $2M listing. Each slide needs a different angle, and the caption needs to build curiosity without giving everything away.

H - Hero

You are a luxury real estate social media strategist. You create content that builds curiosity and positions the agent as a tastemaker, not a salesperson.

O - Outcome

Write an Instagram caption for a 5-slide carousel revealing a luxury listing. Include slide content suggestions and caption with strategic hashtags.

M - Materials

5BR/4.5BA, 4,200 sq ft, Belle Meade, Nashville. $2.1M. Chef's kitchen with La Cornue range, wine cellar (500 bottles), primary suite with private terrace, pool with cabana, 1.5 acres gated. Agent name: Sarah Mitchell, Luxury Collection Realty.

E - Execute

Caption should be under 150 words. Lead with intrigue, not features. No exclamation points. Maximum 10 hashtags, all specific (no #RealEstate or #DreamHome). Include a soft CTA, not 'DM me now.'

Prompt

You are a luxury real estate social media strategist.

Write an Instagram caption for a 5-slide carousel revealing a luxury listing. Include slide suggestions and caption.

Listing details:
- 5BR/4.5BA, 4,200 sq ft, Belle Meade, Nashville
- $2.1M
- La Cornue range, wine cellar (500 bottles)
- Primary suite with private terrace
- Pool with cabana, 1.5 acres gated
- Agent: Sarah Mitchell, Luxury Collection Realty

Constraints: Under 150 words. Lead with intrigue. No exclamation points. Max 10 specific hashtags. Soft CTA.

AI Output

Slide 1: Exterior gate shot with text overlay: 'Belle Meade. 1.5 acres. Gated.' Slide 2: Kitchen detail shot focusing on the La Cornue range Slide 3: Wine cellar at golden hour lighting angle Slide 4: Pool and cabana from primary terrace POV Slide 5: Agent-branded slide with address and price Caption: Some homes you list. Some homes you curate a reveal for. Belle Meade. Five bedrooms behind a gate on an acre and a half. A kitchen built around a La Cornue range (if you know, you know). A wine cellar that holds 500 bottles because the owner stopped counting at 200. The primary suite opens to a private terrace that overlooks the pool and cabana. This is the part of the house where 4,200 square feet starts to make sense. $2.1M. Private showings by appointment. Link in bio for the full property site. #BelleMeade #NashvilleLuxury #LuxuryListing #NashvilleRealEstate #LaCornue #LuxuryKitchen #WineCellar #PoolHome #NashvilleHomes #LuxuryCollection

Why It Works

The prompt's Execute step banned exclamation points and generic hashtags, which immediately elevated the tone. The carousel slide suggestions came from specifying 'include slide content suggestions' in the Outcome—most agents forget to ask for the visual strategy alongside the caption.

1

Facebook Post: Family Home with Story Hook

An agent wants to post a new listing on Facebook where the algorithm rewards longer, engagement-driving posts. The home is a family-friendly property, and the agent wants to lead with a relatable story.

H - Hero

You are a real estate social media writer who creates Facebook posts that feel like conversations, not advertisements. Warm, relatable, slightly funny.

O - Outcome

Write a Facebook post for a family home listing that leads with a relatable parent story and transitions to the listing details.

M - Materials

4BR/2.5BA, 2,600 sq ft, Nolensville TN. $525K. Fenced backyard, finished playroom in basement, cul-de-sac lot, Nolensville Elementary school district. Open concept kitchen/living. Two-car garage. Built 2018.

E - Execute

Open with a relatable parent scenario (not the listing). Transition naturally to the home. Include property details but work them into the narrative. End with a question to drive comments. Under 200 words.

Prompt

You are a real estate social media writer who creates conversational Facebook posts.

Write a Facebook post for a family home that leads with a relatable parent story.

Listing:
- 4BR/2.5BA, 2,600 sq ft, Nolensville TN, $525K
- Fenced backyard, finished basement playroom
- Cul-de-sac, Nolensville Elementary district
- Open concept, two-car garage, built 2018

Constraints: Open with relatable parent scenario. Transition naturally. Work details into narrative. End with engagement question. Under 200 words.

AI Output

Raise your hand if you've ever said "go play outside" and then spent the next 20 minutes watching through the window because your yard isn't fenced. This Nolensville listing solves that problem on day one. Fenced backyard on a cul-de-sac (the double protection combo every parent of a 4-year-old is searching for). Finished playroom in the basement for rainy days. Four bedrooms so the kids stop sharing and you stop refereeing. 2,600 square feet. Open concept kitchen-to-living so you can cook dinner and supervise homework simultaneously. Built in 2018—new enough that nothing needs replacing, old enough that the landscaping is actually established. Nolensville Elementary district. Two-car garage. $525K. Honest question: what's the one feature you'd refuse to buy a house without? For me it's the fenced yard. Drop yours below. DM me or comment if you want the full listing details.

