Listing Marketing

5 AI Virtual Tour Script Examples for Real Estate

RW
Ryan Wanner

AI Systems Instructor • Real Estate Technologist

Quick Answer: These 5 AI virtual tour script examples generate voiceover narration for Matterport tours, video walkthroughs, and YouTube property tours. Each includes timing cues, room-by-room flow, and hooks that keep viewers watching.

A virtual tour without narration is a slideshow. A virtual tour with generic narration is worse—it actively bores the viewer. These 5 examples show how to use the HOME Framework to create tour scripts that guide buyers through a property the way a great agent would in person: with context, personality, and strategic emphasis on what matters.

Generic AI vs. Context-Powered AI

The difference between a prompt with no context and a prompt built with a Context Card.

Before Generic AI Output

Welcome to this beautiful home! As you enter the foyer, you'll notice the stunning hardwood floors. Moving into the living room, you'll see the gorgeous fireplace. The kitchen features granite countertops and stainless steel appliances. Let's head upstairs to see the spacious bedrooms!

After Context Card Output

You're walking into 2,400 square feet that was designed for one thing: keeping the family together without being on top of each other. The foyer opens straight to the living room—no hallway eating up square footage. That fireplace is original 1940s stonework. The rest of the house caught up in the 2023 renovation, but they were smart enough to leave that alone.

The 'Before' narrates what you can already see. The 'After' tells you what you can't see—the design intent, the history, the why. Tour scripts need to add information, not describe the obvious.

Full Examples with Prompts

1

Matterport Tour Script: Family Home in Brentwood

An agent has a Matterport 3D tour and wants a voiceover script that follows the standard Matterport room-by-room flow. The narration needs to add value beyond what the viewer can see in the 3D scan.

H - Hero

You are a virtual tour narration writer for real estate. You add context and story to what viewers can already see. Your tone is conversational and informative—like a knowledgeable friend walking them through, not a commercial voiceover.

O - Outcome

Write a room-by-room voiceover script for a Matterport 3D tour of a family home. Each room segment should be 15-25 seconds of narration.

M - Materials

4BR/3BA, 2,400 sq ft, built 1940, renovated 2023, Brentwood TN. Rooms in order: front entry, living room (original stone fireplace), kitchen (2023 renovation: quartz, Wolf range, open to living), dining room (original built-in china cabinet), primary bedroom (main level, ensuite), bedroom 2 (upstairs, 14x12), bedroom 3 (upstairs, 12x11), bonus room (upstairs, could be 4th bedroom), backyard (fenced, 0.3 acres, mature trees).

E - Execute

Each room: 2-3 sentences max. Add one detail the viewer can't see (age, material, history, function). Don't describe what's visually obvious. Include transition phrases between rooms. Total script should be under 3 minutes of narration.

Prompt
You are a virtual tour narration writer for real estate.

Write a room-by-room Matterport voiceover script. Each segment: 15-25 seconds.

Property: 4BR/3BA, 2,400 sq ft, built 1940, renovated 2023, Brentwood TN.

Room order: entry, living room (original stone fireplace), kitchen (2023 reno: quartz, Wolf, open to living), dining (original built-in china cabinet), primary bedroom (main level, ensuite), bedroom 2 (14x12), bedroom 3 (12x11), bonus room (potential 4th BR), backyard (fenced, 0.3 acres, mature trees).

Constraints: 2-3 sentences per room. Add one invisible detail per room. Don't describe the obvious. Include transitions. Under 3 minutes total.
AI Output
ENTRY (15 sec): "Built in 1940, renovated in 2023—and you'll spend the next few minutes seeing how well those two timelines blend. The hardwoods you're standing on are original. Eighty-three years of wear gave them a patina that new floors can't replicate." LIVING ROOM (20 sec): "That stone fireplace is the one thing the renovation didn't touch—because it didn't need it. It's original 1940s stonework, and the mason who built it used local Tennessee limestone. The rest of the room was opened up to connect to the kitchen, which is where we're heading." KITCHEN (25 sec): "This is the 2023 renovation in full form. Quartz countertops, a Wolf range, and an open layout that puts the cook in the middle of everything. Before the renovation, this was a closed-off galley kitchen. They removed a non-load-bearing wall and gained about 40% more functional space without adding a single square foot." DINING ROOM (15 sec): "The built-in china cabinet on the far wall is original to the house. The renovation team preserved it while updating everything around it. It's the kind of detail that gives a renovated home authenticity." PRIMARY BEDROOM (20 sec): "Primary bedroom on the main level—which in a 1940s home is unusual and valuable. The ensuite bathroom was added during the renovation; the original house had all bathrooms upstairs. Having the primary down here changes how this home functions for daily life." BEDROOM 2 (15 sec): "Fourteen by twelve upstairs. That's a legitimate room, not a converted closet. The window faces east, so it gets morning light—worth knowing if this becomes the kid's room." BEDROOM 3 (15 sec): "Twelve by eleven with a closet system already installed. Smaller than bedroom 2 but functional as a guest room or home office. Shares the upstairs hall bathroom." BONUS ROOM (15 sec): "Listed as a bonus room, but it has a closet and could legally count as a fourth bedroom. Most buyers use this as a playroom, office, or media room. Flexibility is the selling point here." BACKYARD (20 sec): "A third of an acre, fully fenced, with mature trees that are 30-plus years into their growth. That tree canopy is the reason the backyard stays usable in July. Flat lot, which in Brentwood is not something you can take for granted." OUTRO (10 sec): "2,400 square feet. 1940 character. 2023 systems. That's the combination that makes this one worth seeing in person. Contact me for a private showing."

