AI Systems Instructor • Real Estate Technologist
Quick Answer: This template generates strategic negotiation emails—offers, counter-offers, repair requests, and escalation communications—calibrated to the specific transaction context and power dynamics.
Negotiation emails are the highest-stakes writing you do as an agent. The wrong tone loses the deal. The wrong framing leaves money on the table. This template helps AI draft negotiation communications that are strategic, professional, and calibrated to the specific situation—whether you're presenting an offer, countering, or navigating a repair request.
Your role in this transaction
e.g., buyer's agent negotiating on behalf of first-time buyers
Transaction market
e.g., Williamson County, TN
Type of negotiation communication
e.g., counter-offer response with repair credit request
Property address
e.g., 456 Garrison Lane, Franklin TN
Original list price
e.g., $925,000
Where the negotiation stands right now
e.g., buyer offered $900K, seller countered at $915K
Your client's stance
e.g., buyer will go to $910K max but wants $7K in closing cost credit
What you know about the other side
e.g., seller relocating, needs to close by July 31, has no backup offer
Supply/demand context for this deal
e.g., property has been on market 18 days, average DOM is 16, no competing offers
What you're specifically proposing
e.g., $910K, seller pays $7K closing costs, 30-day close, waive appraisal contingency
Data supporting your proposal
e.g., comps at 318 Thornton ($725K adjusted) and 209 Garrison ($780K adjusted) support $900-$920K range
What you can give up
e.g., can waive appraisal contingency, can close in 21 days instead of 30
Non-negotiable items
e.g., inspection contingency stays, price ceiling at $910K
Negotiation style
e.g., professional, solution-oriented, firm but respectful
Language to avoid
e.g., ultimatum language, emotional appeals, 'my client loves this house', 'final offer'
Follow these steps to get the best results. Each step maps to proven frameworks taught in AI Acceleration.
Your negotiation persona should project calm competence. Whether you're the buyer's agent or listing agent, the hero is a professional advocate—not aggressive, not desperate. The role affects whether AI frames proposals as demands or as solutions.
Name the specific negotiation type and format. A counter-offer email is structured differently than a repair request. A closing extension request needs a different tone than an initial offer letter. Specify what you're writing so AI structures it correctly.
Give AI the complete negotiation picture: current numbers, both parties' positions, market leverage, and your specific proposal with justification. Include what you're willing to concede AND what you won't. This lets AI frame the proposal as a give-and-take rather than a demand.
Ban emotional language and ultimatums. 'My buyers absolutely love this house' weakens your position. 'Final offer' backs you into a corner. Professional negotiation emails present data, propose terms, and leave room for response. Your exclusion list keeps the email strategic.
Read the email as the other agent. Does it feel professional or aggressive? Does it give them something to work with or back them into a corner? A good negotiation email makes the other side want to find a solution, not dig in. Check that your justification is data-backed and your tone invites collaboration.
Template with Your Details
You are a buyer's agent negotiating on behalf of first-time buyers in Williamson County, TN. Write a counter-offer response email to the listing agent. Transaction Context: - Property: 456 Garrison Lane, Franklin TN 37069 - List Price: $925,000 - Current Offer/Counter: Buyer offered $900K, seller countered at $915K - My Client's Position: Buyer can go to $910K but wants $7K closing cost credit (net to seller: $903K) - Other Party's Likely Motivation: Seller relocating to Denver, needs to close by July 31, no backup offer currently - Market Leverage: Property at 18 DOM, average DOM for this price range is 16, no competing offers Negotiation Details: - What I'm Proposing: $910K with $7K seller-paid closing costs, 30-day close, inspection contingency, waive appraisal contingency - Why It's Fair: 318 Thornton sold at $895K with similar sqft but smaller lot. 209 Garrison sold at $940K but had 300 more sqft and a 3-car garage. $910K is consistent with the comp range. Waiving appraisal contingency removes a risk for the seller. - What I'm Willing to Concede: Can reduce closing cost ask to $5K, can close in 21 days, waiving appraisal contingency - What I Won't Concede: Inspection contingency is non-negotiable, price ceiling at $910K Email Recipient: Listing agent (Jane at Compass) Tone: Professional, solution-oriented, firm but collaborative Length: 200 words, structured with clear terms Do NOT use: 'my clients love this house,' 'final offer,' ultimatum language, 'take it or leave it,' emotional appeals
AI-Generated Result
Alternative versions for different use cases.
After inspection, requesting repairs or credit
Presenting an initial offer with context that makes it compelling
Advising your buyer on strategy when competing against other offers
Learn the Frameworks
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