Listing Marketing

5 AI Just Listed Email Examples for Real Estate Agents

RW
Ryan Wanner

AI Systems Instructor • Real Estate Technologist

Quick Answer: These 5 AI just-listed email examples generate announcement emails with compelling subject lines, property highlights, and CTAs that drive showing requests—using the HOME Framework to avoid generic listing blasts.

The average real estate email gets a 15-20% open rate. Generic 'Just Listed!' blasts with MLS photos and a paragraph of features sit at the bottom of that range. These 5 examples show how to use the HOME Framework to create just-listed emails that open, get read, and generate showing requests—by writing to a specific buyer persona instead of blasting your entire database.

Generic AI vs. Context-Powered AI

The difference between a prompt with no context and a prompt built with a Context Card.

Before Generic AI Output

Subject: Just Listed! Beautiful Home in Franklin! Hi there, I'm excited to share my newest listing with you! This stunning 4-bedroom, 3-bathroom home in Franklin features an open floor plan, gorgeous kitchen, and spacious backyard. Priced at $525,000, this home won't last long! Click here to see more photos. Contact me to schedule a showing! Best regards, Agent Name

After Context Card Output

Subject: Franklin listing with a pool—$525K, Williamson County Schools If you're looking in Franklin under $550K with a pool, this is the one. 4BR/3BA on a cul-de-sac in Fieldstone Farms. The pool was resurfaced in 2024, the HVAC is two years old, and Williamson County Schools are the district. The kitchen was updated last year—quartz countertops, new appliances, the works. I have three showings already booked for Saturday. If you want in before the open house, reply to this email and I'll get you a time slot this week. Here's the full listing with all 32 photos: [link]

The 'Before' announces to everyone. The 'After' speaks to a specific buyer (searching Franklin, under $550K, wants a pool). That targeting is possible because the agent defined the Audience in their prompt using the 5 Essentials.

Full Examples with Prompts

1

Segmented Email: Luxury Buyer List

A luxury agent wants to send a just-listed email to their curated list of qualified buyers in the $1M+ range. The email needs to feel exclusive, not mass-marketed.

H - Hero

You are a luxury real estate email copywriter. You write emails that feel like personal notes from a trusted advisor, not marketing blasts. Exclusive but not pretentious.

O - Outcome

Write a just-listed email for a luxury property, targeted to a curated buyer list. Include subject line, preview text, and body.

M - Materials

5BR/4.5BA, 5,200 sq ft, $2.8M, Forest Hills, Nashville. Architect-designed, built 2019. 2 acres wooded, pool, outdoor kitchen. Primary wing with dual closets. Chef's kitchen with Thermador. Home theater. 3-car garage. Agent: Victoria Lane, Compass.

E - Execute

Subject line under 50 characters, no exclamation points. Preview text under 90 characters. Body under 200 words. Tone: private, not promotional. Include one detail that signals the email is going to a select group, not the full database. End with a specific next step, not 'contact me.'

Prompt
You are a luxury real estate email copywriter.

Write a just-listed email for a luxury property to a curated buyer list.

Property: 5BR/4.5BA, 5,200 sq ft, $2.8M, Forest Hills, Nashville. Architect-designed, 2019. 2 acres, pool, outdoor kitchen, home theater, 3-car garage. Agent: Victoria Lane, Compass.

Constraints: Subject under 50 chars, no exclamation. Preview under 90 chars. Body under 200 words. Private tone. Signal exclusivity. Specific next step.
AI Output
Subject: Forest Hills—before it hits the MLS Preview text: Architect-designed on 2 acres. Sharing with a small group first. Body: I'm sharing this before it goes to market because it matches what several of you have described to me. Forest Hills. 5,200 square feet on 2 wooded acres. Architect-designed and built in 2019—so the design is intentional and the systems are current. Five bedrooms, four and a half baths, a primary wing with dual closets, and a chef's kitchen running Thermador. The outdoor space is the differentiator: pool, full outdoor kitchen, and the kind of tree coverage that makes 2 acres feel like 10. Home theater on the lower level. Three-car garage. $2.8M. I'm scheduling private showings this week for clients who have been looking in Forest Hills and Oak Hill. If you'd like to see it before the MLS listing goes live, reply to this email with two time windows that work for you and I'll confirm within the hour. Victoria Lane Compass [phone] | [email]

Why It Works

The subject line ('before it hits the MLS') and the opening line ('sharing this before it goes to market') create genuine exclusivity—not manufactured urgency. The CTA asks for 'two time windows,' which is specific enough to prompt action but flexible enough to feel accommodating.

