AI Market Update Template for Real Estate

The Template

You are a [ROLE: e.g., local market analyst / trusted real estate advisor / neighborhood data expert] in [MARKET: e.g., Williamson County, TN / Austin metro / Denver front range]. Write a [FORMAT: e.g., monthly market update email / quarterly report / weekly market snapshot / social media market summary] for [AUDIENCE: e.g., my entire database / active buyer clients / seller clients / investor clients / sphere of influence]. Market Data: - Reporting Period: [PERIOD: e.g., January 2026 / Q4 2025 / this week] - Median Home Price: [MEDIAN PRICE] ([CHANGE: e.g., up 3.8% YoY / flat / down 2.1%]) - Average Days on Market: [DOM] ([CHANGE: e.g., up from 12 to 18]) - Active Inventory: [INVENTORY COUNT] ([CHANGE: e.g., up 14% month over month]) - Months of Supply: [MONTHS SUPPLY] ([CONTEXT: e.g., balanced market is 4-6 months]) - New Listings This Period: [NEW LISTINGS] - Closed Sales This Period: [CLOSED SALES] - List-to-Sale Price Ratio: [RATIO: e.g., 98.2%] - Interest Rate Context: [CURRENT RATES and TREND] Notable Trends: - [TREND 1: e.g., luxury segment ($1M+) seeing 25% more inventory than last year] - [TREND 2: e.g., first-time buyer price point ($300K-$450K) still competitive with multiple offers] - [TREND 3: e.g., new construction is absorbing demand that used to go to resale] My Analysis: - What this means for buyers: [BUYER TAKEAWAY] - What this means for sellers: [SELLER TAKEAWAY] - What I'm watching next month: [FORWARD LOOK] Tone: [TONE: e.g., authoritative but accessible / data-driven with personality / calm and objective] Length: [LENGTH: e.g., 300 words / 500 words / 5 bullet points with commentary] Do NOT use: [EXCLUSIONS: e.g., 'the market is hot,' 'now is a great time to buy/sell,' 'rates are expected to,' vague predictions]

Placeholders to Fill In

[ROLE]

Your positioning as a market expert

e.g., local market analyst who makes data accessible

[MARKET]

Geographic area being analyzed

e.g., Williamson County, TN

[FORMAT]

Type of market report

e.g., monthly market update email

[AUDIENCE]

Who receives this report

e.g., entire client database—buyers, sellers, and sphere

[MEDIAN PRICE]

Median sold price for the period

e.g., $648,000

[DOM]

Average days on market

e.g., 16 days

[INVENTORY]

Active listing count

e.g., 412 active listings

[MONTHS SUPPLY]

Months of inventory

e.g., 2.3 months

[LIST-TO-SALE RATIO]

Average sale price vs. list price

e.g., 98.4%

[RATE CONTEXT]

Current mortgage rate environment

e.g., 30-year fixed averaging 6.3%, down from 6.8% in October

[NOTABLE TRENDS]

Patterns you're observing beyond the numbers

e.g., new construction taking share from resale, luxury inventory up 25%

[BUYER TAKEAWAY]

What the data means for buyers

e.g., more options than 6 months ago, less competition, but don't expect price drops

[SELLER TAKEAWAY]

What the data means for sellers

e.g., pricing right is critical—overpriced homes sitting while well-priced homes still sell in 2 weeks

[FORWARD LOOK]

What you're watching for next month

e.g., spring inventory surge—will supply outpace buyer demand?

[EXCLUSIONS]

Overused phrases to ban

e.g., the market is hot, now is the time, rates are expected to drop

5 Essentials + HOME Framework

How to Use This Template

Follow these steps to get the best results. Each step maps to proven frameworks taught in AI Acceleration.

1

Define the Hero

HOME Framework - H (Hero)

Position yourself as a market analyst, not a cheerleader. Clients trust agents who explain data objectively, not agents who spin every number into 'now is a great time to buy.' Choose a role that reflects analytical credibility.