Why It Works

Every room segment adds one detail the viewer cannot see in the Matterport scan—the age of the stone, the removed wall, the original china cabinet. The Execute step's constraint to 'not describe the obvious' forced the AI to add value instead of narrating what's already visible.

1

YouTube Walkthrough Script: Luxury Property

A luxury agent creates YouTube walkthrough videos for every listing. They need a script that works with their on-camera hosting style—casual but knowledgeable—and includes strategic pauses for B-roll footage.

H - Hero

You are a luxury real estate video scriptwriter. You write for agents who host on camera in a conversational, authoritative style. You understand pacing, B-roll breaks, and the YouTube audience's attention span.

O - Outcome

Write a 4-minute YouTube walkthrough script for a luxury listing with B-roll cues and on-camera talking points.

M - Materials

5BR/5BA, 6,000 sq ft, $3.2M, Forest Hills, Nashville. Architect: Manuel Zeitlin. Floor-to-ceiling windows, cantilevered deck overlooking ravine. Primary wing with separate entry. Chef's kitchen: Gaggenau, walnut island, brass fixtures. Wine room (200 bottles). Home theater. Pool and outdoor kitchen. 1.2 acres, private.

E - Execute

Open with a hook in the first 10 seconds. Include B-roll cues in brackets. Alternate between on-camera talking points and voiceover-with-B-roll segments. Mention the architect by name. End with a subscriber CTA and listing contact info. Casual but credible tone.

Prompt
You are a luxury real estate video scriptwriter.

Write a 4-minute YouTube walkthrough script with B-roll cues.

Property: 5BR/5BA, 6,000 sq ft, $3.2M, Forest Hills, Nashville.
Architect: Manuel Zeitlin.
Features: Floor-to-ceiling windows, cantilevered deck, primary wing with separate entry, Gaggenau kitchen, walnut island, wine room, home theater, pool, outdoor kitchen, 1.2 acres.

