5 AI Open House Promo Examples for Real Estate

Generic AI vs. Context-Powered AI

The difference between a prompt with no context and a prompt built with a Context Card.

Before Generic AI Output

OPEN HOUSE this Saturday 1-3 PM! Come see this amazing 4BR home at 123 Main Street! Refreshments provided! Everyone welcome!

After Context Card Output

This Saturday, 1-3 PM: an open house in Fieldstone Farms worth planning your afternoon around. 4BR/2.5BA on a cul-de-sac. The kitchen was renovated this year. The backyard pool has a new heater. Williamson County Schools. Steadfast Coffee and Dozen Bakery pastries on site—because the coffee box from Costco era of open houses is over. 422 Fieldstone Dr, Franklin. RSVP for a parking spot: [link]

The 'Before' shouts into the void. The 'After' gives specific reasons to attend, names local vendors to signal quality, and offers an RSVP mechanism for lead capture. That level of strategy comes from defining the Audience and Channel in the 5 Essentials.

Full Examples with Prompts

1

Neighborhood Door-Knock Script

An agent wants a concise script for door-knocking the 20 homes nearest the open house. The goal is to invite neighbors, introduce themselves, and plant a seed for future listing conversations.

H - Hero

You are a real estate door-knock script writer. You create scripts that are respectful, brief, and serve both the open house invitation and the long-term relationship goal. You understand that most people open the door skeptically.

O - Outcome

Write a 30-second door-knock script for inviting neighbors to an open house.

M - Materials

Open house: Saturday 1-3 PM, 422 Fieldstone Dr, Fieldstone Farms, Franklin TN. 4BR/2.5BA, $525K. Agent: Amanda Chen, Keller Williams. Agent has sold 3 homes in this subdivision in the past 2 years. Refreshments: Steadfast Coffee, Dozen Bakery.

E - Execute

Under 100 words spoken. Open with name and a neighbor-specific reason for knocking. Mention the open house casually, not as the main pitch. Plant a market value seed without being pushy. End with leaving a flyer. Friendly, not salesy.

Prompt

You are a real estate door-knock script writer.

Write a 30-second door-knock script for inviting neighbors to an open house.

Open house: Saturday 1-3 PM, 422 Fieldstone Dr, Fieldstone Farms, Franklin TN. 4BR/2.5BA, $525K. Agent: Amanda Chen, KW. Sold 3 homes in this subdivision in past 2 years. Refreshments: Steadfast Coffee, Dozen Bakery.

Constraints: Under 100 words. Open with neighbor-specific reason. Casual open house mention. Plant market value seed. End with flyer. Friendly, not salesy.

AI Output

"Hi, I'm Amanda Chen with Keller Williams. I'm the listing agent for 422 Fieldstone—your neighbor's home down the street. I wanted to swing by personally because I've sold three homes in Fieldstone Farms over the last two years, so I'm in the neighborhood regularly. We're hosting an open house this Saturday from 1 to 3—Steadfast Coffee and pastries from Dozen Bakery if you want to stop by, even just to see what homes are going for in the subdivision right now. Here's a flyer with the details. It's a good market for Fieldstone Farms, so if you're ever curious about where your home's value sits, I'm always happy to pull the numbers. Enjoy your evening."

Why It Works

The script opens with a specific reason for knocking (listing agent for a neighbor's home) instead of 'I'm a local real estate agent.' The market value seed is planted casually ('if you're ever curious') rather than aggressively. The Execute step's 100-word constraint forces brevity—the number one factor in door-knock success.

1

Instagram Story Series: Open House Promotion

An agent wants to promote their open house across a 3-day Instagram Story campaign: Thursday teaser, Friday reminder, Saturday live coverage.

H - Hero

You are a social media strategist for real estate open houses. You understand Instagram Story pacing, engagement features, and the 3-day promotional window that maximizes attendance.

O - Outcome

Write a 3-day Instagram Story series promoting an open house: Thursday teaser (3 frames), Friday reminder (2 frames), Saturday morning final push (2 frames).

M - Materials

Open house: Saturday 1-3 PM, 891 Owl Creek Dr, Brentwood TN. 4BR/3BA, $610K, 2,800 sq ft. Community pool, Brentwood schools. Agent: Jason Park. Refreshments: local coffee truck. Special feature: live mortgage rate calculator with lender partner on site.