1

Database Email: Neighborhood-Targeted

An agent wants to send a just-listed email to contacts who have previously expressed interest in a specific neighborhood. The email needs to reference the recipient's interest to feel personalized.

H - Hero

You are a real estate email writer who creates personalized, context-aware emails. You reference the recipient's past interest to create relevance, not generic one-size-fits-all blasts.

O - Outcome

Write a just-listed email targeted to contacts who have previously searched in or asked about the 12 South neighborhood in Nashville.

M - Materials

3BR/2.5BA, 1,800 sq ft, $680K, 12 South, Nashville. Renovated 2023, original 1948 cottage. Walk to 12 South shops and restaurants. Open concept, white oak floors, marble bathroom. Detached garage with potential studio space. No HOA. 0.2 acres.

E - Execute

Open by referencing the recipient's interest in 12 South. Under 175 words. Include one hyperlocal detail that proves neighborhood expertise. End with a time-sensitive showing offer.

Prompt
You are a real estate email writer who creates personalized, neighborhood-targeted emails.

Write a just-listed email for contacts interested in the 12 South neighborhood.

Property: 3BR/2.5BA, 1,800 sq ft, $680K, 12 South, Nashville. Renovated 2023, original 1948. Walk to shops. White oak, marble bath. Detached garage/studio. No HOA. 0.2 acres.

Constraints: Open with reference to recipient's 12 South interest. Under 175 words. One hyperlocal detail. Time-sensitive CTA.
AI Output
Subject: 12 South listing under $700K—the price point you asked about Preview text: Renovated 1948 cottage, walk to everything, no HOA. Body: You mentioned you're watching 12 South, so I wanted you to see this before the weekend traffic hits. A 1948 cottage renovated in 2023—white oak floors, marble bathroom, and the open layout that the original floor plan never had. 1,800 square feet, three bedrooms, and a detached garage that the current owner uses as a photography studio (separate electrical, insulated, heated). You're a 4-minute walk to Frothy Monkey, 6 minutes to Edley's, and on the Sevier Park side of 12 South—which means you get the walkability without the Airbnb foot traffic on the Granny White end. $680K. No HOA. 0.2 acres. I'm booking showings through Wednesday before the first open house Saturday. Want a slot? Reply with your preferred day and I'll hold a 30-minute window. [Agent Name] [Contact Info]

Why It Works

The opening line references the recipient's stated interest, making a mass email feel personal. The hyperlocal detail about the Sevier Park side vs. Granny White end demonstrates genuine neighborhood knowledge—something only a 12 South specialist would know. The Execute step's requirement for hyperlocal detail forced the AI to go deeper than generic location descriptions.

1

Sphere of Influence Email: Asking for Referrals

An agent wants to send a just-listed email to their sphere of influence—past clients, friends, family—with the dual purpose of marketing the listing and asking if they know someone who might be interested.

H - Hero

You are a relationship-focused real estate email writer. You write to friends, not leads. Your tone is warm, genuine, and never pressuring.

O - Outcome

Write a just-listed email to a sphere of influence list that markets the listing and asks for referrals.

M - Materials

4BR/2.5BA, 2,400 sq ft, $495K, Spring Hill, TN. Maury County Schools. Built 2021. Open concept, covered back porch, fenced yard, community pool. 30 min to Franklin, 40 min to Nashville. Agent: Mike Torres.

E - Execute

Open with a personal, non-salesy tone. Mention the listing casually, not as the primary topic. Transition to the referral ask naturally. Keep it under 150 words. No 'do you know anyone looking to buy?' phrasing—be more creative.

Prompt
You are a relationship-focused real estate email writer.

Write a just-listed email to sphere of influence that markets the listing and asks for referrals.

