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CMA Narrative
Pricing a listing in a shifting market
H - Hero
The challenge: Pricing a listing in a shifting market
O - Outcome
A compelling CMA narrative that positions the sellers' home favorably despite market softening
M - Materials
Property details, market data, client context, and your brand voice Context Card
E - Execute
Apply the 5 Essentials framework: define Ask, Audience, Channel, Facts, and Constraints, then iterate on the output
Prompt
Using my Context Card for brand voice, write a 300-word CMA narrative for a 4BR/3BA in Brentwood, TN. Median price dropped 3% last quarter but inventory is at 1.8 months. The home has $50K in recent renovations. Target audience: the sellers who are nervous about the market shift. Frame the data as opportunity, not alarm. Include: median price trend, DOM change, inventory levels, and how their renovations position them above median. Reference 3 specific comparable sales I'll provide.
AI Output
A compelling CMA narrative that positions the sellers' home favorably despite market softening
Why It Works
This prompt works because it applies the 5 Essentials framework — specifying exactly what you want, who it's for, the relevant facts, and clear constraints. The specificity eliminates generic AI output and produces content you'd actually use.