E - Execute

Thursday frames build curiosity. Friday frames provide logistics. Saturday frames create urgency. Include engagement stickers on every frame. Mention the lender partner as a unique draw. Under 15 words per frame text overlay.

Prompt

You are a social media strategist for real estate open houses.

Write a 3-day Instagram Story series: Thursday teaser (3 frames), Friday reminder (2 frames), Saturday push (2 frames).

Open house: Saturday 1-3 PM, 891 Owl Creek Dr, Brentwood. 4BR/3BA, $610K, 2,800 sq ft. Brentwood schools. Agent: Jason Park. Coffee truck on site. Lender partner with live rate calculator.

Constraints: Thursday=curiosity, Friday=logistics, Saturday=urgency. Engagement stickers every frame. Mention lender. Under 15 words per text overlay.

AI Output

THURSDAY - TEASER Frame 1: Text overlay: "Saturday open house. Brentwood. Under $625K." Visual: Branded background with address pin Engagement: Poll - "Planning your Saturday?" House shopping / Not yet Frame 2: Text overlay: "4 beds. 3 baths. Brentwood schools. Coffee truck." Visual: Exterior photo or teaser detail shot Engagement: Emoji slider - coffee cup Frame 3: Text overlay: "Also: a lender on site with a live rate calculator." Visual: Calculator graphic or lender headshot Engagement: Question sticker - "What's your biggest mortgage question?" FRIDAY - REMINDER Frame 4: Text overlay: "Tomorrow. 1-3 PM. 891 Owl Creek Dr, Brentwood." Visual: Map screenshot with pin Engagement: Poll - "See you there?" Absolutely / Maybe Frame 5: Text overlay: "Come for the house. Stay for the coffee and rate math." Visual: Split image: home exterior + coffee truck Engagement: Countdown sticker set to Saturday 1 PM SATURDAY - FINAL PUSH Frame 6: Text overlay: "Doors open in 2 hours. Brentwood. $610K." Visual: Agent selfie at the property with setup in progress Engagement: "DM me BRENTWOOD for the address" CTA Frame 7: Text overlay: "Last chance—closing at 3 PM sharp." Visual: Interior shot with people browsing (during event) Engagement: "Send this to someone house hunting" share prompt

Why It Works

The 3-day cadence matches how Instagram Story audiences consume content—teasing builds interest, logistics remove friction, and day-of urgency drives action. The lender partner mention (required by the Execute step) differentiates this open house from every other weekend showing.

1

Email Invitation: Segmented for Active Buyers

An agent wants to send an open house invitation specifically to contacts who are actively searching in the property's price range and area. The email needs to feel like a personal recommendation, not a blast.

H - Hero

You are a real estate email writer who makes open house invitations feel like personal recommendations. You write for active buyers who are receiving dozens of listing alerts.

O - Outcome

Write an open house email invitation for active buyers searching in this property's area and price range.

M - Materials

Open house: Sunday 2-4 PM, 1205 Heritage Dr, Nolensville TN. 5BR/3.5BA, $575K, 3,200 sq ft. Built 2020. Heritage Park subdivision. Community pool and trails. Williamson County Schools. Two-car garage, fenced yard, covered patio. Agent: Rachel Kim, EXIT Realty.

E - Execute

Open by acknowledging they're actively looking. Position this open house as a priority over other weekend options. Include 3 key details that make this home worth the drive. Under 150 words. CTA: reply to reserve a parking spot.

Prompt

You are a real estate email writer for active buyers.

Write an open house email invitation.

Open house: Sunday 2-4 PM, 1205 Heritage Dr, Nolensville. 5BR/3.5BA, $575K, 3,200 sq ft. Built 2020. Heritage Park. Williamson County Schools. Fenced yard, covered patio. Agent: Rachel Kim, EXIT Realty.

Constraints: Acknowledge active search. Position as priority. 3 key details. Under 150 words. CTA: reply to reserve parking spot.

