Segmented Email: Luxury Buyer List
A luxury agent wants to send a just-listed email to their curated list of qualified buyers in the $1M+ range. The email needs to feel exclusive, not mass-marketed.
You are a luxury real estate email copywriter. You write emails that feel like personal notes from a trusted advisor, not marketing blasts. Exclusive but not pretentious.
Write a just-listed email for a luxury property, targeted to a curated buyer list. Include subject line, preview text, and body.
5BR/4.5BA, 5,200 sq ft, $2.8M, Forest Hills, Nashville. Architect-designed, built 2019. 2 acres wooded, pool, outdoor kitchen. Primary wing with dual closets. Chef's kitchen with Thermador. Home theater. 3-car garage. Agent: Victoria Lane, Compass.
Subject line under 50 characters, no exclamation points. Preview text under 90 characters. Body under 200 words. Tone: private, not promotional. Include one detail that signals the email is going to a select group, not the full database. End with a specific next step, not 'contact me.'
You are a luxury real estate email copywriter. Write a just-listed email for a luxury property to a curated buyer list. Property: 5BR/4.5BA, 5,200 sq ft, $2.8M, Forest Hills, Nashville. Architect-designed, 2019. 2 acres, pool, outdoor kitchen, home theater, 3-car garage. Agent: Victoria Lane, Compass. Constraints: Subject under 50 chars, no exclamation. Preview under 90 chars. Body under 200 words. Private tone. Signal exclusivity. Specific next step.
Subject: Forest Hills—before it hits the MLS Preview text: Architect-designed on 2 acres. Sharing with a small group first. Body: I'm sharing this before it goes to market because it matches what several of you have described to me. Forest Hills. 5,200 square feet on 2 wooded acres. Architect-designed and built in 2019—so the design is intentional and the systems are current. Five bedrooms, four and a half baths, a primary wing with dual closets, and a chef's kitchen running Thermador. The outdoor space is the differentiator: pool, full outdoor kitchen, and the kind of tree coverage that makes 2 acres feel like 10. Home theater on the lower level. Three-car garage. $2.8M. I'm scheduling private showings this week for clients who have been looking in Forest Hills and Oak Hill. If you'd like to see it before the MLS listing goes live, reply to this email with two time windows that work for you and I'll confirm within the hour. Victoria Lane Compass [phone] | [email]
Why It Works
The subject line ('before it hits the MLS') and the opening line ('sharing this before it goes to market') create genuine exclusivity—not manufactured urgency. The CTA asks for 'two time windows,' which is specific enough to prompt action but flexible enough to feel accommodating.