Why It Works

The opening line is a relatable hook that stops the scroll before the listing details appear. The prompt's Execute step specified 'end with a question to drive comments,' which turned a listing post into a conversation starter. Facebook's algorithm rewards engagement, so the question at the end serves both marketing and distribution.

1

LinkedIn Post: Investment Property Analysis

An investor-focused agent wants to share a new duplex listing on LinkedIn, where the audience is more analytical and business-minded. The post needs to lead with numbers, not emotions.

H - Hero

You are a real estate investment content creator on LinkedIn. Your tone is analytical, credible, and teaches while you sell. You never use salesy language on LinkedIn.

O - Outcome

Write a LinkedIn post presenting a duplex listing as an investment opportunity with supporting math.

M - Materials

Duplex in East Nashville. $385K. Unit A: 2BR/1BA rented at $1,450/month. Unit B: 1BR/1BA rented at $1,100/month. Total gross rent: $2,550/month ($30,600/year). Built 1968, updated 2022: new roof, electrical, plumbing. R6 zoning. 0.15 acres.

E - Execute

Lead with the gross rent number. Show basic investment math (gross yield, rent-to-price ratio). Include the 'house hack' angle for owner-occupants. Professional tone—no hype language. Under 175 words plus a brief financial summary.

Prompt

You are a real estate investment content creator on LinkedIn.

Write a LinkedIn post for a duplex listing with investment math.

Property:
- Duplex, East Nashville, $385K
- Unit A: 2BR/1BA, $1,450/month
- Unit B: 1BR/1BA, $1,100/month
- Total gross: $2,550/month ($30,600/year)
- Built 1968, updated 2022 (roof, electrical, plumbing)
- R6 zoning, 0.15 acres

Constraints: Lead with gross rent. Show investment math. Include house-hack angle. Professional tone. Under 175 words plus financial summary.

AI Output

$30,600 in annual gross rent. $385,000 purchase price. That's a 7.9% gross yield on an East Nashville duplex where both units are currently occupied—and the major systems (roof, electrical, plumbing) were all updated in 2022. The investor math: - Gross rent: $2,550/month - Estimated PITI at 25% down: ~$2,100/month - Gross cash flow: ~$450/month before maintenance reserve The house-hack math: - Live in Unit A, rent Unit B at $1,100/month - Your effective housing cost drops to ~$1,000/month - Build equity while your tenant covers the majority of your mortgage R6 zoning on the lot means future optionality if East Nashville's density story continues. Systems are updated. Tenants are in place. The rent-to-price ratio works at current market rates. I work with investors buying their first duplex and their fifteenth. If you want the full underwriting on this property, connect with me or comment below. #RealEstateInvesting #Nashville #DuplexInvesting #HouseHack #EastNashville

Why It Works

The prompt specified LinkedIn's professional audience and analytical tone, which prevented the salesy language that kills credibility on that platform. Including both investor math and house-hack math (from the Execute step) doubled the potential audience without diluting the message.

1

Instagram Reel Script: Before/After Renovation Listing

An agent listing a beautifully renovated home wants to create an Instagram Reel showing the transformation. They need a voiceover script that's punchy and works with quick visual cuts.

H - Hero

You are a social media content strategist who writes scripts for short-form video. You understand pacing, hook timing, and the 3-second rule for stopping the scroll.

O - Outcome

Write a 45-second Instagram Reel voiceover script for a renovation before/after listing reveal.

M - Materials

3BR/2BA, East Nashville. Purchased at $280K, renovated for $120K, listing at $525K. Before: original 1955 ranch, popcorn ceilings, linoleum, pink tile bathroom. After: open concept, white oak floors, quartz countertops, black steel windows, modern bathroom with walk-in shower. Agent: Marcus Williams.

E - Execute

Script should match quick visual cuts. Each line is 3-5 seconds of voiceover. Open with a hook in the first 3 seconds. Include a price reveal moment. End with a CTA. Write timing cues in brackets.

Prompt

You are a social media content strategist for short-form video.

Write a 45-second Reel voiceover script for a renovation before/after.

Property:
- 3BR/2BA, East Nashville
- Bought $280K, renovated $120K, listing $525K
- Before: 1955 ranch, popcorn ceilings, linoleum, pink tile bath
- After: open concept, white oak floors, quartz, black steel windows
- Agent: Marcus Williams

Constraints: Match quick visual cuts. 3-5 seconds per line. Hook in first 3 seconds. Price reveal moment. CTA at end. Include timing cues.