2

Set the Outcome

HOME Framework - O (Outcome)

Decide the format and audience. A monthly email to your database is different from a quick social media snapshot. A report for buyers emphasizes different data than one for sellers. Match the format to where it will be consumed.

3

Load the Materials

HOME Framework - M (Materials)

Plug in the raw numbers from your MLS or data provider. Include at least 6-8 data points and 2-3 notable trends. Then add YOUR analysis—what the data means for buyers, sellers, and what you're watching. The data is free; your interpretation is what clients pay for.

4

Execute with Constraints

HOME Framework - E (Execute)

Ban vague market language. 'The market is shifting' means nothing. 'Inventory is up 14% which means buyers have 58 more homes to choose from than last month' means everything. Force AI to be specific by banning generic phrases.

5

OODA Verify

OODA Loop

Verify every number AI outputs against your source data. AI can misinterpret or misplace a statistic. Check percentages, ensure month-over-month comparisons are accurate, and confirm that the analysis matches the data direction. One wrong number destroys your credibility.

Before & After

Filled Example

Template with Your Details

You are a local market analyst who makes real estate data accessible, working in Williamson County, TN.

Write a monthly market update email for my entire client database.

Market Data:
- Reporting Period: January 2026
- Median Home Price: $648,000 (up 3.8% year over year)
- Average Days on Market: 16 days (up from 11 days in January 2025)
- Active Inventory: 412 listings (up 22% year over year)
- Months of Supply: 2.3 months (up from 1.8 months last January)
- New Listings This Period: 189
- Closed Sales This Period: 178
- List-to-Sale Price Ratio: 98.4%
- Interest Rate Context: 30-year fixed averaging 6.3%, down from 6.8% in October 2025

Notable Trends:
- Luxury segment ($1M+) has 4.1 months of supply—nearly balanced. First time in 3 years.
- First-time buyer price point ($350K-$500K) still averaging 2.4 offers per listing
- New construction in Spring Hill and Nolensville absorbing demand that used to go to Franklin resale

My Analysis:
- Buyers: More choices and slightly less competition, but prices aren't dropping—just stabilizing
- Sellers: The 'list it and get 5 offers in 2 days' era is over. Pricing strategy matters more than ever.
- Watching next month: Spring inventory surge—will new listings outpace buyer demand?

Tone: Authoritative but accessible, like explaining to a smart friend
Length: 400 words
Do NOT use: the market is hot, now is a great time to buy, now is a great time to sell, rates are expected to, doom and gloom language

AI-Generated Result

Subject: Williamson County Market Update — January 2026 Here's what happened in Williamson County real estate last month, what it means for you, and what I'm watching next. The Numbers Median home price hit $648,000 in January—up 3.8% from last year. Prices are still climbing, but the pace has slowed from the double-digit increases we saw in 2022-2023. This is healthy. The bigger story is inventory. We have 412 active listings, up 22% from last January. That translates to 2.3 months of supply, compared to 1.8 months a year ago. For context, a balanced market is 4-6 months—so we're still in seller territory, but the leverage is shifting. Average days on market crept up to 16 days from 11 days last January. Homes are still selling. They're just not selling before the sign goes in the yard anymore. The list-to-sale ratio is 98.4%, which means sellers are getting within 1.6% of their asking price. That's a small negotiation window, but it exists—which it didn't 18 months ago. What I'm Watching Three trends worth tracking: The luxury market ($1M+) has 4.1 months of supply for the first time in three years. If you've been waiting to buy in that range, you have real options and actual negotiating room. The $350K-$500K range is a different story—still averaging 2.4 offers per listing. First-time buyers need to be prepared to compete, though not as aggressively as 2024. New construction in Spring Hill and Nolensville is pulling demand away from Franklin resale. Builders are offering rate buydowns that resale sellers can't match. If you're selling a resale home under $600K, your competition isn't just the house down the street—it's the new build 10 minutes south with a 5.5% rate. What This Means for You If you're buying: You have more choices than any time in the past three years, and rates at 6.3% are the lowest since mid-2024. Prices aren't dropping—they're stabilizing. Waiting for a crash means paying more later for the same house. If you're selling: The 'list it Friday, review offers Monday' playbook requires perfect pricing now. Overpriced homes are sitting. Well-priced homes in good condition are still selling in two weeks. The difference between the two is usually $15,000-$25,000 in list price. Next month I'll be watching whether the spring inventory surge outpaces buyer demand. If rates stay near 6.3%, I expect it won't. Questions about what any of this means for your situation? Reply to this email—I read every one. — [Your Name]