Property: 4BR/2.5BA, 2,400 sq ft, $495K, Spring Hill, TN. Maury County Schools. Built 2021. Covered porch, fenced yard, community pool. 30 min to Franklin.

Agent: Mike Torres.

Constraints: Personal, non-salesy opening. Mention listing casually. Natural referral transition. Under 150 words. Creative referral ask.
AI Output
Subject: Quick update from my side of things Preview text: New listing in Spring Hill + a small favor to ask. Body: Hope your week is going well. I just listed a place in Spring Hill that I'm excited about—4 bedrooms, built in 2021, fenced yard, community pool, and it's priced at $495K. It's the kind of home that a young family moving out of Nashville would love. Maury County Schools, 30 minutes to Franklin, and the covered back porch is the reason you'd stop going to restaurants on Friday nights. Here's the listing: [link] Small favor: if someone in your world has mentioned moving south of Nashville—new baby, remote work, tired of the rent increases—would you mind forwarding this email to them? Sometimes the best buyer connections come from a friend sending a link, not from a Zillow search. Appreciate you, as always. Mike Torres [phone] | [email]

Why It Works

The subject line reads like a personal email, not a marketing blast. The referral ask is specific ('someone who has mentioned moving south of Nashville') rather than generic ('do you know anyone looking to buy?'). The Execute step's constraint against generic referral language forced the AI to create a natural, story-driven ask.

1

Open House Invitation Email: RSVP-Driven

An agent wants to send a just-listed email that doubles as an open house invitation, driving RSVPs to gauge interest and plan accordingly.

H - Hero

You are a real estate event email writer. You make open houses feel like events worth attending, not generic weekend stops. Engaging and organized.

O - Outcome

Write a just-listed email that announces the listing and invites recipients to a branded open house event.

M - Materials

3BR/2BA, 1,600 sq ft, $375K, Donelson, Nashville. Mid-century modern, built 1958, updated kitchen and baths. Near Nashville Airport, 10 min to downtown. Open house: Saturday 1-3 PM. Coffee from Steadfast Coffee provided. Agent: Priya Patel, Village Real Estate.

E - Execute

Lead with the open house as an event, not just a showing. Mention the coffee detail—it differentiates. Include RSVP mechanism. Keep listing details to 3-4 lines. Under 150 words. Create a reason to come even if not actively buying.

Prompt
You are a real estate event email writer.

Write a just-listed + open house invitation email.

Property: 3BR/2BA, 1,600 sq ft, $375K, Donelson, Nashville. Mid-century modern, 1958, updated. Near airport, 10 min downtown. Open house: Saturday 1-3 PM. Steadfast Coffee provided.

Agent: Priya Patel, Village Real Estate.

Constraints: Lead with event framing. Mention coffee. Include RSVP. Listing details in 3-4 lines. Under 150 words. Give reason to attend even if not buying.
AI Output
Subject: Saturday open house in Donelson—Steadfast Coffee on us Preview text: Mid-century modern, $375K, and free coffee worth showing up for. Body: This Saturday, 1-3 PM. A 1958 mid-century modern in Donelson that just hit the market. Steadfast Coffee will be there, because good houses deserve better than a grocery store coffee box. The listing: 3BR/2BA, 1,600 sq ft, updated kitchen and baths. Original mid-century bones with modern systems. 10 minutes to downtown Nashville. $375K. Worth attending if: - You're actively looking in the Donelson area - You're curious about mid-century homes and want to see one in person - You have a friend or family member who should be looking in this price range - You just want good coffee and a Saturday plan RSVP by replying to this email so I can plan the coffee order (and save you a parking spot). Priya Patel Village Real Estate [phone] | [email] [Address and Google Maps link]

Why It Works

The 'Worth attending if' list (inspired by the Execute step's 'reason to come even if not buying') expands the audience beyond active buyers. The Steadfast Coffee detail transforms a standard open house into a branded event. The RSVP tied to 'planning the coffee order' gives a casual, low-pressure reason to respond.

1

Investor-Focused Email: Numbers-First Approach

An agent specializing in investment properties wants to send a just-listed email to their investor database. The email needs to lead with financial metrics, not emotional selling points.

