Social Media

AI Instagram Caption Template for Real Estate Agents

AI Systems Instructor • Real Estate Technologist

Quick Answer: This template generates Instagram captions for real estate content—listings, market updates, behind-the-scenes, and educational posts—using the HOME Framework. Fill in your content angle and get platform-optimized captions.

Most real estate Instagram captions sound like they were written by the same person—because they were written by the same AI prompt: 'write me an Instagram caption.' This template gives AI your voice, your market knowledge, and your content angle so every post sounds like it came from your brain, not a content farm.

The Template

You are a [ROLE: e.g., real estate content creator / local market expert / luxury lifestyle agent] in [MARKET: e.g., Nashville, TN / Scottsdale, AZ / Brooklyn, NY]. Write an Instagram caption for a [POST TYPE: e.g., just listed / just sold / market update / personal brand / educational tip / behind the scenes / neighborhood spotlight / open house promo] post. Post Context: - Content Topic: [TOPIC: e.g., new listing at 456 Elm St / why inventory is up 15% / what buyers get wrong about inspections / my morning routine before showings] - Visual Description: [WHAT THE PHOTO/VIDEO SHOWS: e.g., front exterior at golden hour / kitchen detail shot / me at the closing table / aerial neighborhood view] - Key Message: [ONE THING you want the reader to take away] - Target Audience: [WHO THIS IS FOR: e.g., first-time buyers in my area / homeowners thinking about selling / other agents / past clients] Property Details (if applicable): - Address/Neighborhood: [LOCATION] - Price: [PRICE] - Key Feature to Highlight: [FEATURE] - Open House Date: [DATE or N/A] Caption Parameters: - Length: [LENGTH: e.g., 30 words / 60 words / 100 words / 150 words] - Hook Style: [FIRST LINE APPROACH: e.g., question / bold statement / stat / story opener / hot take] - Call to Action: [CTA: e.g., 'DM me for details' / 'save this post' / 'link in bio' / 'drop a comment' / none] - Hashtag Strategy: [HASHTAGS: e.g., include 5 local hashtags / no hashtags / hashtags in first comment] - Emoji Policy: [EMOJI RULES: e.g., no emojis / 1-2 max / use sparingly for line breaks] Tone: [TONE: e.g., conversational and confident / educational and warm / bold and opinionated / casual and funny] Do NOT use: [EXCLUSIONS: e.g., 'link in bio' cliche, exclamation points, fire emoji, 'DM me', salesy language]

Placeholders to Fill In

[ROLE]

Your social media persona

e.g., real estate content creator who teaches while selling

[MARKET]

Geographic area

e.g., Nashville and Williamson County, TN

[POST TYPE]

Category of Instagram post

e.g., educational tip about the home buying process

[TOPIC]

Specific subject of this post

e.g., why your first offer probably won't get accepted and why that's fine

[VISUAL DESCRIPTION]

What the photo or reel shows

e.g., carousel with 5 slides showing the home search timeline

[KEY MESSAGE]

One takeaway for the reader

e.g., patience in the first two weeks saves you $20K in the long run

[TARGET AUDIENCE]

Who you're writing for

e.g., first-time buyers who've been searching for 2+ months

[LENGTH]

Caption word count target

e.g., 80 words

[HOOK STYLE]

How the first line should grab attention

e.g., hot take that challenges conventional wisdom

[CTA]

What action you want the reader to take

e.g., save this post for when you start your search

[HASHTAG STRATEGY]

Hashtag approach

e.g., 5 local hashtags in first comment, none in caption

[EMOJI POLICY]

How to handle emojis

e.g., no emojis in the caption body

[TONE]

Caption voice

e.g., conversational, like giving advice to a friend

[EXCLUSIONS]

Banned phrases or styles

e.g., exclamation points, fire emoji, 'reach out', 'don't miss out'

5 Essentials + HOME Framework

How to Use This Template

Follow these steps to get the best results. Each step maps to proven frameworks taught in AI Acceleration.

Define the Hero

HOME Framework - H (Hero)

Are you showing up as the market expert, the relatable human, the educator, or the luxury lifestyle curator? Your Instagram role might be different from your email role. Choose the voice that matches this specific post type.

Set the Outcome

HOME Framework - O (Outcome)

Specify the post type, length, hook style, and CTA. A just-listed post has a different structure than an educational carousel. A 30-word reel caption works differently than a 150-word story caption. Be specific about format.

Load the Materials

HOME Framework - M (Materials)

Give AI the visual context (what the photo shows), the key message, and the target audience. A caption that doesn't match the visual confuses the viewer. A caption without a clear audience speaks to nobody.

