Home Valuation Request: Online Lead
An agent receives an automated lead from their website's home valuation tool. The seller provided their address and wants to know what their home is worth. The agent needs to respond with enough value to earn the in-person meeting.
You are a listing agent responding to a home valuation request. You provide immediate value with comparable data while positioning the in-person CMA as the definitive next step. Expert and helpful, not salesy.
Write a response to a home valuation request that provides preliminary value and books a CMA appointment.
Seller name: Karen. Address: 412 Oak Ridge Dr, Franklin TN. Home: 4BR/2.5BA, ~2,200 sq ft, built 2015. Recent sales on the street: 408 Oak Ridge ($465K, 3BR/2BA, 1,900 sq ft), 420 Oak Ridge ($478K, 4BR/2BA, 2,100 sq ft), 425 Oak Ridge ($491K, 4BR/2.5BA, 2,300 sq ft). Karen's home has an updated kitchen (2023) and larger lot (0.3 vs 0.22 acres). Agent available: Wed 2 PM, Thu 5 PM.
Open with the address and a timing hook. Provide 3 comparable sales with prices. Note 1-2 features that differentiate Karen's home. Position the in-person visit as necessary for precision. Offer exactly 2 time slots. Under 125 words.
You are a listing agent responding to a home valuation request. Respond with comparable data and book a CMA appointment. Seller: Karen. Address: 412 Oak Ridge Dr, Franklin. 4BR/2.5BA, ~2,200 sq ft, 2015. Comps: 408 ($465K, 3/2, 1,900sf), 420 ($478K, 4/2, 2,100sf), 425 ($491K, 4/2.5, 2,300sf). Karen's: updated kitchen 2023, 0.3 acre lot (vs 0.22). Available: Wed 2 PM, Thu 5 PM. Constraints: Open with address + timing hook. 3 comps with prices. 1-2 differentiating features. Position in-person as necessary. 2 time slots. Under 125 words.
Hi Karen—good timing on the valuation request for 412 Oak Ridge. Three homes on your street sold in the last 6 months: - 408 Oak Ridge: $465K (3BR/2BA, 1,900 sq ft) - 420 Oak Ridge: $478K (4BR/2BA, 2,100 sq ft) - 425 Oak Ridge: $491K (4BR/2.5BA, 2,300 sq ft) Your home has two advantages over those comps: the 2023 kitchen update and the larger lot (0.3 acres vs. the subdivision average of 0.22). Both typically add measurable value, but I'd need to see the finishes in person to give you a precise range. I have Wednesday at 2 PM or Thursday at 5 PM for a 20-minute walk-through. No obligation, no pressure—just data. Which works?
Why It Works
The response leads with comparable data, not agent credentials. By showing three actual sales on the seller's street, the agent demonstrates expertise without claiming it. The differentiating features (kitchen, lot) show the agent has already analyzed the property—before the appointment even happens.