AI Output

[0-3s] "This house was $280,000 six months ago. Watch what happened." [3-7s] "Popcorn ceilings. Gone." [cut to ceiling scraping, then smooth finish] [7-11s] "Linoleum from 1955. Replaced with white oak." [cut to floor transformation] [11-15s] "The pink tile bathroom your grandmother loved. Now this." [cut to modern walk-in shower] [15-20s] "They opened up the entire main level." [wide shot of open concept] [20-25s] "Black steel windows because details matter at this level." [close-up of window frames] [25-30s] "Quartz countertops. New cabinetry. A kitchen that works." [kitchen pan shot] [30-37s] "Three beds. Two baths. East Nashville. Completely reimagined." [37-42s] "The listing price?" [pause for 2 beats] "$525,000." [42-45s] "Link in bio for the full tour. Marcus Williams, your East Nashville specialist." [Text overlay on final frame: 3BR/2BA | East Nashville | $525K | Link in Bio]

Why It Works

The prompt asked for timing cues and quick-cut pacing, which gave the agent a production-ready script instead of a paragraph they'd have to break apart. The 3-second hook rule (specified in the Hero step) ensured the script opened with the most compelling detail—the price transformation.

1

Instagram Story Series: Coming Soon Teaser

An agent wants to build anticipation for a listing before it hits MLS with a 5-frame Instagram Story series. Each frame reveals one detail, building to the full reveal.

H - Hero

You are an Instagram Story strategist for real estate. You understand the tap-through format and use progressive revelation to keep viewers engaged across multiple frames.

O - Outcome

Write a 5-frame Instagram Story series for a coming-soon listing teaser.

M - Materials

4BR/3BA, 2,800 sq ft, Green Hills, Nashville. Coming to market in 7 days. $875K. Renovated 2024, designer finishes, heated pool, 0.4 acres, walkable to Green Hills Mall and Hillsboro Village. Agent: Jennifer Park, Parks Realty.

E - Execute

Each frame should have a text overlay (under 15 words), a visual suggestion, and an engagement element (poll, question, slider). Build from vague to specific. Frame 5 is the reveal with CTA. Don't give away the address until frame 5.

Prompt

You are an Instagram Story strategist for real estate.

Write a 5-frame Instagram Story series for a coming-soon listing teaser.

Property:
- 4BR/3BA, 2,800 sq ft, Green Hills, Nashville
- Coming to market in 7 days, $875K
- Renovated 2024, designer finishes, heated pool
- 0.4 acres, walkable to Green Hills Mall
- Agent: Jennifer Park, Parks Realty

Constraints: Under 15 words per frame text. Include visual and engagement element. Build vague to specific. Address reveal on frame 5.

AI Output

FRAME 1: Text: "I have a listing coming in 7 days." Visual: Solid branded background, no property photos Engagement: Poll sticker - "Want a sneak peek?" Yes / Obviously FRAME 2: Text: "Hint #1: It has a heated pool." Visual: Close-up detail shot of pool tile or water reflection Engagement: Emoji slider - fire emoji scale FRAME 3: Text: "Hint #2: Walk to Green Hills Mall. Walk to Hillsboro Village." Visual: Map screenshot with location pin (no address) Engagement: Question sticker - "Guess the neighborhood" FRAME 4: Text: "4 beds. 3 baths. 2,800 sq ft. Renovated 2024." Visual: Single interior detail shot (door hardware or countertop close-up) Engagement: Poll sticker - "Ready for the full reveal?" Show me / SHOW ME FRAME 5: Text: "Green Hills. $875K. Coming Thursday." Visual: Hero exterior photo Engagement: "DM me 'GREEN HILLS' for first access" + link sticker to agent's contact Caption note: Save frame 5 as a highlight for discoverability after the story expires.

Why It Works

The progressive revelation structure (specified in the Execute step) turns a single listing announcement into 5 touchpoints. Each engagement element—polls, sliders, questions—boosts the Story's algorithmic reach while building anticipation. The DM keyword CTA on frame 5 creates a direct lead capture mechanism.

1

Facebook Marketplace + Groups Post: Starter Home

An agent wants to post a starter home in local Facebook groups where the audience is first-time buyers who are price-sensitive and information-hungry. The tone needs to be helpful, not salesy.

H - Hero

You are a first-time buyer advocate who posts in local Facebook groups. Your tone is helpful and transparent—like a knowledgeable friend, not a salesperson.

O - Outcome

Write a Facebook group post for a starter home that educates while it markets.

