AI Systems Instructor • Real Estate Technologist
Quick Answer: Structurely AI is an AI-powered lead qualification chatbot for real estate that engages leads via text and email within seconds, 24/7. Functions as an affordable AI ISA replacement, qualifying leads on timeline, budget, and pre-approval status. Rated 7.0/10. Starting at $179/mo for up to 50 leads.
Conversational AI that engages leads via text and email with natural-sounding messages. Asks qualifying questions about timeline, budget, pre-approval, and preferences. Categorizes leads as hot, warm, or cold based on responses.
Responds to new leads within seconds, any time of day or night. Handles the critical first-contact window that determines whether a lead converts or goes cold. No more lost leads from slow response times.
Continues following up with leads who aren't ready to act immediately. The AI re-engages cold leads periodically with relevant messages, checking if their timeline has changed—converting 'not yet' leads into appointments months later.
When a lead qualifies, the AI can book appointments directly on the agent's calendar. Handles the scheduling back-and-forth that often causes qualified leads to fall through the cracks.
Syncs with Follow Up Boss, kvCORE, Sierra Interactive, BoomTown, and other major real estate CRMs. Lead qualification data, conversation history, and status updates flow directly into your existing system.
Works with leads from any source—Zillow, Realtor.com, Facebook Ads, Google Ads, your website, and more. Adapts its initial message based on the lead source for more relevant first contact.
AI Acceleration teaches Structurely as the 'first contact' layer that solves the speed-to-lead problem. The AI handles the initial qualification conversation, then hands off to the human agent for relationship building. It's the 80/20 Rule in action: AI does the 80% (initial outreach, qualification, scheduling) so you can focus on the 20% (personal connection, expert guidance, closing).
Integrate all incoming lead sources with Structurely. Zillow, Realtor.com, Facebook Ads, website forms—every lead should hit the AI within seconds of submission. The value of AI qualification increases with volume.
Define what makes a lead 'hot' for your market. Use the 5 Essentials to structure your criteria: Timeline (within 30 days?), Budget (matches your market?), Pre-approval (have it or willing to get it?), Motivation (why are they moving?). The AI uses these to score and categorize.
Trust the AI to manage the initial 2-5 message exchange with every lead. Review the conversations weekly to ensure quality, but resist the urge to intervene on every lead. The AI's consistency at speed beats sporadic human follow-up every time.
Review qualified lead handoffs weekly. Observe: are leads properly categorized? Orient: is the AI asking the right questions for your market? Decide: adjust qualification thresholds or conversation flows. Act: refine and monitor conversion from AI-qualified to closed.
Prompt
[Structurely AI Conversation — Zillow Lead Qualification] New lead: James Patterson Source: Zillow inquiry on 1847 Oak Valley Dr, Nashville ($415,000) Time: Wednesday 10:23pm Structurely AI engages via text message:
Output
**10:23pm — AI First Response (12 seconds after inquiry):** AI: "Hey James! Thanks for checking out the Oak Valley Dr property. It's a great home—are you looking to buy in the Nashville area?" **10:25pm — Lead responds:** James: "Yeah, looking for something in that area. Just starting to look." **10:25pm — AI qualification begins:** AI: "Nice, Nashville's got some great neighborhoods right now. Are you looking for yourself, or investing? And roughly what's your budget range?" **10:28pm — Lead responds:** James: "For me and my wife. Probably $400-450K. Maybe up to $475 for the right place." **10:28pm — AI continues:** AI: "Got it! That's a solid range for this area. Are you pre-approved for a mortgage yet, or is that still on your to-do list?" **10:31pm — Lead responds:** James: "Not yet, been meaning to do that." **10:31pm — AI responds:** AI: "No worries, that's super common. Getting pre-approved early gives you a real advantage when you find the right home—sellers take those offers more seriously. Want me to have Amanda connect you with a great local lender? She can also set up some showings for homes in your range." **10:33pm — Lead responds:** James: "Yeah, that would be helpful. We could probably look at places this weekend." **AI Classification:** - Status: WARM (interested, active timeline, not pre-approved) - Budget: $400-475K - Timeline: Active, wants weekend showings - Action: Schedule handoff to agent Amanda for Thursday morning call - CRM Note: Buyer, Nashville, $400-475K, needs pre-approval, interested in Oak Valley area, weekend showing availability
At 10:23pm on a Wednesday, most agents are asleep or off the clock. Without Structurely, this lead would get a response Thursday morning at best—by which time James may have contacted 3 other agents from Zillow. The AI handled 5 messages in 10 minutes, qualified the lead, identified the pre-approval gap, suggested a solution, and set up a warm handoff. This is the 21x speed-to-lead advantage in practice. The AI Acceleration insight: Structurely handles the qualification (the 80%), so the agent can focus on the relationship and expertise (the 20%) starting with a pre-qualified, primed lead.
Other tools real estate agents use for similar tasks.
All-in-one platform with built-in AI chatbot—broader feature set but higher price point
AI-powered lead gen with built-in nurturing—focuses on generating leads, not just qualifying them
CRM with speed-to-lead automation—handles routing and action plans but less sophisticated AI conversations
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