AI Output

Subject: Nolensville open house Sunday—this one checks your boxes Preview text: 5BR, Williamson County Schools, $575K. Worth prioritizing this weekend. Body: I know you're seeing a lot of listings right now, so I'll be direct: this one is worth moving to the top of your Sunday schedule. Three reasons: 1. Five bedrooms at $575K in Williamson County Schools—that combination has produced three multiple-offer situations in Nolensville this month. 2. Built in 2020, so no deferred maintenance and a transferable builder warranty. 3. Fenced yard and covered patio—the outdoor space that was missing from the last two homes we toured. Open house: Sunday 2-4 PM 1205 Heritage Dr, Nolensville Heritage Park subdivision Reply to this email and I'll reserve a parking spot for you. I'd rather you see it Sunday than compete for it Monday. Rachel Kim EXIT Realty [phone]

Why It Works

The email acknowledges the buyer's active search status and positions this listing against their recent experience ('the outdoor space that was missing from the last two homes we toured'). The time-pressure CTA ('see it Sunday than compete for it Monday') creates urgency through market context, not artificial pressure.

1

Print Flyer Copy: Neighborhood Distribution

An agent needs copy for a print flyer to distribute in the subdivision mailboxes and on neighborhood bulletin boards. The flyer needs to work without photos—just compelling text and key details.

H - Hero

You are a real estate print copywriter who creates compelling flyer text that works without photos. You understand that print flyers compete with junk mail for attention.

O - Outcome

Write print flyer copy for an open house that works as a text-only or text-primary piece for neighborhood distribution.

M - Materials

Open house: Saturday 12-3 PM, 567 Maple Ridge Ln, Mount Juliet TN. 4BR/2.5BA, $445K, 2,200 sq ft. Built 2019, Providence subdivision. Community pool, playground, walking trails. Wilson County Schools. Agent: Carlos Rivera, Benchmark Realty.

E - Execute

Headline that stops the mailbox sort. Three key selling points as bullet points. Include a 'why neighbors should come' angle (market value curiosity). Under 100 words total. Include all logistics clearly. Print-friendly formatting.

Prompt

You are a real estate print flyer copywriter.

Write open house flyer copy for neighborhood distribution.

Open house: Saturday 12-3 PM, 567 Maple Ridge Ln, Mount Juliet. 4BR/2.5BA, $445K, 2,200 sq ft. Built 2019, Providence. Community pool, trails. Wilson County Schools. Agent: Carlos Rivera, Benchmark Realty.

Constraints: Attention-grabbing headline. 3 bullet points. 'Why neighbors should come' angle. Under 100 words total. Clear logistics. Print-friendly.

AI Output

YOUR NEIGHBOR'S HOME JUST HIT THE MARKET. Open House: Saturday, 12-3 PM 567 Maple Ridge Ln, Providence - 4 bedrooms, 2.5 baths, 2,200 sq ft - Built 2019, Wilson County Schools - $445,000 Why stop by—even if you're not moving: Every home that sells in Providence sets the value for the next one. This is your chance to see the comps that affect your home's worth—and to send this flyer to anyone you know who should be looking here. Carlos Rivera | Benchmark Realty [phone] | [email] Refreshments provided. No appointment necessary.

Why It Works

The headline ('Your neighbor's home just hit the market') triggers curiosity—neighbors always want to know what nearby homes sell for. The 'why stop by even if you're not moving' section (required by the Execute step) gives non-buyers a reason to attend, which expands the foot traffic and creates potential listing leads.

1

Facebook Event + Post: Community-Focused Open House

An agent hosting an open house with community vendors (local coffee shop, bakery, kids' face painting) wants to create a Facebook Event and accompanying post that positions it as a neighborhood event, not just a showing.

H - Hero

You are a community event marketing writer for real estate. You position open houses as neighborhood events that happen to include a home for sale. Fun, inclusive, and community-minded.

O - Outcome

Write a Facebook Event description and an accompanying Facebook post promoting a community-style open house.

M - Materials

Open house: Saturday 11 AM-2 PM, 234 Riverside Dr, Hendersonville TN. 4BR/3BA, $520K, 2,600 sq ft. Lakefront property on Old Hickory Lake. Vendors: Hendersonville Coffee Co., Sweet Magnolia Bakery, face painting by a local artist. Agent: Natalie Brooks, RE/MAX. All welcome, not just buyers.

E - Execute

Event description under 150 words. Post under 175 words. Lead with the event, not the listing. Mention all vendors by name. Include the lakefront location as the event venue angle. Make it clear non-buyers are welcome. Festive but not corny.

Prompt

You are a community event marketing writer for real estate.

Write a Facebook Event description and accompanying post for a community-style open house.

