AI Systems Instructor • Real Estate Technologist
Quick Answer: Chime rebranded to Lofty in 2022. The platform combines CRM, IDX website, AI chatbot, predictive analytics, and automated marketing in one system. If you're searching for Chime AI, Lofty is the current product with significantly enhanced AI capabilities. Rated 8.5/10. Starting at $449/mo.
More sophisticated than the original Chime scoring. Analyzes website behavior, email engagement, communication history, and market signals to predict conversion likelihood. Surfaces priority leads automatically so agents spend time on the right prospects.
The chatbot that Chime pioneered, now significantly improved. Handles initial lead qualification, books appointments, and answers common questions 24/7. More natural conversation flow and better handling of complex inquiries than the original Chime version.
The same powerful IDX platform from Chime with AI enhancements. Tracks buyer behavior, learns from search patterns, and sends personalized property alerts. Every interaction feeds data back into the CRM for smarter follow-up.
New since the Chime era. Uses historical data and behavioral signals to forecast which leads will convert, when homeowners are likely to list, and which marketing channels deliver the best ROI for your specific market.
AI-triggered campaigns that adapt based on lead behavior. Drip sequences, social media ad management, and listing marketing that adjusts messaging and timing automatically—an evolution of Chime's original automation tools.
All Chime data, contacts, and configurations transferred automatically during the rebrand. If you're a former Chime user, your account and history are already in Lofty. New sign-ups get the full Lofty experience from day one.
AI Acceleration teaches Lofty (the current Chime) as the premier example of an Agentic AI OS. Whether you knew it as Chime or are discovering it as Lofty, the workflow is the same: configure AI to handle the operational heavy lifting so agents focus on relationships and deals.
Configure the Lofty AI chatbot with your brand voice and qualification criteria. If you're a former Chime user, review and update your settings—the AI capabilities have expanded significantly. Load your Context Card principles into the chatbot personality settings.
Create automated follow-up sequences for each lead type. Lofty's AI optimizes timing and cadence based on engagement data—more sophisticated than Chime's original action plans. Set up different sequences for each lead source.
Review the predictive scoring daily. Let AI surface your priority leads instead of manually sorting through your database. Configure smart lists so your morning starts with the highest-probability opportunities.
Review AI chatbot conversations and lead scoring accuracy weekly. Observe outcomes, Orient against your conversion standards, Decide on adjustments, and Act on improvements. The system gets smarter as you refine its parameters.
Prompt
[Former Chime User Upgrade — Leveraging New Lofty AI Features] Scenario: Agent Marcus used Chime for 2 years (2020-2022). His account migrated to Lofty automatically. He has 3,400 contacts in the CRM but hasn't explored the new AI features. Here's what the AI surfaces on his first day using the Lofty dashboard:
Output
**Lofty AI Dashboard — Monday Morning for Marcus:** **Predictive Analytics Alert (NEW — not available in Chime):** "3 contacts in your database show high sell probability in the next 90 days: - Jennifer Walsh (Brentwood) — Home equity up 34%, property owned 7+ years, recently viewed home value content - David Kim (Franklin) — Searched moving company websites, viewed listings in Nashville, life event signals detected - Lisa Thornton (Spring Hill) — Property tax records show recent improvements, Zillow estimate tracking enabled" **AI Lead Scoring Update:** "47 of your 3,400 contacts reclassified based on recent behavioral analysis: - 12 moved from Cold → Warm (re-engaged with emails in past 30 days) - 8 moved from Warm → Hot (multiple website visits + property saved) - 27 moved from Warm → Cold (no engagement in 180+ days)" **AI Chatbot Summary (past week):** "Handled 14 website visitor conversations: - 3 qualified as Hot (appointments requested) - 5 qualified as Warm (interested, not ready) - 6 Cold (browsing only) Note: 2 Hot leads came in after 10pm — would have been missed without AI." **Suggested Action Plan:** "Based on your conversion history, contacts who receive a personal email within 24 hours of moving from Warm → Hot convert at 3.2x the rate of those contacted after 48 hours. You have 8 newly Hot contacts. Prioritize outreach today."
For former Chime users like Marcus, the Lofty upgrade is substantial. Predictive analytics (identifying likely sellers from behavioral signals), reclassified lead scoring (AI re-evaluating his entire database), and the improved chatbot (qualifying leads at 10pm) all represent capabilities that didn't exist in the Chime era. The AI Acceleration insight: this is the Agentic AI OS in action—AI working autonomously across the business to surface opportunities. Marcus doesn't need to scroll through 3,400 contacts. The AI tells him exactly who to call and why.
Other tools real estate agents use for similar tasks.
This IS Lofty — Chime rebranded in 2022. See our full Lofty review for the latest features and pricing.
Similar all-in-one platform, often provided free by brokerages—lower out-of-pocket cost
Best CRM for lead management with 250+ integrations—modular approach vs all-in-one
Strong lead generation and team management—similar price point with different strengths
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