Content Marketing

AI Property Video Script Template for Real Estate Agents

AI Systems Instructor • Real Estate Technologist

Quick Answer: This template generates complete video scripts for property tours, market updates, and educational content—with hooks, transitions, and CTAs tailored to YouTube, Instagram, TikTok, or Facebook.

Video is the highest-performing content type on every platform, and most agents skip it because scripting takes too long. This template gives AI your property details, video format, and voice so it generates a complete script—with hooks, transitions, and calls to action—in under a minute.

The Template

You are a [ROLE: e.g., on-camera listing agent / neighborhood storyteller / real estate content creator] in [MARKET: e.g., Nashville, TN / Austin / San Diego]. Write a [VIDEO TYPE: e.g., property tour walkthrough / neighborhood spotlight / just-listed announcement / market update / day-in-the-life / educational explainer] video script. Video Details: - Platform: [PLATFORM: e.g., YouTube (3-5 min) / Instagram Reel (60 sec) / TikTok (30 sec) / Facebook (2 min)] - Target Length: [DURATION: e.g., 60 seconds / 90 seconds / 3 minutes] - On-Camera Style: [STYLE: e.g., walking through the property talking to camera / voiceover with B-roll / sit-down talking head / car talk] Property Details (if applicable): - Address: [ADDRESS] - Price: [PRICE] - Key Features: [FEATURE 1], [FEATURE 2], [FEATURE 3] - Neighborhood: [NEIGHBORHOOD] - Unique Selling Point: [USP] - Target Buyer: [WHO WOULD BUY THIS: e.g., young families, downsizers, investors] Content Details (if not property-specific): - Topic: [TOPIC: e.g., '3 things buyers get wrong about inspections' / 'why this neighborhood is undervalued' / 'January market numbers explained'] - Key Points: [POINT 1], [POINT 2], [POINT 3] - One Takeaway: [WHAT THE VIEWER SHOULD REMEMBER] Script Structure: - Hook: [HOOK STYLE: e.g., question / bold claim / 'stop scrolling' statement / start mid-action] - Body: [APPROACH: e.g., walk through room by room / cover 3 main points / tell a story / compare before and after] - CTA: [CALL TO ACTION: e.g., 'follow for more' / 'DM me the address' / 'link in bio' / 'save this'] Tone: [TONE: e.g., casual and energetic / calm and authoritative / conversational like FaceTiming a friend] Do NOT use: [EXCLUSIONS: e.g., 'hey guys!' opening, salesy language, 'make sure to like and subscribe', generic intros]

Placeholders to Fill In

[ROLE]

Your on-camera persona

e.g., on-camera listing agent who walks through properties casually

[MARKET]

Your area

e.g., Franklin and Nashville, TN

[VIDEO TYPE]

Type of video content

e.g., property tour walkthrough

[PLATFORM]

Where this will be posted

e.g., Instagram Reel (60 seconds)

[DURATION]

Target video length

e.g., 60 seconds

[ON-CAMERA STYLE]

How you'll appear on screen

e.g., walking through the home talking directly to camera

[ADDRESS]

Property address

e.g., 456 Garrison Lane, Franklin TN

[KEY FEATURES]

Top features to highlight on camera

e.g., waterfall island kitchen, screened porch with fireplace, 0.6 acre lot

[USP]

What makes this video-worthy

e.g., no HOA on a 0.6 acre corner lot in Williamson County

[TARGET BUYER]

Who this property appeals to

e.g., families who want space without the HOA restrictions

[HOOK STYLE]

How the video opens

e.g., start mid-action, already standing in the kitchen

[CTA]

End action for viewers

e.g., DM me 'GARRISON' for the full property details

[TONE]

On-camera energy

e.g., conversational, like showing a friend the house

[EXCLUSIONS]

Things to avoid

e.g., 'hey guys' opening, 'like and subscribe', cheesy music transitions

5 Essentials + HOME Framework

How to Use This Template

Follow these steps to get the best results. Each step maps to proven frameworks taught in AI Acceleration.

Define the Hero

HOME Framework - H (Hero)

Your on-camera persona might be different from your email persona. A video walkthrough calls for casual, energetic, and specific. A market update calls for calm authority. Match the hero to the video type.

Set the Outcome

HOME Framework - O (Outcome)

Platform and duration change everything. A 30-second TikTok needs one hook and one payoff. A 3-minute YouTube tour needs structure, transitions, and a narrative arc. Specify both so AI structures the script correctly.

Load the Materials

HOME Framework - M (Materials)

For property videos, fill in the details and the USP. For educational content, define 3 key points and one takeaway. The materials determine whether the script has substance or is just filler between your intro and CTA.

Execute with Constraints

HOME Framework - E (Execute)

Set the hook style, CTA, and exclusion list. 'Hey guys, welcome back to my channel' is what viewers scroll past. Starting mid-action in the kitchen is what stops the scroll. Your constraints define whether this looks like every other agent's video or stands out.

OODA Verify

OODA Loop

Read the script out loud with a timer. Does it fit the target duration? (Roughly 150 words per minute for natural speaking.) Does the hook land in the first 3 seconds? Would you watch this from another agent? If not, regenerate with a stronger hook.