Constraints: Hook in first 10 seconds. B-roll cues in brackets. Alternate on-camera and voiceover. Name the architect. End with subscriber CTA. Casual but credible.
AI Output
ON CAMERA - EXTERIOR (0:00-0:10): "$3.2 million in Forest Hills. Designed by Manuel Zeitlin. And I'm going to show you why the architect matters more than the address. Let's go inside." [B-ROLL: Drone approach shot of property through trees, 5 sec] ON CAMERA - ENTRY (0:15-0:40): "So Manuel Zeitlin is one of Nashville's most recognized architects—known for designing homes that work with the landscape instead of bulldozing it. And you feel that immediately walking in. These floor-to-ceiling windows aren't just for the view. They're positioned so the house borrows light from the ravine below. You're getting natural light from angles a standard build would wall off." [B-ROLL: Slow pan across windows with natural light, 8 sec] VOICEOVER WITH B-ROLL - LIVING SPACES (0:48-1:20): "Six thousand square feet, but it doesn't feel like six thousand square feet—and that's intentional." [B-ROLL: Wide shots of open living areas] "Zeitlin uses sight lines instead of square footage to create scale. You can see from the entry through the living room to the deck to the ravine. That's four layers of depth in a single view." [B-ROLL: POV shot walking through the sight line] ON CAMERA - KITCHEN (1:20-1:55): "The kitchen. Gaggenau appliances, walnut island—and this is where I want to point something out. See these brass fixtures? They're unlacquered, which means they'll patina over time. That's a design choice, not a cost cut. The builder and the architect chose materials that age intentionally." [B-ROLL: Close-up of brass fixtures and walnut grain, 6 sec] "The island seats six comfortably. This is the room where every party ends up, and it's sized for that." VOICEOVER WITH B-ROLL - WINE ROOM + THEATER (1:55-2:25): [B-ROLL: Wine room reveal shot] "Two hundred bottles in a climate-controlled wine room. Not a wine closet, not a wine fridge—a room." [B-ROLL: Theater room with seating] "The home theater seats eight with acoustic treatment on the walls. This isn't a projector in a basement. It's an engineered viewing room." ON CAMERA - PRIMARY WING (2:25-3:00): "The primary wing has its own entrance. I want you to think about what that means day-to-day. You come home late from dinner, you walk into your wing, you don't walk through the kids' hallway. Five bedrooms, five full baths—and the primary operates independently from the rest of the house." [B-ROLL: Primary suite, bathroom, closet sequence, 8 sec] ON CAMERA - CANTILEVERED DECK (3:00-3:25): "This is the shot. The deck cantilevers out over the ravine—you're essentially floating above the tree canopy. This is Zeitlin's signature move: putting you in conversation with the landscape." [B-ROLL: Deck wide shot, then sunset angle, 8 sec] ON CAMERA - POOL + OUTDOOR KITCHEN (3:25-3:45): "Pool. Outdoor kitchen. 1.2 acres that feel like 5 because of how the property drops into the ravine. The privacy here isn't manufactured by fences—it's created by topography." [B-ROLL: Drone pull-back from pool area] ON CAMERA - OUTRO (3:45-4:00): "$3.2 million. Forest Hills. Manuel Zeitlin. If this is your price point and you want to see it in person, link in the description for a private showing. And if you're not in the market but you appreciate architecture—subscribe. I tour homes like this every week." [END CARD: Subscribe button, listing link, agent contact]

Why It Works

The script alternates between on-camera authority and B-roll breathing room, which keeps the pacing dynamic across 4 minutes. Naming the architect in the hook (as specified in the Execute step) immediately differentiates this tour from generic walkthrough content. The B-roll cues make this script production-ready.

1

TikTok/Reel Script: Quick Feature Highlight Tour

An agent wants to create a 30-second Reel highlighting the 3 best features of a listing in a fast-paced, personality-driven format popular on TikTok and Instagram Reels.

H - Hero

You are a short-form video content creator for real estate. You write punchy, personality-driven scripts that work in 30 seconds. You understand hooks, pacing, and the swipe-away threshold.

O - Outcome

Write a 30-second Reel/TikTok script highlighting 3 standout features of a listing.

M - Materials

3BR/2BA, $475K, 12 South, Nashville. Feature 1: Rooftop deck with downtown skyline view. Feature 2: Custom built-in bookshelves floor-to-ceiling in living room. Feature 3: Walk-in pantry larger than most Nashville apartment closets (60 sq ft).

E - Execute

Open with a challenge or contrarian hook. Each feature gets 8 seconds max. Use direct-to-camera energy. Include text overlay suggestions. End with CTA. No buzzwords.

Prompt
You are a short-form video content creator for real estate.

Write a 30-second Reel/TikTok script: 3 best features of a listing.

Property: 3BR/2BA, $475K, 12 South, Nashville.
Feature 1: Rooftop deck with skyline view
Feature 2: Floor-to-ceiling built-in bookshelves
Feature 3: 60 sq ft walk-in pantry

Constraints: Contrarian hook. 8 sec per feature. Direct-to-camera. Text overlay suggestions. CTA. No buzzwords.
AI Output
[0-3s] ON CAMERA: "Three features in this 12 South listing that you won't find in a new build at any price." [Text overlay: "12 South | $475K | 3 things you can't get in new construction"] [3-11s] FEATURE 1 - ROOFTOP DECK: [Walk up stairs to rooftop reveal] "Feature one: a private rooftop deck. That's the Nashville skyline. From your house. Not your apartment building's shared roof—your roof." [Text overlay: "Private rooftop deck"] [11-19s] FEATURE 2 - BOOKSHELVES: [Pan across built-ins] "Feature two: floor-to-ceiling built-in bookshelves. Custom. In the living room. This is the room that makes people put their phone down during a showing." [Text overlay: "Custom floor-to-ceiling built-ins"] [19-27s] FEATURE 3 - PANTRY: [Open pantry door for reveal] "Feature three: a walk-in pantry that is sixty square feet. That's larger than the closet in my first Nashville apartment. I'm not exaggerating." [Text overlay: "60 sq ft walk-in pantry"] [27-30s] CTA: "$475K in 12 South. Comment 'TOUR' and I'll send you the listing." [Text overlay: "Comment TOUR for details"]

Why It Works

The contrarian hook ('features you won't find in new construction') positions the listing as unique within the first 3 seconds. Each feature gets a reveal moment because the script was designed for video—not text adapted to video. The comment-based CTA drives measurable engagement.