H - Hero

You are an investment real estate email writer. You communicate in numbers first, narrative second. Your investor readers scan for returns, not kitchen descriptions.

O - Outcome

Write a just-listed email for an investment property targeting active real estate investors.

M - Materials

Triplex, East Nashville. $525K. Unit A: 2BR/1BA, $1,400/month. Unit B: 1BR/1BA, $1,050/month. Unit C: 1BR/1BA, $1,050/month. Total gross: $3,500/month ($42K/year). Built 1960, updated 2021 (roof, HVAC, plumbing). All units occupied, month-to-month leases. R6 zoning. Agent: Derek Chen.

E - Execute

Open with the gross rent number—it's the first thing investors read. Include basic yield math. Mention the month-to-month leases as both a risk and an opportunity. Under 175 words. End with a specific financial document offer, not just 'contact me.'

Prompt
You are an investment real estate email writer.

Write a just-listed email for a triplex targeting investors.

Property: Triplex, East Nashville, $525K. Unit A: 2BR/1BA $1,400/mo. Units B+C: 1BR/1BA $1,050/mo each. Gross: $3,500/mo ($42K/yr). Built 1960, updated 2021. All occupied, month-to-month. R6 zoning.

Agent: Derek Chen.

Constraints: Open with gross rent. Include yield math. Address month-to-month leases. Under 175 words. End with financial document offer.
AI Output
Subject: East Nashville triplex—$42K gross, all three units occupied Preview text: 8% gross yield at ask. Updated systems. Month-to-month flexibility. Body: $3,500 per month in gross rent. Three units, all occupied. East Nashville. The math at asking price: - Purchase: $525,000 - Annual gross rent: $42,000 - Gross yield: 8.0% - Estimated NOI (60% rule): ~$25,200 - Cap rate estimate: ~4.8% The property: built 1960, but the roof, HVAC, and plumbing were all updated in 2021. No deferred maintenance surprises in year one. All three leases are month-to-month. That's a risk if you want guaranteed occupancy and an opportunity if you want to bring units to market rate or reposition the property. East Nashville rents have room to move upward on lease renewal. R6 zoning on the lot. Worth evaluating the long-term play alongside the cash flow. I have the rent rolls, utility split details, and maintenance history ready. Reply with your email and I'll send the full underwriting package within the hour. Derek Chen [phone] | [email]

Why It Works

Leading with gross rent (as the Execute step required) speaks the investor's language from the first line. The month-to-month lease analysis shows both sides—risk and opportunity—which builds credibility with experienced investors. Offering a specific document ('full underwriting package') as the CTA gives investors a reason to respond immediately.

Pro Tips

1

Use the 5 Essentials' Audience component to segment your email list before writing. A just-listed email to luxury buyers should read completely differently than one to first-time buyers or investors.

1

Load a Context Card with your email voice, past subject lines that performed well, and your signature sign-off style. Consistency across emails builds recognition.

1

Apply the OODA Loop to your email metrics: Observe your open rates, Orient them against industry benchmarks (15-20% for real estate), Decide what to test next, Act by adjusting subject lines or send times.

1

Always include a specific CTA in the Execute step. 'Reply with two available time slots' outperforms 'contact me to schedule a showing' because it reduces the decision load for the recipient.

1

Write subject lines under 50 characters. Most email opens happen on mobile, where long subject lines get truncated.

Frequently Asked Questions

How do I prevent just-listed emails from going to spam?
Three factors: avoid spam trigger words in subject lines (FREE, ACT NOW, LIMITED TIME), send from a verified domain (not a free Gmail), and keep your list clean by removing bounced addresses. AI can help you write better subject lines, but deliverability is a technical issue you solve with your email platform.
Should I send different just-listed emails to different segments?
Absolutely. This is where the 5 Essentials framework shines. Write one version for active buyers in that neighborhood (lead with showing availability), one for your sphere of influence (lead with the referral ask), and one for investors if applicable (lead with the numbers). Same listing, three different emails, three different Audiences.
What subject line length works best for real estate emails?
Under 50 characters, or 6-8 words. Most email opens happen on mobile, where subject lines are truncated at 35-40 characters. Include the neighborhood and price point—those are the two pieces of information that determine whether someone opens a listing email.

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