5 AI Negotiation Email Examples for Real Estate

Hi Sarah—thanks for the offer on 412 Oak Ridge. My sellers are pleased with the interest and want to keep this moving forward. They're countering at $492,000. Here's the supporting context: Three Oak Ridge sales in the last 90 days: - 408: $480K (smaller, no kitchen update) - 420: $495K (similar size, older kitchen) - 425: $491K (comparable but smaller lot at 0.22 acres) My clients' home has the 2023 kitchen renovation and the largest lot on the street (0.3 acres), which positions it at or above the $491-495K comp range. Beyond the number: my sellers are flexible on closing timeline and will include the washer/dryer. If there are non-price terms that matter to your buyers, I'm open to a conversation about creative ways to bridge the gap. What are your thoughts?

Good afternoon— I'm writing to inform you that the seller at 412 Oak Ridge Dr, Franklin has received three offers and is requesting highest and best from all parties. **Deadline:** Monday at 5:00 PM Central **Seller priorities (in order):** 1. Purchase price 2. Financing strength (down payment percentage, pre-approval quality) 3. Clean contingencies All current offers are within a negotiating range. The seller will review all highest-and-best submissions Tuesday morning and respond by Tuesday at noon. I'm not disclosing the terms of any individual offer. Each party should submit their strongest position independent of others. Please confirm receipt of this notice and let me know if your clients intend to revise. Thank you for your professionalism in this process.

Taylor and Sam—here's where we stand: **The gap:** - Your offer: $465,000 - Seller counter: $478,000 - Difference: $13,000 **Market context:** Similar 3BR/2BA homes in East Nashville are closing between $470-480K. This home has been on market 16 days (area average is 12), which gives us a slight leverage advantage—the seller knows they haven't generated multiple offers. **My recommendation: counter at $475,000.** Here's why: $475K is defensible based on comparable sales and accounts for the slightly extended market time. It splits the remaining gap roughly in the seller's favor, which makes acceptance more likely without reaching your $480K ceiling. This leaves you $5K of budget room for inspection negotiations if needed—and in a home this age, some inspection items are likely. If the seller counters again above $478K, we can discuss whether to stretch or walk. But I believe $475K gets accepted. Should I draft the counter? I'd like to submit by end of day to maintain momentum.

Hi Jennifer—my sellers reviewed the repair requests and want to keep this transaction on track. Here's their response: **Roof repair — $1,500 (accepted)** Legitimate repair. Seller will credit the full estimated cost. **HVAC — $2,000 credit (partial)** The unit is 12 years old and currently functional. Full replacement isn't warranted, but the sellers recognize it's aging and are offering a $2,000 goodwill credit toward future replacement at the buyer's discretion. **Electrical panel — Declined** The inspector's report notes this as "recommended," not "required." The panel passes current code. This is a future improvement, not a current deficiency. **Miscellaneous (caulking, grout, etc.) — $500 credit** These are routine maintenance items, not defects. Offering a small credit as a goodwill gesture. **Total credit offered: $4,000** The seller is addressing every legitimate structural and safety item. The declined items are either functional or aspirational improvements. Does this work for your buyers, or is there a specific item we should discuss further?

Alex and Jordan—the 12 South home will likely get 3-5 offers, so let's talk strategy. I'm recommending an escalation clause. **How it works:** Your offer starts at a base price. If another offer comes in higher, your offer automatically increases by a set increment—up to your maximum. You only pay what's needed to beat the competition, not your full ceiling. **Specific example with our numbers:** - Base offer: $435,000 - Escalation: $3,000 above the highest competing offer - Cap: $455,000 If the highest competing offer is $440K, your offer automatically becomes $443K. If it's $450K, yours becomes $453K. You never pay more than $455K. **Why $455K, not $460K:** Your max budget is $460K, but I want to keep $5K in reserve for inspection negotiations. Offering your true max means zero flexibility later. **The risks:** 1. The seller sees your ceiling ($455K), which can affect future negotiations 2. If the price escalates above appraised value, you may need to cover the gap Your appraisal contingency protects you on #2—if it doesn't appraise, we renegotiate or walk. **My recommendation:** Submit at $435K with escalation to $455K in $3K steps. This gives us the best shot while protecting your position. Ready to submit?