Listing Marketing

AI Listing Description Template for Real Estate Agents

AI Systems Instructor • Real Estate Technologist

Quick Answer: This fill-in-the-blank template generates professional listing descriptions in seconds using the HOME Framework. Paste your property details, set your voice constraints, and get MLS-ready copy that sounds like you, not a robot.

Stop writing listing descriptions from scratch. This fill-in-the-blank template uses the HOME Framework to give AI everything it needs to write descriptions that sound like you—not like a robot.

The Template

You are a [ROLE: e.g., luxury real estate copywriter / neighborhood specialist / data-driven listing agent] specializing in [MARKET: e.g., Williamson County, TN / Downtown Nashville / Suburban Denver]. Write a [LENGTH: e.g., 150-word / 200-word / 300-word] listing description for [CHANNEL: e.g., MLS / Zillow syndication / Instagram / property brochure]. Property Details: - Address: [ADDRESS] - Price: [PRICE] - Beds/Baths: [BEDS/BATHS] - Square Footage: [SQFT] - Year Built: [YEAR] - Key Features: [FEATURE 1], [FEATURE 2], [FEATURE 3] - Neighborhood: [NEIGHBORHOOD NAME] - Nearby: [LANDMARK 1], [LANDMARK 2] - Schools: [SCHOOL DISTRICT] - Unique Selling Points: [USP 1], [USP 2] Tone: [TONE: e.g., warm and conversational / sophisticated and editorial / energetic and modern] Do NOT use: [EXCLUSIONS: e.g., stunning, breathtaking, won't last long, dream home, move-in ready] [OPTIONAL] Writing samples to match my voice: [PASTE 1-2 EXAMPLES OF YOUR BEST WRITING]

Placeholders to Fill In

[ROLE]

Define AI's persona

e.g., luxury real estate copywriter

[MARKET]

Your geographic focus area

e.g., Williamson County, TN

[LENGTH]

Target word count

e.g., 200-word

[CHANNEL]

Where this will be published

e.g., MLS and Zillow syndication

[ADDRESS]

Property street address

e.g., 123 Oak Hill Drive, Franklin TN

[PRICE]

List price

e.g., $785,000

[BEDS/BATHS]

Bedroom and bathroom count

e.g., 4BR/3.5BA

[SQFT]

Total square footage

e.g., 3,200 sq ft

[YEAR]

Year built or renovated

e.g., Built 2019, kitchen renovated 2024

[KEY FEATURES]

Top 3 property features

e.g., chef's kitchen with Wolf range, primary suite with steam shower, backyard pool

[NEIGHBORHOOD]

Subdivision or area name

e.g., The Grove

[NEARBY]

Notable nearby locations

e.g., Puckett's Grocery, Harpeth River Greenway

[SCHOOL DISTRICT]

School zone info

e.g., Williamson County Schools - Grassland Elementary

[TONE]

Desired writing style

e.g., sophisticated but approachable

[EXCLUSIONS]

Words/phrases to avoid

e.g., stunning, breathtaking, won't last long, dream home

5 Essentials + HOME Framework

How to Use This Template

Follow these steps to get the best results. Each step maps to proven frameworks taught in AI Acceleration.

Define the Hero

HOME Framework - H (Hero)

Choose what role AI should play. A luxury copywriter writes differently than a neighborhood specialist. Be specific about the market too—it changes what local details AI includes.

Set the Outcome

HOME Framework - O (Outcome)

Specify the length, format, and destination. A 150-word MLS description is very different from a 300-word property brochure or a 50-word Instagram caption.

Load the Materials

HOME Framework - M (Materials)

Fill in every property detail you have. The more specific facts you provide, the less AI has to make up. Include the unique selling points that make this property different from the one down the street.

Execute with Constraints

HOME Framework - E (Execute)

Set the tone, add your 'Do Not Say' list, and optionally paste writing samples. This is where generic AI output becomes YOUR output.

OODA Verify

OODA Loop

Before publishing: Observe the output, Orient against your brand voice, Decide if anything needs editing, Act. Never publish the first draft without review.

Before & After

Filled Example

Template with Your Details

You are a luxury real estate copywriter specializing in Williamson County, TN.