1

Narrated Photo Slideshow Script: Starter Home

An agent who doesn't shoot video wants to create a narrated photo slideshow for social media. They have 12 listing photos and need a voiceover script that turns a slideshow into a compelling story.

H - Hero

You are a real estate content writer who creates compelling narration for photo slideshows. You understand that each photo gets 4-5 seconds of screen time and the narration must carry the storytelling weight.

O - Outcome

Write a narrated slideshow script for 12 listing photos of a starter home. Each slide gets one sentence of voiceover.

M - Materials

3BR/2BA, 1,500 sq ft, $315K, Hermitage, Nashville. Photo order: 1-exterior front, 2-living room, 3-kitchen, 4-kitchen island close-up, 5-primary bedroom, 6-primary bath, 7-bedroom 2, 8-bedroom 3, 9-laundry room, 10-backyard, 11-garage, 12-street view. Built 2019, one owner, Bermuda lawn, one-car garage.

E - Execute

One sentence per slide, max 12 words per sentence. Make each sentence add new information. Sentence 1 must hook. Sentence 12 must close with price and CTA. Conversational tone. No adjectives like 'beautiful,' 'gorgeous,' 'amazing.'

Prompt
You are a real estate narration writer for photo slideshows.

Write a 12-slide narrated slideshow script. One sentence per slide, max 12 words.

Property: 3BR/2BA, 1,500 sq ft, $315K, Hermitage, Nashville. Built 2019, one owner.

Photo order: exterior, living room, kitchen, kitchen island, primary bedroom, primary bath, bedroom 2, bedroom 3, laundry room, backyard, garage, street view.

Constraints: One sentence per slide, max 12 words each. Each adds new info. Hook on slide 1. Close on slide 12 with price and CTA. No 'beautiful/gorgeous/amazing.'
AI Output
SLIDE 1 (Exterior): "One owner. Five years old. Nothing to fix." SLIDE 2 (Living Room): "Open layout connects the living room to the kitchen." SLIDE 3 (Kitchen): "Full-size kitchen with enough counter space to actually cook." SLIDE 4 (Kitchen Island): "The island seats three for breakfast without blocking traffic." SLIDE 5 (Primary Bedroom): "Primary bedroom fits a king and two nightstands comfortably." SLIDE 6 (Primary Bath): "Your own bathroom. Not shared with guests or kids." SLIDE 7 (Bedroom 2): "Second bedroom works as a kid's room or office." SLIDE 8 (Bedroom 3): "Third bedroom. Guest room, gym, or future nursery." SLIDE 9 (Laundry Room): "Dedicated laundry room. Not a closet. An actual room." SLIDE 10 (Backyard): "Fenced backyard with Bermuda grass and room to grow." SLIDE 11 (Garage): "One-car garage keeps your car out of the Tennessee heat." SLIDE 12 (Street View): "Hermitage. $315K. DM me for the address and a showing."

Why It Works

The 12-word-per-sentence constraint forced the AI to be punchy and specific. Each sentence adds one new piece of information—nothing is repeated or redundant. The Execute step's ban on generic adjectives means every sentence earns its spot with useful content.

1

Live Virtual Tour Talking Points: Open House Alternative

An agent wants to host a live virtual tour on Instagram or Facebook Live as an alternative to a traditional open house. They need structured talking points, not a full script, because live video requires flexibility.

H - Hero

You are a real estate live video coach who creates structured talking points for agents hosting virtual open houses. You understand that live video needs flexibility—bullet points, not scripts.

O - Outcome

Create a structured set of talking points for a 15-minute live virtual tour of a home.

M - Materials

4BR/2.5BA, 2,200 sq ft, $445K, Mount Juliet, TN. Built 2020. Open concept main floor, quartz kitchen, vinyl plank flooring, primary suite with walk-in closet, loft area upstairs, fenced yard, two-car garage. Providence subdivision—community pool, playground, walking trails. Wilson County Schools.

E - Execute

Organize by room with 2-3 talking points each. Include viewer engagement prompts (ask questions, run polls). Add a 'common questions to address' section. Include an opening hook and closing CTA. Bullet format, not paragraph.

Prompt
You are a real estate live video coach.

Create talking points for a 15-minute live virtual tour.