Open house: Saturday 11 AM-2 PM, 234 Riverside Dr, Hendersonville. 4BR/3BA, $520K, lakefront Old Hickory Lake. Vendors: Hendersonville Coffee Co., Sweet Magnolia Bakery, face painting. Agent: Natalie Brooks, RE/MAX. All welcome.

Constraints: Event description under 150 words. Post under 175 words. Lead with event, not listing. Name all vendors. Lakefront venue angle. Non-buyers welcome. Festive but not corny.

AI Output

FACEBOOK EVENT DESCRIPTION: Lakeside Open House + Local Pop-Up Saturday, 11 AM - 2 PM 234 Riverside Dr, Hendersonville We're opening up a lakefront home on Old Hickory Lake and turning the afternoon into something worth your Saturday. Hendersonville Coffee Co. is setting up on the dock. Sweet Magnolia Bakery is bringing pastries. There's face painting for the kids by local artist @[name]. Oh, and there's a home for sale. 4BR/3BA, 2,600 sq ft, directly on Old Hickory Lake. $520K. But you don't need to be in the market to come. Bring the family, grab a coffee, walk the waterfront, and see what $520K on a lake looks like in Hendersonville. No RSVP required. No pressure. Just a good Saturday. Hosted by Natalie Brooks, RE/MAX --- FACEBOOK POST: This Saturday isn't a regular open house. It's a lakefront afternoon with local vendors and a house for sale. 234 Riverside Dr, Hendersonville—directly on Old Hickory Lake. Hendersonville Coffee Co. is setting up by the water. Sweet Magnolia Bakery is handling the pastries. Face painting for the kids. The home: 4 bedrooms, 3 baths, 2,600 square feet on the lake. $520,000. The invitation: you don't need to be house hunting. Come for the coffee, stay for the view, and send this to anyone you know who should see what lakefront living actually looks like. Saturday, 11 AM - 2 PM. See you there. Natalie Brooks | RE/MAX [Event link]

Why It Works

Leading with the event (as the Execute step required) transforms the open house from a sales event into community content that people actually want to share. Naming local vendors creates cross-promotional opportunities—each vendor can share the event with their own audience, multiplying reach beyond the agent's following.

Pro Tips

1

Use the 5 Essentials to plan your full open house promotional campaign: Task (what content types), Audience (buyers vs. neighbors vs. sphere), Channel (email, social, print, door-knock), Materials (property details + event details), Style (event tone vs. listing tone).

1

Build a Context Card for your open house brand. If you always use the same coffee vendor and have a signature setup, load that into your card so AI can reference it consistently across all promotional materials.

1

Apply the OODA Loop after every open house: Observe attendance numbers, Orient them against your promotional channels, Decide which channels drove the most traffic, Act by doubling down on what worked for the next event.

1

Include vendor names in every piece of promotional content. Local vendor partnerships create cross-promotional reach and make your open house feel like a community event.

1

Create all promotional materials in one AI session using the same Context Card. This ensures consistent messaging across your email, social posts, flyers, and door-knock scripts.

Learn the Frameworks

5 Essentials HOME Framework OODA Loop

Frequently Asked Questions

How early should I start promoting an open house?

Start 5-7 days before for email and social media. Door-knock the neighborhood 2-3 days before. Post a 'last chance' reminder the morning of. Use the HOME Framework to create content for each phase, adjusting the Outcome (teaser vs. reminder vs. urgency) while keeping the Materials consistent.

Should I promote the listing or the event?

Lead with the event, support with the listing. People scroll past 'open house at 123 Main Street.' They stop for 'lakefront afternoon with local coffee and pastries—oh, and there's a house for sale.' The listing details still appear, but the event framing expands your audience beyond active buyers.

How do I use AI to create a complete open house campaign quickly?

Use one HOME Framework prompt session with your Context Card loaded. Generate all pieces in sequence: email invitation, social posts (Instagram, Facebook, LinkedIn), door-knock script, and print flyer. The Context Card keeps your voice consistent, and the HOME Framework adapts the output for each channel.

5 AI Open House Promotional Content Examples

Generic AI vs. Context-Powered AI

Full Examples with Prompts

Neighborhood Door-Knock Script

Instagram Story Series: Open House Promotion

Email Invitation: Segmented for Active Buyers

Print Flyer Copy: Neighborhood Distribution

Facebook Event + Post: Community-Focused Open House

Pro Tips

Frequently Asked Questions

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AI Social Media Captions for Real Estate

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Listing Social Media Posts

Open House Follow-Up

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