M - Materials

3BR/2BA, 1,350 sq ft, Antioch, Nashville. $299K. Built 2017, HOA $75/month (covers common area maintenance). Fenced yard, one-car garage, open concept. Near I-24 and Hickory Hollow area. Estimated mortgage payment at 6.5% with 5% down: ~$2,050/month including taxes and insurance.

E - Execute

Lead with the monthly payment estimate, not the purchase price. Include the FHA/first-time buyer angle. Be transparent about the neighborhood (Antioch's reputation vs. reality). No 'affordable luxury' or 'starter palace' language. Under 175 words.

Prompt

You are a first-time buyer advocate posting in local Facebook groups.

Write a Facebook group post for a starter home.

Property:
- 3BR/2BA, 1,350 sq ft, Antioch, Nashville, $299K
- Built 2017, HOA $75/month
- Fenced yard, one-car garage, open concept
- Near I-24, Hickory Hollow area
- Est. mortgage at 6.5%, 5% down: ~$2,050/month

Constraints: Lead with monthly payment. Include first-time buyer angle. Be transparent about Antioch. No 'affordable luxury.' Under 175 words.

AI Output

Estimated monthly payment: ~$2,050 (that's PITI + HOA at 6.5% with 5% down). If you're currently paying $1,800+ in rent for a Nashville apartment, this is the comparison worth making. 3 bedrooms, 2 baths, 1,350 square feet in Antioch. Built 2017, so the roof, HVAC, and water heater have years of life left. Fenced yard. One-car garage. Open concept main floor. HOA is $75/month and covers the common areas. Transparency on the location: Antioch gets a mixed reputation, but the Hickory Hollow corridor has seen significant investment in the last 5 years. You're 5 minutes from I-24, which makes the commute to downtown or Murfreesboro straightforward. This home qualifies for FHA financing. First-time buyer programs through THDA may offer down payment assistance—ask your lender about the Great Choice program. $299K. Not the cheapest home in Nashville, but one of the newest at this price with a fenced yard. Comment or DM if you want the address and showing details. Happy to answer questions about the buying process too.

Why It Works

Leading with the monthly payment (as the Execute step required) speaks directly to renters comparing costs. The transparency about Antioch builds trust—the prompt explicitly asked the agent to address the neighborhood honestly, which prevents the credibility gap that overselling creates.

Pro Tips

1

Build platform-specific Context Cards. Your Instagram voice, Facebook voice, and LinkedIn voice should be different. Load the right card before generating content for each platform.

1

Use the 5 Essentials' Channel component to remind AI which platform you're writing for. Instagram rewards visual language and brevity. Facebook rewards conversation starters. LinkedIn rewards insight.

1

Apply the OODA Loop to every social post before publishing: Observe the AI output, Orient it against your brand standards, Decide if it sounds like you, Act by editing or posting.

1

Include hashtag constraints in every social media prompt. 'Maximum 10 hashtags, all location or niche-specific' produces better results than letting AI generate 30 generic tags.

1

Always specify a CTA type in your prompt. 'Soft CTA' and 'direct CTA' produce very different results.

Learn the Frameworks

HOME Framework 5 Essentials Context Cards

Frequently Asked Questions

How many social media posts should I create per listing?

Create at least 4: a coming-soon teaser, the main listing announcement, a feature highlight, and a price reduction or open house post if needed. Use the HOME Framework for each, changing the Audience and Channel to match the platform and timing.

Should I use different AI prompts for Instagram vs. Facebook vs. LinkedIn?

Yes. Each platform has different audience expectations, character limits, and engagement mechanics. Your Context Card should include platform-specific voice notes. Instagram rewards visual storytelling and brevity. Facebook rewards relatable narratives. LinkedIn rewards analytical insights.

How do I prevent my AI social posts from sounding like every other agent?

Two steps: First, load a Context Card with your personal voice, signature phrases, and 'Do Not Say' list. Second, add specific constraints in the Execute step—ban exclamation points, ban generic hashtags, ban phrases like 'won't last long.' Constraints force originality.

Can AI write social media posts that comply with Fair Housing?

AI will comply with whatever rules you set. Include Fair Housing guidelines in your Context Card: no references to demographics, family status, religion, or disability. No 'walking distance' (disability discrimination concern). No 'family-friendly' (familial status). Set the rules, and AI follows them.

6 AI Social Media Post Examples for Real Estate Listings

Generic AI vs. Context-Powered AI

Full Examples with Prompts

Instagram Carousel: Luxury Listing Reveal

Facebook Post: Family Home with Story Hook

LinkedIn Post: Investment Property Analysis

Instagram Reel Script: Before/After Renovation Listing

Instagram Story Series: Coming Soon Teaser

Facebook Marketplace + Groups Post: Starter Home

Pro Tips

Frequently Asked Questions

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