AI Systems Instructor • Real Estate Technologist
Quick Answer: This template turns raw CMA data into a persuasive pricing narrative that sellers understand and trust. Fill in your comps, market context, and price recommendation to generate a professional CMA narrative in your voice.
A CMA spreadsheet shows the data. A CMA narrative explains what the data means and why your price recommendation is right. This template turns your comparable sales analysis into a written narrative that sellers understand, trust, and act on—without you spending 45 minutes writing it from scratch.
Your credibility positioning
e.g., listing pricing strategist with 200+ CMAs delivered
Geographic market
e.g., Williamson County, TN
Subject property address
e.g., 322 Thornton Drive, Franklin TN 37064
Bedroom/bathroom count
e.g., 4BR/3BA
Square footage
e.g., 3,100 sq ft
Property condition assessment
e.g., kitchen updated 2023, bathrooms original, good overall maintenance
What makes the property worth more
e.g., cul-de-sac lot, screened porch, Williamson County schools
What might limit value
e.g., smaller lot at 0.25 acre, no third garage bay, original bathrooms
3 closed comparable sales with details
e.g., 318 Thornton, $725K, 12/2025, same plan, larger lot, updated baths
Current competing listings
e.g., 410 Maple, $739K, 8 DOM, 3-car garage, similar condition
Broader market conditions
e.g., 16 days average DOM, 2.3 months supply, 3.8% YoY appreciation
Your pricing recommendation
e.g., $729,000
Why this specific number
e.g., undercuts Active 1 by $10K, supported by Comp 1 and 2, accounts for bathroom disadvantage
Seller's motivation and constraints
e.g., relocating, needs to close by July, realistic about market but hopeful for top dollar
Weak language to avoid
e.g., in my opinion, I think, aggressive pricing, let's try it and see
Follow these steps to get the best results. Each step maps to proven frameworks taught in AI Acceleration.
Position yourself as a pricing strategist, not just someone pulling comps. The hero role affects whether AI writes 'here are some comparable sales' or 'here's why the data supports $729,000.' The latter wins listings.
Decide the format: a full narrative for a listing presentation, a one-page summary, or a brief justification letter. Each requires different depth. A listing presentation narrative needs storytelling; a summary needs data bullets.
This step requires the most work: enter 3 comps with specific differences, 2 active competitors, market context, and your subject property details. The quality of your CMA narrative is 100% dependent on the quality of data you provide. Include advantages AND disadvantages—sellers trust agents who acknowledge both.
Ban weak language like 'I think' and 'in my opinion.' A CMA narrative should present data-backed conclusions, not opinions. Also set the tone to match the seller's situation—a seller who's emotionally attached to price needs empathy with data, not just data.
Double-check every comp address, price, and date. Verify the math on per-square-foot calculations and percentage adjustments. Then read the narrative as the seller: does it make the price recommendation feel inevitable based on the data? If the data clearly supports the price, the narrative should make saying 'yes' easy.
Template with Your Details
You are a listing pricing strategist with 200+ CMAs delivered, working in Williamson County, TN. Write a CMA narrative for a listing presentation for 322 Thornton Drive, Franklin TN. Subject Property: - Address: 322 Thornton Drive, Franklin TN 37064 - Property Type: Single-family - Beds/Baths: 4BR/3BA - Square Footage: 3,100 sq ft - Lot Size: 0.25 acres - Year Built: 2020 - Condition: Kitchen updated 2024 (quartz counters, new appliances), bathrooms original, overall well-maintained - Key Advantages: Cul-de-sac lot, screened porch, Williamson County schools, 20 min commute to Nashville - Key Disadvantages: Smaller lot (0.25 acre vs 0.35-0.5 for neighbors), 2-car garage (some comps have 3), original bathrooms Comparable Sales: - Comp 1: 318 Thornton Dr, sold $725,000, Dec 2025, 4BR/3BA, 3,100 sqft, 0.35 acre, bathrooms updated, no screened porch - Comp 2: 209 Garrison Lane, sold $780,000, Nov 2025, 4BR/3.5BA, 3,400 sqft, 0.5 acre, 3-car garage, fully updated - Comp 3: 102 Cedar Bluff Ct, sold $695,000, Jan 2026, 4BR/2.5BA, 2,900 sqft, 0.3 acre, original kitchen, no porch Active Competition: - Active 1: 410 Maple Court, listed $739,000, 12 DOM, 4BR/3BA, 3,200 sqft, 0.4 acre, 3-car garage - Active 2: 225 Lockwood Dr, listed $699,000, 22 DOM, 4BR/2.5BA, 3,000 sqft, 0.3 acre, needs updates Market Context: - Average DOM for $700K-$800K in Williamson County: 18 days - Months of supply: 2.3 - Price trend: Up 3.8% YoY - Rate environment: 6.3% 30-year fixed, down from 6.8% in Oct My Price Recommendation: $729,000 Pricing Rationale: Positions $10K below 410 Maple (accounts for their 3-car garage and larger lot), $4K above 318 Thornton (justified by kitchen update and screened porch), and well above 102 Cedar Bluff (our updates and screened porch warrant the premium) Seller Situation: Relocating for work, needs to close by July, realistic about market but hoping for strongest possible price Tone: Confident, data-backed, zero hedging Length: 400 words Do NOT use: 'in my opinion,' 'I think,' 'aggressive,' 'we'll see,' 'test the market'
AI-Generated Result
Alternative versions for different use cases.
Brief version for sellers who want the bottom line
When the original price hasn't worked and you need to support a reduction
Using CMA data to justify an offer price for a buyer client
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