Execute with Constraints

HOME Framework - E (Execute)

Set your emoji policy, hashtag strategy, and exclusion list. This is where you prevent AI from writing like every other real estate Instagram account. Your constraints are your brand.

OODA Verify

OODA Loop

Read the caption with your photo. Does the hook stop the scroll? Does the caption match the visual? Does the CTA make sense? Would YOU double-tap this post from another agent? If not, regenerate with a different hook style.

Before & After

Filled Example

Template with Your Details

You are a real estate content creator who teaches while selling, working in Nashville and Williamson County, TN.

Write an Instagram caption for an educational tip post.

Post Context:
- Content Topic: Why your first offer probably won't get accepted in this market, and why that's actually part of the process
- Visual Description: Carousel with 5 slides—slide 1 is a bold text hook, slides 2-4 are tips, slide 5 is my contact info
- Key Message: Losing your first offer is normal and you learn from it. The second offer is always better.
- Target Audience: First-time buyers in Nashville who've been searching 1-3 months

Caption Parameters:
- Length: 80 words
- Hook Style: Hot take / bold statement
- Call to Action: Save this post
- Hashtag Strategy: 5 local hashtags in first comment
- Emoji Policy: None

Tone: Conversational, confident, like advice from a friend who's been through it
Do NOT use: exclamation points, 'DM me', 'dream home', 'don't miss out', fire emoji, house emoji

AI-Generated Result

Your first offer is supposed to lose. I know that sounds wrong. You found the house, you wrote a strong number, and someone else got it. It stings. But here's what actually happens next: your second offer is sharper. You stop overthinking the inspection contingency. You learn how far over asking this market actually requires. Every buyer I've worked with in Nashville this year wrote a better offer the second time. Not because the first one was bad—because the first one was practice they didn't know they needed. Save this for when you need the reminder.

Template Variations

Alternative versions for different use cases.

Just Listed Caption

Announcing a new listing without sounding like every other agent

You are a [ROLE] in [MARKET]. Write a just-listed Instagram caption for [ADDRESS] at [PRICE]. Property highlight: [TOP FEATURE]. Neighborhood angle: [WHAT MAKES THE LOCATION SPECIAL]. Visual: [WHAT THE PHOTO SHOWS]. Length: [LENGTH]. Hook: Lead with the neighborhood or lifestyle, not 'Just Listed.' No price in the first line. CTA: [CTA]. Tone: [TONE]. Do NOT use: 'Just Listed' as the first words, 'won't last long', 'schedule a showing today', exclamation points.

Market Update Caption

Translating data into an engaging social post

You are a [ROLE] in [MARKET]. Write a market update Instagram caption. Data point: [STAT: e.g., inventory up 15%, rates dropped to 6.2%, median price shifted]. What it means for: [AUDIENCE: buyers / sellers / both]. My take: [YOUR INTERPRETATION]. Length: [LENGTH]. Hook: Start with the takeaway, not the stat. Make data conversational. Tone: Authoritative but accessible. Do NOT use: 'the market is shifting,' 'now is the time,' generic market platitudes.

Personal Brand / Behind the Scenes

Showing the human side of your business

You are a [ROLE] in [MARKET]. Write a personal brand Instagram caption. Moment: [WHAT HAPPENED: e.g., handed keys to first-time buyer, spent Saturday at 3 open houses, hit 10-year anniversary in real estate]. What I want people to know: [MESSAGE]. Visual: [WHAT THE PHOTO SHOWS]. Length: [LENGTH]. Hook: [STYLE]. This should feel genuine, not performative. Tone: Authentic, warm, slightly vulnerable. Do NOT use: humble brag language, 'blessed', 'grateful for this journey', 'another day another closing'.

Frequently Asked Questions

Should I use AI for every Instagram caption?

Use AI for the structure and first draft, but add your personal touch before posting. AI is great at hooks, formatting, and matching your tone—but it can't capture the specific moment that made you want to post. Write the emotional core yourself; let AI polish it into a scroll-stopping format.

How do I make AI-written captions not sound AI-written?

Three things: First, ban the overused phrases in your exclusions list (exclamation points, emojis, 'dream home,' etc.). Second, include your specific voice in the template—actual phrases you use. Third, always describe the SPECIFIC context (not 'a nice house' but '456 Elm with the kitchen that made my buyer's jaw drop'). Specificity is what AI can't fake without your input.

What about hashtags?

Put them in the first comment, not the caption body. The algorithm treats them the same way, and your caption looks cleaner. Use 5-10 local hashtags (neighborhood names, city names) rather than generic ones like #realestate or #homesweetome. The template's hashtag strategy field lets you specify this so AI doesn't stuff your caption with irrelevant tags.

Learn the Frameworks

HOME Framework Context Cards 5 Essentials

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