AI Systems Instructor • Real Estate Technologist
Quick Answer: Load your Context Card, provide detailed property information and target buyer profile, then use the HOME Framework to generate scripts optimized for different video formats: 60-second social clips, 3-minute walkthrough tours, and 5-minute YouTube showcases.
Video is the fastest-growing content format in real estate, but most agents freeze when the camera turns on because they don't know what to say. A script solves that problem. This guide shows you how to use AI to create property video scripts—walkthrough narration, social media clips, and YouTube tours—that sound natural, highlight the right features, and convert viewers into showing requests.
Before scripting, decide the format: 60-second Instagram Reel (hook + 3 features + CTA), 2-3 minute walkthrough tour (room-by-room narration), or 5-minute YouTube video (neighborhood context + full tour + lifestyle pitch). Each format needs a different script structure. Most agents should start with 60-second clips—they're easiest to produce and have the highest engagement per view.
Tip: Script for the format you'll actually produce. A 5-minute YouTube script is wasted if you never shoot the video. Start with 60-second Reels and work up.
Before you prompt, walk through the property and note: the 3-5 features that would sell this home, the target buyer (young family? downsizer? entertainer?), the feeling of each room, and any unique details that photos miss (natural light, quiet street, the view from the kitchen window). These human observations become the Materials that make your script compelling.
Tip: Record a voice memo while walking the property: 'The light in this kitchen is incredible in the afternoon.' These raw observations translate directly into natural-sounding narration.
Hero: You are a video script writer for real estate property tours. Outcome: Write a [60-second/3-minute] property video script with scene-by-scene narration. Materials: Property address, key features, target buyer profile, unique observations from your walkthrough. Execute: Conversational tone (you're talking to the camera, not writing an essay), include shot suggestions in brackets, open with a hook that stops scrollers, end with a specific CTA.
Tip: For Reels, the first 3 seconds determine if someone watches or scrolls. Ask AI to write 3 different hook options so you can test which one performs best.
Read the script out loud and time it. A 60-second Reel script should be about 140-160 words. A 3-minute tour should be 400-450 words. If it runs long, ask AI to trim while keeping the strongest lines. Apply the OODA Loop: does it sound like you're talking naturally or reading? If it sounds scripted, ask AI to make it more conversational.
Tip: Highlight the 5-6 sentences you absolutely must say. Memorize those and ad-lib the transitions. This gives you structure without rigidity.
[Context Card loaded] Hero: You are a real estate video script writer who creates engaging, natural-sounding property tour narration. Outcome: Write a 60-second Instagram Reel script (140-150 words) for a property tour. Materials: - Property: 4BR/3BA in Brentwood, TN, $725K - Key features: 10-foot ceilings, chef's kitchen with gas range, covered outdoor kitchen with built-in grill, walkable to Brentwood Library - Target buyer: Family with kids who loves to entertain - My observation: The backyard feels like a private park. The outdoor kitchen is nicer than most indoor kitchens. - Light: Afternoon light through the kitchen is amazing Execute: Conversational, not salesy. Include [shot suggestions] in brackets. Open with a scroll-stopping hook. End with a CTA. No 'dream home' or 'boasts.' This should sound like I'm talking to a friend, not presenting to a boardroom.
[HOOK - wide shot of backyard] "This backyard has a better kitchen than most houses." [Walk toward outdoor kitchen] "Built-in grill, granite counters, covered pavilion. You're hosting dinner out here eight months of the year in Tennessee." [Cut to interior kitchen] "Inside isn't exactly roughing it either. Gas range, 10-foot ceilings, and afternoon light that makes this room feel twice as big." [Pan through main living area] "Four bedrooms, three baths, and a floor plan that lets your kids be kids without being in the middle of everything." [Walking shot toward front of house] "Brentwood Library is a five-minute walk. The neighborhood pool is two streets over." [Talking to camera] "$725K. Link in bio for the full tour, or DM me to see it this weekend." [END - 148 words, approximately 58 seconds at natural pace]
Write your hook as a standalone sentence that would make someone stop scrolling. 'This backyard has a better kitchen than most houses' is a hook. 'Check out this beautiful 4-bedroom' is not.
Generate scripts for 3 different video formats from the same property details. A Reel, a YouTube tour, and a Story walkthrough give you three pieces of content from one property visit.
Include the price in every property video. Agents who hide the price get fewer qualified viewers and more tire-kickers. Transparency builds trust.
Use AI to generate video captions alongside scripts. The caption should expand on the script with details that don't fit in 60 seconds—square footage, neighborhood stats, showing availability.
Writing a script that lists every feature of the home like an MLS dump
Fix: Pick the 3-5 features that would sell this home to your target buyer. A video script is a highlight reel, not a spec sheet.
Starting the video with 'Hey guys, welcome back to my channel'
Fix: Start with the property. Lead with a visual hook or a surprising fact about the home. Save your intro for after you've earned their attention.
Writing a script that sounds like an essay instead of spoken words
Fix: Read every script out loud before filming. If you wouldn't say it naturally to a friend, rewrite it. Specify 'conversational tone, as if talking to camera' in your HOME Framework Execute section.
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