Write a 200-word listing description for MLS and Zillow syndication.

Property Details:
- Address: 456 Garrison Lane, Franklin TN 37069
- Price: $925,000
- Beds/Baths: 4BR/3BA
- Square Footage: 3,400 sq ft
- Year Built: 2021
- Key Features: quartz waterfall island, primary closet with built-in system, screened porch with fireplace
- Neighborhood: Lockwood Glen
- Nearby: Cool Springs Galleria, Aspen Grove, Liberty Elementary
- Schools: Williamson County Schools
- Unique Selling Points: no HOA, 0.6 acre corner lot, EV charger in garage

Tone: Confident and specific, like talking to a smart friend
Do NOT use: stunning, breathtaking, dream home, won't last long, entertainer's delight

AI-Generated Result

Lockwood Glen keeps coming up when people ask where to buy in Franklin—and this corner lot on Garrison Lane is the reason. Four bedrooms, three baths, 3,400 square feet built in 2021 with the kind of decisions that age well: quartz waterfall island in the kitchen, a primary closet system that actually fits a real wardrobe, and a screened porch with a fireplace for the eight months of the year Tennessee lets you live outside. The 0.6-acre lot gives you space without giving you a landscaping second job. No HOA means no approval committee for the fence you want to build. EV charger already in the garage—because it's 2026. Liberty Elementary is zoned. Cool Springs and Aspen Grove are five minutes for the errands that require leaving. Most days, you won't need to. $925,000 for a three-year-old home on a corner lot with no HOA in Williamson County. The math doesn't stay this favorable.

Template Variations

Alternative versions for different use cases.

Short-Form MLS Version (100 words)

For MLS systems with strict character limits

You are a [ROLE] in [MARKET]. Write a 100-word MLS listing description. Property: [BEDS/BATHS], [SQFT], [YEAR], [NEIGHBORHOOD]. Key features: [FEATURE 1], [FEATURE 2], [FEATURE 3]. [USP 1], [USP 2]. Near [LANDMARK 1]. Tone: [TONE]. Do NOT use: [EXCLUSIONS].

Social Media Version

Optimized for Instagram or Facebook posts

You are a [ROLE] in [MARKET]. Write a 60-word social media caption for a just-listed post. Property: [BEDS/BATHS] in [NEIGHBORHOOD] at [PRICE]. [FEATURE 1], [FEATURE 2]. Open house [DATE]. Tone: Casual, conversational. Include a soft call-to-action. No exclamation points. No emojis unless specified.

Luxury/Editorial Version

For high-end properties and property brochures

You are a luxury real estate editorial writer for [MARKET]. Write a 300-word property narrative for a print brochure. Property: [ALL DETAILS] Tone: Architectural Digest meets Southern Living. Lead with lifestyle, not features. End with an emotional close. Do NOT use: [EXCLUSIONS]. Writing samples: [PASTE YOUR BEST LUXURY DESCRIPTIONS]

Frequently Asked Questions

Why use a template instead of just asking AI to write a listing description?

Because 'write me a listing description for 123 Main St' gives AI almost nothing to work with. The template ensures you provide the Hero (AI's role), Outcome (format and length), Materials (property details), and Execute (tone and constraints). It's the difference between a generic output and one that sounds like you. Think of the template as a listing agreement for AI—if you leave a blank, the result is invalid.

Do I need to fill in every placeholder?

The more you fill in, the better the output. At minimum, fill in: property details (address, price, beds/baths, features), the channel (MLS, social, brochure), and your 'Do Not Say' list. The ROLE and TONE fields are what transform generic AI into your personal voice.

Can I save this template for repeated use?

Yes—and you should. In ChatGPT, create a Custom GPT with this template as the instruction set. In Claude, save it as a Project. Then you only need to swap the property details each time. Your voice, constraints, and style carry over automatically.

How is this different from a Context Card?

A Context Card captures WHO YOU ARE (identity, voice, expertise). A template captures WHAT YOU NEED (the specific task structure). They work together: load your Context Card first, then use the template. The Context Card ensures the output sounds like you; the template ensures the output has the right structure and details.

Learn the Frameworks

HOME Framework Context Cards AI Listing Descriptions

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