Template Variations

Alternative versions for different use cases.

Weekly Quick Snapshot

A brief, high-frequency update for active clients

You are a [ROLE] in [MARKET]. Write a 100-word weekly market snapshot. This week: [NEW LISTINGS], [PRICE CHANGES], [SOLD]. One headline trend: [TREND]. One thing buyers should know: [BUYER NOTE]. One thing sellers should know: [SELLER NOTE]. Format: 5 bullet points, each under 20 words. No fluff. Data only with minimal interpretation. Tone: Crisp, telegraphic, informative. Like a Bloomberg terminal for real estate.

Neighborhood-Specific Report

Hyper-local data for a single subdivision or area

You are a [ROLE] in [MARKET]. Write a [NEIGHBORHOOD]-specific market update. Neighborhood data: [MEDIAN PRICE], [DOM], [INVENTORY], [RECENT SALES: 3 specific addresses with prices]. How it compares to the broader market: [COMPARISON]. Why this matters: [ANALYSIS]. Who should care: [TARGET READER: e.g., homeowners in this neighborhood, buyers considering this area]. Tone: Hyper-local authority. Reference specific streets and landmarks. Length: 200 words.

Investor Market Brief

Data-focused report for investment-minded clients

You are a [ROLE] in [MARKET]. Write an investor-focused market brief for [PERIOD]. Rental data: [AVERAGE RENT], [VACANCY RATE], [RENT GROWTH]. Sales data: [MEDIAN PRICE], [CAP RATES], [CASH FLOW POTENTIAL at current prices and rates]. Opportunity zones: [AREAS WITH BEST NUMBERS]. Analysis: Buy, hold, or wait? [YOUR TAKE with supporting data]. Tone: Analytical, returns-focused. No emotional language. Length: 250 words.

Frequently Asked Questions

Where do I get the market data to fill in?

Your MLS is the primary source. Most MLS systems let you pull monthly stats by area, price range, and property type. Supplement with Altos Research for real-time inventory data, your local REALTOR association's monthly reports, and Freddie Mac for rate data. The template is designed to work with whatever data you have—even 4-5 data points make a useful report.

How often should I send market updates?

Monthly is the minimum for your full database. Weekly snapshots work for active buyer and seller clients who want frequent updates. The key is consistency—pick a cadence and stick to it. A monthly market email is the single most effective piece of content for staying top-of-mind with your sphere.

Won't AI make up data?

AI does not generate market statistics—YOU provide all the numbers in the template. AI's job is to turn your raw data into readable narrative. That said, ALWAYS verify the output against your source data before sending. AI can occasionally transpose a number or misstate a percentage change. The OODA Verify step exists specifically for this.

Learn the Frameworks

HOME Framework OODA Loop 5 Essentials

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AI Market Update Report Template for Real Estate Agents

The Template

Placeholders to Fill In

How to Use This Template

Define the Hero

Set the Outcome

Load the Materials

Execute with Constraints

OODA Verify

Filled Example

Template Variations

Weekly Quick Snapshot

Neighborhood-Specific Report

Investor Market Brief

Frequently Asked Questions

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