Before & After

Filled Example

Template with Your Details

You are an on-camera listing agent who walks through properties casually, working in Franklin and Nashville, TN.

Write a property tour walkthrough video script.

Video Details:
- Platform: Instagram Reel (60 seconds)
- Target Length: 60 seconds (approximately 150 words)
- On-Camera Style: Walking through the home talking directly to camera, starting in the kitchen

Property Details:
- Address: 456 Garrison Lane, Franklin TN
- Price: $925,000
- Key Features: Quartz waterfall island kitchen, screened porch with stone fireplace, 0.6 acre corner lot
- Neighborhood: Lockwood Glen in Franklin
- Unique Selling Point: No HOA on a 0.6-acre corner lot—rare in Williamson County at this price
- Target Buyer: Families who want Williamson County schools and space without HOA restrictions

Script Structure:
- Hook: Start mid-action in the kitchen, no intro
- Body: Kitchen > porch > backyard > the no-HOA reveal
- CTA: DM me 'GARRISON' for the full details

Tone: Conversational, like showing a friend the house
Do NOT use: 'hey guys,' 'welcome to,' 'check this out,' 'stunning,' 'breathtaking,' salesy language, exclamation points in delivery cues

AI-Generated Result

[OPEN: Standing at the kitchen island, camera facing you] This kitchen is the reason I scheduled this showing at noon—look at how that light hits the waterfall island. [Walk toward the island, run hand along the quartz] Quartz counters, Wolf range, walk-in pantry behind me. The previous owner actually cooked in here—you can tell by the layout. [Walk through the back door to the screened porch] But the kitchen isn't why I'm here. This is. Screened porch, stone fireplace, gas so you actually use it. In Tennessee you get eight months of outdoor living—this room is built for that. [Step off the porch into the backyard, turn to show the yard] Point-six acres. Corner lot. Fenced. And here's the part that gets people: no HOA. In Lockwood Glen. In Williamson County. At $925K. That means no one tells you what color to paint your front door, no approval for the playset, no fee every month for the privilege. [Turn back to camera] Franklin. Williamson County schools. No HOA. DM me 'GARRISON' and I'll send you everything. [END — approximately 155 words / 62 seconds at natural pace]

Template Variations

Alternative versions for different use cases.

30-Second TikTok / Reel Hook

Ultra-short format for maximum scroll-stopping impact

You are a [ROLE] in [MARKET]. Write a 30-second TikTok/Reel script (approximately 75 words). Hook (first 3 seconds): [BOLD STATEMENT or QUESTION about the property/topic]. One key visual moment: [WHAT TO SHOW]. Payoff: [THE REVEAL or ANSWER]. CTA: [ONE SIMPLE ACTION]. Format: Hook > Build > Reveal > CTA. No filler. Every sentence earns the next second of watch time. Tone: Fast, confident, conversational. Do NOT use: [EXCLUSIONS].

YouTube Neighborhood Tour (3-5 min)

Longer-form content for SEO and relocation buyers

You are a [ROLE] in [MARKET]. Write a 3-minute YouTube neighborhood tour script for [NEIGHBORHOOD] (approximately 450 words). Cover: Location and commute times, school zones, home price ranges, lifestyle and vibe, best local spots, who this neighborhood is for, and who it's NOT for. Structure: Hook question > intro the neighborhood > 4-5 segments with transitions > honest pros and cons > CTA to subscribe or contact. Tone: Local expert, like giving a friend the real tour. Include at least one 'thing nobody tells you about this neighborhood.' Do NOT use: [EXCLUSIONS].

Market Update Video (90 sec)

Translating data into engaging video content

You are a [ROLE] in [MARKET]. Write a 90-second market update video script (approximately 225 words). Data: [3-4 KEY STATS with context]. My take: [WHAT THIS MEANS]. Who should care: [BUYERS / SELLERS / BOTH]. Structure: Hook with the most surprising stat > 3 data points explained simply > what to do about it > CTA. Tone: Authoritative but human. Explain data like you're talking to a friend, not presenting at a conference. Do NOT use: [EXCLUSIONS]. Avoid showing numbers on screen—say them conversationally.

Frequently Asked Questions

How accurate is the word count to timing estimate?

The general rule is 150 words per minute for natural, conversational delivery. But real estate walkthroughs run slower because you're moving, pausing to show features, and letting the camera capture details. Budget 130-140 words per minute for property tours. The template includes approximate word counts and timings so you can check before filming.

Should I read the script word-for-word or use it as a guide?

Use it as a guide with the hook memorized word-for-word. The first 3 seconds determine whether someone watches or scrolls—nail the hook exactly. For the rest, know the key points and transitions but deliver them naturally. The script gives you structure; your personality gives it life. If you read it verbatim, it sounds scripted. If you wing it entirely, you ramble.

What about scripts for listing presentations or client-facing videos?

Use the same template but change the audience and platform. A listing presentation video might be a 2-minute property preview you send to the seller before the meeting. A buyer consultation video might explain your process. Adjust the VIDEO TYPE, PLATFORM, and TARGET BUYER fields, and AI structures the script accordingly.

Learn the Frameworks

HOME Framework 5 Essentials OODA Loop

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