AI CRM & Lead Generation

Lofty for Real Estate: Review & Guide

RW
Ryan Wanner

AI Systems Instructor • Real Estate Technologist

Quick Answer: Lofty (formerly Chime) is the leading Agentic AI OS for real estate, combining CRM, IDX website, AI chatbot, predictive analytics, and automated marketing in one platform. Best for teams processing high lead volumes who want AI orchestrating their entire business pipeline. Rated 8.5/10. Starting at $449/mo.

Quick Facts

Rating
8.5/5
Pricing Starting at $449/mo; custom pricing for teams
Best For Teams and brokerages seeking an all-in-one AI-powered operating system with predictive analytics, smart IDX website, AI chatbot, and automated marketing
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What Lofty Does for Real Estate

Lofty (formerly Chime) represents what AI Acceleration calls the 'Agentic AI OS' for real estate—a platform where AI doesn't just assist individual tasks but orchestrates your entire business operation. Lofty combines a CRM, IDX website, AI chatbot, predictive analytics, automated marketing, and transaction management into a single platform where each component talks to every other. The AI layer runs through everything: it scores and prioritizes leads based on behavioral signals, triggers personalized follow-up sequences, predicts which leads are most likely to convert, and even handles initial conversations through its AI assistant. This is the platform that turns the concept from AI Acceleration's 'Agentic AI OS' blog post into reality—AI working autonomously across your business rather than in isolated tools. The trade-off is cost and complexity. Lofty is a significant investment, and getting the most from it requires proper setup and training. But for teams processing high lead volumes, the integrated AI capabilities can replace multiple standalone tools and eliminate the integration headaches that come with a cobbled-together tech stack.

Analyzes lead behavior across your website, emails, and communications to predict conversion likelihood. Surfaces hot leads automatically so agents focus on the most promising opportunities instead of guessing.

Handles initial website visitor conversations, qualifies leads by asking about timeline, budget, and preferences, and books appointments—all before a human agent gets involved. Functions as an AI-powered ISA (Inside Sales Agent).

AI-optimized property search that learns from visitor behavior. Recommends listings based on search patterns, sends automated property alerts, and tracks which listings each lead views to inform follow-up conversations.

Uses historical data and behavioral signals to forecast which leads will convert, when sellers are likely to list, and which marketing channels deliver the best ROI. Data-driven decisions replace gut feelings.

AI-triggered drip campaigns, social media ad management, and listing marketing that adapts based on lead behavior. The system automatically adjusts messaging and timing based on how leads interact with your content.

Contact management with AI-powered action plans, smart list segmentation, and automated task creation. The CRM learns from agent behavior to suggest optimal follow-up timing and communication channels.

Context Cards + HOME Framework

How AI Acceleration Teaches Lofty

AI Acceleration teaches Lofty as the premier example of an Agentic AI OS in real estate—a system where AI operates autonomously across the business. The key is proper initial setup: configure your AI chatbot with your Context Card voice, train the system on your market, and establish the OODA Loop for ongoing verification.

1

Configure the AI Foundation

Set up your Lofty AI chatbot with your brand voice and qualification criteria. Load your Context Card principles into the chatbot's personality settings. Define what qualifies as a hot, warm, or cold lead for your market.

2

Build Automated Pipelines

Create AI-powered action plans for each lead source and type. New Zillow leads get one sequence, open house visitors get another, past client referrals get a third. Let the AI optimize timing and cadence based on engagement data.

3

Let AI Score and Route

Trust the predictive analytics to surface priority leads. Configure smart lists so agents see their hottest opportunities first every morning. Use the AI scoring to route leads to the right team member based on specialty and availability.

4

OODA Loop the AI Outputs

Review AI chatbot conversations weekly. Observe: are leads being qualified accurately? Orient: does the chatbot sound like your brand? Decide: adjust qualification criteria or conversation flows. Act: update settings and monitor results.

Pros & Cons

Pros

  • True all-in-one platform—CRM, IDX website, AI chatbot, marketing, and analytics in one system
  • AI chatbot effectively replaces an ISA for initial lead qualification and appointment setting
  • Predictive analytics surface conversion-ready leads automatically
  • Every component shares data, eliminating integration gaps between separate tools
  • Smart IDX website tracks buyer behavior and feeds insights back to the CRM

Cons

  • Starting at $449/month is a significant investment for solo agents
  • All-in-one means if one component underperforms, switching is difficult
  • Setup and optimization takes weeks—not a plug-and-play solution
  • AI chatbot needs ongoing tuning to match your brand voice and qualification standards
  • Less integration flexibility than a modular Tiny Stack approach
Real-World Example

Lofty in Action

Prompt

[Lofty AI Agentic Workflow — Autonomous Lead Handling]

Scenario: 11:47pm Tuesday night. New lead visits your Lofty IDX website from a Facebook ad.

