AI Systems Instructor • Real Estate Technologist
Quick Answer: This template builds a listing-specific Context Card so AI knows your property as well as you do. One document handles listing descriptions, emails, social posts, and flyers—all in your voice with accurate property details.
Your Master Context Card captures who YOU are. A Listing Context Card captures everything about a SPECIFIC PROPERTY. Build one for each active listing and AI can write descriptions, social posts, showing feedback emails, and price reduction letters—all from a single source of truth.
Full property address with zip
e.g., 456 Garrison Lane, Franklin TN 37069
MLS listing number
e.g., MLS# 2584931
Current list price
e.g., $925,000
Bedroom and bathroom count
e.g., 4BR/3BA
Living square footage
e.g., 3,400 sq ft
Ranked features that sell this home
e.g., quartz waterfall island, primary closet system, screened porch with fireplace
What makes this listing different from competition
e.g., no HOA, 0.6-acre corner lot, EV charger
Subdivision and character description
e.g., Lockwood Glen - established, family-oriented, mature trees
Zoned school information
e.g., Liberty Elementary, Heritage Middle, Independence High
Recent comparable sales with prices and dates
e.g., 318 Thornton Dr sold $725K (12/2025), 209 Garrison sold $940K (11/2025)
Why the seller is selling and their constraints
e.g., relocating to Denver for work, needs to close by July 31
Rationale behind the list price
e.g., priced to undercut 410 Maple by $10K while lot size justifies premium over 318 Thornton
Ideal buyer profile
e.g., families wanting Williamson County schools with space and no HOA restrictions
Things AI should never mention
e.g., previous listing attempt, seller's personal situation
What photographs well vs. needs in-person viewing
e.g., kitchen and primary suite photograph well, backyard looks smaller in photos than reality
Follow these steps to get the best results. Each step maps to proven frameworks taught in AI Acceleration.
Fill in every hard fact: address, price, beds/baths, square footage, year built, lot size. These are the Materials that AI needs for every listing-related task. Get them right once and never re-type them.
List your top 5 features in order of selling impact—not the order they appear on the MLS sheet. What makes a buyer write an offer? That's your #1 feature. AI uses this ranking to lead with the strongest hook.
Add comps, competing listings, and your pricing rationale. This isn't just for CMAs—it gives AI the context to explain the price in listing descriptions, social posts, and buyer inquiry responses.
Document the seller's motivation, flexibility, and any sensitive information AI must avoid. This layer prevents AI from accidentally mentioning things that should stay confidential while enabling it to write strategically.
Paste this Listing Context Card at the start of any AI conversation about this property. Then use a specific template (listing description, social post, showing feedback email) and AI has everything it needs without you re-entering property details each time.
Template with Your Details
# LISTING CONTEXT CARD: 456 GARRISON LANE ## Lockwood Glen | Franklin, TN 37069 | Listed at $925,000 --- ## PROPERTY OVERVIEW Address: 456 Garrison Lane, Franklin TN 37069 MLS Number: MLS# 2584931 List Price: $925,000 Property Type: Single-family Beds/Baths: 4BR/3BA Square Footage: 3,400 sq ft Lot Size: 0.6 acres (corner lot) Year Built: 2021 Garage: 2-car attached, EV charger installed Stories: 2 HOA: None --- ## KEY FEATURES (Ranked by Impact) 1. Quartz waterfall island kitchen with Bosch appliance package, soft-close cabinets, walk-in pantry 2. Primary suite with custom closet system (California Closets) and steam shower 3. Screened porch with stone gas fireplace, wired for TV, overlooking fenced backyard 4. Mudroom with built-in cubbies and bench, direct garage access 5. Upstairs bonus room (400 sq ft) currently used as home office --- ## UNIQUE SELLING POINTS - No HOA—one of the few Lockwood Glen sections without one - Corner lot at 0.6 acres—largest available lot in the subdivision currently - EV charger (Level 2, 240V) already installed in garage - Original owner, all maintenance records and warranties available - Screened porch fireplace is gas—no ash, no mess, year-round use --- ## LOCATION & LIFESTYLE Neighborhood: Lockwood Glen - established 2018-2023, family-oriented, mature landscaping starting to fill in, no through-traffic School Zone: Liberty Elementary, Heritage Middle School, Independence High School (all Williamson County) Commute: 22 min to downtown Nashville via I-65, 8 min to Cool Springs, 5 min to Aspen Grove Nearby: Cool Springs Galleria (8 min), Aspen Grove shops (5 min), Harpeth River Greenway (10 min), Liberty Elementary (3 min) Lifestyle Fit: Families wanting Williamson County schools + space + no HOA restrictions. Move-up buyers from smaller homes. Relocation buyers from higher-cost markets. --- ## MARKET POSITIONING Comparable Sales: - 318 Garrison Lane: Sold $895K (Nov 2025), same floor plan, smaller lot (0.35 ac), no screened porch - 209 Garrison Lane: Sold $940K (Oct 2025), 5BR/3.5BA, 3,800 sqft, 0.5 acre - 102 Cedar Bluff: Sold $878K (Dec 2025), 4BR/3BA, 3,200 sqft, HOA $150/month Active Competition: - 410 Maple Court: Listed $939K, 4BR/3.5BA, 3-car garage, 0.4 acre, with HOA - 225 Lockwood Dr: Listed $899K, 4BR/2.5BA, 3,100 sqft, no pool/porch Pricing Strategy: $925K positions between 318 Garrison ($895K, smaller lot/no porch) and 209 Garrison ($940K, larger home). $14K below 410 Maple despite better lot, accounting for 410's 3-car garage advantage. --- ## SELLER CONTEXT Seller Situation: Relocating to Denver for work. Needs to close by July 31 or will consider renting the property. Seller Flexibility: Flexible on closing date (prefers 30-day but can do 45). Firm on net proceeds above $900K. Property History: Never previously listed. Original owner purchased lot in 2020, built 2021. Showing Instructions: Lockbox, 2-hour notice preferred, no showings before 9am (infant naps) --- ## CONTENT CONSTRAINTS - Do NOT mention: seller's employer name, relocation destination in public marketing, infant/showing restriction details - Always include: 'No HOA' prominently—it's the #1 differentiator - Photography notes: Kitchen and screened porch photograph beautifully. Backyard looks smaller in photos than in person—recommend video tour. Corner lot best captured by drone.
AI-Generated Result
Alternative versions for different use cases.
For listings you haven't taken yet—used for listing presentations
Extended version for properties over $1M with additional brand requirements
For rental properties or flips with financial data
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