AI Systems Instructor • Real Estate Technologist
Quick Answer: BoomTown (Inside Real Estate) is a proven lead generation and AI CRM platform for real estate teams, combining PPC advertising, AI lead scoring, smart team routing, and a unique Success Assurance human backup program. Best for mid-size to large teams with budget for volume lead gen. Rated 7.5/10. Starting at $1,000/mo.
Analyzes lead behavior patterns—website activity, property views, email engagement, and response rates—to score and rank leads by conversion probability. Agents see their hottest opportunities first, every day, without manual sorting.
AI distributes leads based on agent performance, availability, geography, price range specialty, and round-robin rules. Ensures high-value leads go to top producers while training leads help develop newer agents.
Managed digital advertising that generates buyer and seller leads through Google PPC and Facebook campaigns. BoomTown manages the ad creation, targeting, and optimization—you set the budget and geographic focus.
A hybrid AI + human follow-up system. When agents don't contact leads within a set timeframe, BoomTown's team reaches out on your behalf, qualifies the lead, and returns warm handoffs. Prevents lead leakage from slow response times.
Search-engine-optimized property search website that captures and tracks leads. Every property view, saved search, and return visit feeds behavioral data into the AI scoring system, building a profile for each lead.
Real-time visibility into team performance: lead response times, follow-up completion rates, conversion metrics, and ROI by lead source. AI highlights underperforming areas and suggests coaching opportunities.
AI Acceleration teaches BoomTown as the 'volume play' for established teams. The platform's AI handles lead generation, scoring, and routing at scale, while the Success Assurance program provides a safety net. Agents layer in Context Cards and HOME Framework prompts to personalize the communications that BoomTown's system triggers.
Define your geographic targets, budget, and lead volume goals. BoomTown's team manages the PPC campaigns, but you need to provide the strategic direction: which neighborhoods, price ranges, and buyer/seller types you want to target.
Set up lead distribution logic for your team. Use the 5 Essentials to define routing criteria: Task (what type of lead?), Audience (which agent handles this profile?), Materials (lead source, budget, location), and Constraints (max leads per agent, response time requirements).
Enable the backup follow-up system and set your response time threshold. Typically, if an agent doesn't contact a lead within 15-30 minutes, Success Assurance takes over. This ensures zero lead leakage while holding agents accountable.
Review the team dashboard weekly using the OODA Loop. Observe: response times, contact rates, conversion by agent and lead source. Orient: compare to benchmarks and identify gaps. Decide: adjust routing rules, coaching, or budget allocation. Act: implement changes and track impact.
Prompt
[BoomTown AI Team Lead Distribution] Scenario: Tuesday 2:15pm. Three leads come in simultaneously from different sources. Lead 1: Google PPC — "Homes for sale in Brentwood TN under $500K" Lead 2: Facebook Ad — Luxury listing click, $1.2M property in Belle Meade Lead 3: Website organic — Saved 4 condos in Germantown, $250-350K range BoomTown AI processes all three:
Output
**Lead 1 — Google PPC, Brentwood, <$500K:** AI Score: 72/100 (Warm — active search intent, specific area) Routing Logic: Brentwood specialist + available now + response rate >90% Routed to: Agent Sarah (Brentwood expert, currently online, 94% response rate) Action: Instant text notification + email with lead details + auto-response sent **Lead 2 — Facebook, Luxury Belle Meade, $1.2M:** AI Score: 58/100 (Warm — ad click, but Facebook leads need qualification) Routing Logic: Luxury specialist + price range experience + available within 15 min Routed to: Agent Michael (luxury certified, has 12 transactions >$1M, available) Action: Priority notification + Success Assurance backup at 15-minute mark **Lead 3 — Organic, Germantown Condos, $250-350K:** AI Score: 81/100 (Hot — organic search + 4 saves = high intent) Routing Logic: First-time buyer specialist + downtown expertise + fastest response time Routed to: Agent Rachel (downtown/condo specialist, 2-minute avg response time) Action: Immediate notification + auto-response with saved listings + phone call reminder **Team Dashboard Update (2:15pm):** - 3 new leads assigned in under 30 seconds - All 3 agents notified via push notification - Success Assurance backup armed for all 3 (15-min threshold) - Expected first human contact: within 5 minutes for all leads **If Agent Michael doesn't respond within 15 minutes:** Success Assurance activates: human follow-up team calls the luxury lead, qualifies them, and schedules a callback with Michael. Lead doesn't go cold.
BoomTown's AI did three things simultaneously that would take a team lead 15+ minutes to do manually: scored each lead based on source and behavior, matched them to the optimal agent based on specialty and availability, and armed backup systems in case agents drop the ball. The Success Assurance layer is what separates BoomTown from CRM-only solutions—it acknowledges that the best routing in the world doesn't matter if agents don't pick up the phone. For team leads who've struggled with agent accountability, this hybrid AI + human approach addresses the real problem.
Other tools real estate agents use for similar tasks.
AI-powered digital marketing with dynamic remarketing—lower price point, more ad-tech focus
All-in-one AI OS with stronger chatbot—broader AI features at a lower starting price
All-in-one platform often provided free by brokerages—more features, less specialized lead gen
Best CRM for lead management—modular approach at a lower price, but no built-in lead gen
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