Lead behavior:
- Viewed 6 properties in Brentwood, $550K-$700K range
- Saved 2 properties to favorites
- Clicked 'Schedule Tour' on one listing
- Filled out contact form with timeline: '1-3 months'

Output

**11:47pm — AI Chatbot Engages (No Human Involved):** "Hi! I noticed you've been looking at some great homes in Brentwood. The one on Heathrow Lane is getting a lot of attention—would you like to set up a tour this week? I can also send you a few similar homes in that $550-700K range that just hit the market." Lead responds: "Yes, interested in touring Saturday." Chatbot: "Saturday works well. I have 10am and 2pm available with Amanda. Which works better for you? Also—are you currently pre-approved for financing, or would you like a lender recommendation?" **Simultaneously, Lofty AI processes:** - Lead Score: 87/100 (Hot) - Auto-tagged: Buyer, Brentwood, $550-700K, 1-3 month timeline - Added to Action Plan: 'Hot Buyer — Brentwood' - Agent notification: Priority SMS to Amanda at 7am Wednesday - Property alerts configured: Brentwood, 4BR+, $500-750K, auto-send new listings - Facebook ad pixel: retarget with Brentwood listings **7:00am Wednesday — Agent Amanda's Dashboard:** - Priority notification: Maria Garcia — Hot lead (87/100) - Tour booked: Saturday 2pm, 4521 Heathrow Lane - Lead viewed: 6 properties, saved 2, clicked tour on 1 - Chatbot transcript: Qualified, pre-approval status unknown - Suggested action: Confirm tour, ask about pre-approval, send 3 similar listings

This is the Agentic AI OS in action. From 11:47pm to 7:00am, AI handled what would traditionally require an ISA on the night shift: engaged the lead, qualified them, booked a showing, scored and tagged them, configured ongoing marketing, and briefed the agent. Zero human involvement until the agent starts their day. The AI Acceleration framework applies here at the system level—the AI isn't just drafting one email, it's orchestrating the entire lead-to-showing pipeline autonomously.

Lofty Pricing

Current pricing as of

Core

$449/month

Premier

$699/month

Enterprise

Custom pricing

Alternatives to Lofty

Other tools real estate agents use for similar tasks.

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Frequently Asked Questions

Is Lofty worth the $449+/month investment?
For teams processing 50+ leads per month, often yes. Calculate what you currently spend on separate CRM, website, chatbot/ISA, and marketing tools—Lofty typically replaces 3-5 separate subscriptions. If you're paying $200 for an ISA service, $100 for a CRM, $150 for an IDX website, and $100 for marketing automation, Lofty's $449 consolidates all of that with better data integration. Solo agents with lower lead volumes should consider Follow Up Boss + ChatGPT as a more cost-effective alternative.
How does Lofty's AI chatbot compare to hiring an ISA?
Lofty's AI chatbot handles the initial qualification conversation at any hour—including 11pm when leads are actively browsing. A human ISA is better at complex conversations, reading emotional cues, and building rapport. The optimal setup for high-volume teams: Lofty chatbot handles first contact and basic qualification 24/7, human ISA takes over for leads that need personal attention. For teams that can't afford a full-time ISA, the chatbot fills that gap effectively.
Is Lofty the same as Chime?
Yes. Chime rebranded to Lofty in 2022. The product is the same platform with continued development. If you previously used Chime, Lofty is the current version with updated AI features, a refreshed interface, and expanded capabilities. All Chime accounts were migrated to Lofty.
Can I use Lofty with other AI tools like ChatGPT or Claude?
Absolutely, and AI Acceleration recommends it. Lofty handles the operational AI (lead scoring, routing, automated sequences, chatbot), while ChatGPT or Claude handles the creative AI (writing listing descriptions, drafting personal emails with your Context Card, creating market analyses). Use Lofty's lead data as the Materials in your HOME Framework prompts for other AI tools.

Or start with free AI insights for real estate: