AI Systems Instructor • Real Estate Technologist
Quick Answer: Ylopo is an AI-powered digital marketing and lead generation platform for real estate that manages Facebook and Google ads, dynamic listing remarketing, and AI lead qualification in a closed-loop system. Best for agents who want to own their lead pipeline instead of buying portal leads. Rated 8.0/10. Starting at $295/mo + ad spend.
AI manages your digital ad campaigns across Facebook, Instagram, and Google. Automatically creates ads from your MLS listings, optimizes targeting and bidding, and allocates budget to the best-performing campaigns. No manual ad management required.
When a lead views listings on your website, Ylopo's AI automatically creates personalized ads showing those properties (plus similar ones) in the lead's social media feed. Keeps your brand and listings in front of interested buyers for weeks after their initial visit.
AI-powered assistant that engages leads via text and voice, qualifies them on timeline, budget, and motivation, and books appointments. Handles the first-contact conversation 24/7, functioning as an AI ISA integrated directly into your lead pipeline.
AI-enhanced property search website that captures leads and tracks their browsing behavior. Every property view, save, and search feeds into the remarketing engine and lead scoring system, creating a behavioral profile for each prospect.
Scores leads based on website behavior, ad engagement, communication responses, and qualification data. Surfaces the hottest prospects so agents focus their time on the leads most likely to convert, not the most recent ones.
Unlike portal leads (Zillow, Realtor.com), Ylopo generates leads under your brand. Buyers see your name and listings, building recognition and trust before they ever talk to you. Reduces the 'shared lead' problem of portal-sourced leads.
AI Acceleration teaches Ylopo as the lead generation engine for agents who want to own their lead pipeline rather than rent it from portals. Ylopo handles the AI marketing (the 80%)—generating, retargeting, and qualifying leads—while the agent brings the 20% (local expertise, personal connection, and the Context Card voice that closes deals).
Configure your Ylopo website and ad accounts. Upload your branding, connect your MLS feed, and set your target areas. The AI needs your market parameters and budget to optimize ad delivery. Define your ideal client profile using the 5 Essentials: who are they, what do they want, where do they search, and what's your budget?
Ylopo's AI creates dynamic ads from your listings and targets them to relevant audiences. Resist the urge to micromanage—give the AI 2-3 weeks to learn and optimize before judging results. Set your monthly ad budget and let the algorithm allocate it to the highest-performing campaigns.
Set up the AI assistant's qualification criteria and conversation parameters. Load your brand voice principles (from your Context Card) into the configuration. Define what qualifies as a hot lead for your market: timeline, budget range, pre-approval status, and area of interest.
Review performance monthly using the OODA Loop. Observe: lead volume, cost per lead, qualification rates. Orient: compare to your target metrics and industry benchmarks. Decide: adjust budget allocation, targeting parameters, or AI qualification criteria. Act: implement changes and monitor for the next cycle.
Prompt
[Ylopo AI Dynamic Remarketing Sequence] Scenario: Lead Sarah visits your Ylopo website from a Facebook ad on Monday evening. Website behavior: - Searched: Franklin TN, 3-4BR, $500-700K - Viewed 8 listings, saved 3 - Spent 4 minutes on 224 Carriage Way ($625K) - Exited without submitting contact info Ylopo AI takes over:
Output
**Monday 9pm — raiya AI text (triggered by website exit without conversion):** "Hi! I noticed you were checking out some great homes in Franklin. The one on Carriage Way is getting a lot of interest. Would you like more info or to set up a tour?" **Tuesday — Dynamic Remarketing Begins:** Sarah's Facebook/Instagram feed now shows: - Ad 1: 224 Carriage Way (the listing she spent 4 min on) with professional photos and price - Ad 2: Carousel of 3 similar Franklin homes in the $500-700K range she hasn't seen yet - Ad 3: Just-listed property at 1156 Briarwood, Franklin — matches her search criteria All ads are branded with your name, photo, and brokerage. **Wednesday — Sarah clicks the Briarwood listing ad:** - Returns to your website - Views 4 more properties - Submits contact form: "Interested in touring Briarwood and Carriage Way properties this weekend" **Wednesday (immediately) — raiya AI engages:** "Sarah! Great taste—both of those properties are worth seeing in person. Quick question: are you currently pre-approved for financing? And is Saturday or Sunday better for touring?" **AI Qualification Result:** - Lead Score: 91/100 (Hot) - Budget confirmed: $550-650K - Timeline: Active, requesting showings - Pre-approved: Yes, through local lender - CRM handoff to agent with full behavioral data + conversation transcript **Total AI touchpoints before agent involvement:** - 1 AI text outreach - 3 dynamic remarketing ads - 1 AI qualification conversation - Result: Fully qualified, pre-approved buyer with showing request
The magic of Ylopo's AI is the closed loop. Sarah would have been a lost visitor on Monday—browsed and left without converting. The AI remarketing brought her back two days later with personalized ads featuring the exact property she liked, plus new ones matching her criteria. By the time the agent gets involved, the AI has already done the heavy lifting: re-engaged, qualified, and confirmed pre-approval. This is what AI Acceleration means by 'AI does the 80%'—the agent steps in for the 20% that matters most (the personal tour, local expertise, and closing).
Other tools real estate agents use for similar tasks.
All-in-one platform with built-in marketing—broader features but less specialized in digital advertising
Similar lead gen and CRM platform—strong in PPC lead generation and team management
All-in-one with built-in advertising tools—often brokerage-provided, reducing out-of-pocket cost
Learn the Frameworks