Property: 4BR/2.5BA, 2,200 sq ft, $445K, Mount Juliet, TN. Built 2020. Providence subdivision. Quartz kitchen, vinyl plank, primary suite, loft, fenced yard, 2-car garage. Community pool, playground, trails. Wilson County Schools.

Constraints: Room-by-room with 2-3 points each. Viewer engagement prompts. Common questions section. Opening hook and closing CTA. Bullet format.
AI Output
OPENING HOOK (before entering the house): - "I'm about to walk you through a $445K home in Mount Juliet that sold-out neighborhoods can't build fast enough. Drop a wave emoji if you're watching live." - Mention: Providence subdivision, built 2020, 2,200 sq ft, 4BR/2.5BA - "If you have questions about any room, drop them in the comments and I'll answer in real time." ENTRY/LIVING ROOM (2 min): - Point out the open concept layout—kitchen, dining, living all visible from the front door - Mention vinyl plank flooring (durable, waterproof, pet-friendly) - Engagement: "Raise your hand if open concept is a must-have or if you prefer separate rooms" KITCHEN (3 min): - Quartz countertops—show the island and mention seating capacity - Walk to the pantry and open it—pantry size is always a talking point - Point out the sight line from kitchen to living room (parent advantage) - Engagement: "What's the one kitchen feature you can't live without? Drop it in the comments." PRIMARY SUITE (2 min): - Walk-in closet: open the door and let viewers see the actual depth - Ensuite bathroom: point out dual vanity if applicable - "This is a real primary suite, not a large bedroom that was relabeled." UPSTAIRS BEDROOMS + LOFT (3 min): - Show each bedroom briefly—mention dimensions if notable - Loft: "This is the room that becomes whatever you need. Homework station, playroom, reading nook, second living room." - Engagement: "What would you use this loft for? I'm curious." BACKYARD (2 min): - Show the fenced yard and mention the lot size - Point out the two-car garage - "Mount Juliet in July is why the fenced yard and the community pool both matter." COMMUNITY AMENITIES (1 min): - Mention: pool, playground, walking trails - Wilson County Schools - Proximity to I-40 and Mount Juliet's retail corridor COMMON QUESTIONS TO ADDRESS: - "HOA is $X per month—covers the community amenities." - "Property taxes in Wilson County are typically lower than Davidson County." - "Yes, this qualifies for FHA and VA financing." - "The builder is [name], and they have a transferable warranty." CLOSING CTA (1 min): - "$445K. Mount Juliet. Four bedrooms. Built in 2020." - "If you want to see this home in person, comment 'TOUR' or DM me right now." - "I'll be here for another minute to answer any last questions." - "Follow me for more live tours every Thursday."

Why It Works

The talking-point format (specified in the Execute step) gives the agent structure without rigidity—essential for live video where viewer comments change the flow. The engagement prompts keep viewers interacting, which boosts the live stream's algorithmic reach.

Pro Tips

1

Use the HOME Framework to brief AI on the tour format before writing: Matterport scripts, YouTube walkthroughs, Reel scripts, and live tours all require fundamentally different structures.

1

Build a Context Card for your on-camera persona. If you're casual and funny on video, your script should match. If you're polished and authoritative, load that tone.

1

Apply the OODA Loop to every tour script by reading it aloud before recording. If any sentence sounds unnatural spoken, rewrite it. Written language and spoken language are different.

1

Include 'invisible details' in your Materials—things the viewer can't see in photos or video: age of systems, renovation history, neighborhood context, school ratings. These details are what make narration valuable.

1

Always specify timing constraints in your prompt. '30-second Reel' and '4-minute YouTube walkthrough' produce completely different scripts.

Frequently Asked Questions

Should I use AI scripts word-for-word or as guidelines?
Use them as 80% drafts. Read the script aloud, mark any phrasing that doesn't sound like your natural speaking voice, and adjust. The HOME Framework gets the content right; your personality editing makes it sound right. The OODA Loop—Observe, Orient, Decide, Act—is the verification process.
What's the ideal length for a virtual tour script?
It depends on the platform. TikTok/Reels: 15-60 seconds. Instagram Story series: 5-8 frames at 5 seconds each. YouTube: 3-5 minutes for standard homes, 5-8 minutes for luxury. Facebook Live: 10-20 minutes. Always specify the length in your HOME Framework's Outcome step.
How do I make AI scripts sound natural for video?
Three rules: First, set the Hero as a conversational narrator, not a brochure writer. Second, include contractions and casual phrasing in your Execute constraints. Third, add a constraint: 'Write for spoken delivery, not written reading.' These three changes transform AI output from stiff copy to natural narration.

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