Listing Marketing

7 AI Listing Description Examples That Actually Sound Human

RW
Ryan Wanner

AI Systems Instructor • Real Estate Technologist

Quick Answer: These 7 AI listing description examples show what happens when you use the HOME Framework and a Context Card instead of generic prompts. Each includes the exact prompt, AI output, and analysis of why it works—from luxury to starter homes.

Most AI listing descriptions sound generic because agents skip the briefing. 68% of agents use AI, but only 17% see significant results—and listing descriptions are ground zero for that gap. These 7 examples show what happens when you use the HOME Framework and a Context Card to give AI the right information before it writes a single word.

Generic AI vs. Context-Powered AI

The difference between a prompt with no context and a prompt built with a Context Card.

Before Generic AI Output

This stunning 3-bedroom home features an open floor plan, modern kitchen, and spacious backyard. Located in a desirable neighborhood, this property won't last long! Schedule your showing today.

After Context Card Output

A 1920s Tudor in Hillsboro Village with original archways and a kitchen that finally caught up—white oak cabinets, Cafe appliances, and a butler's pantry your caterer will thank you for. The backyard fig tree survived three owners. 300 feet to Fido and Pancake Pantry. $785K.

The 'Before' could describe any house anywhere. The 'After' uses specific details, local landmarks, and personality—because the agent loaded a Context Card with their voice, market knowledge, and listing facts.

Full Examples with Prompts

1

Luxury Listing: $1.2M Modern Farmhouse in Franklin

A top-producing luxury agent needs a listing description for a modern farmhouse in Franklin, TN. Their Context Card captures their consultative, data-driven voice.

H - Hero

You are a luxury real estate copywriter specializing in Williamson County properties. Write in a sophisticated but approachable tone.

O - Outcome

Write a 200-word listing description for MLS and Zillow syndication.

M - Materials

4BR/3.5BA, 3,800 sq ft, built 2022, The Grove subdivision, chef's kitchen with La Cornue range, primary suite with steam shower, 0.75 acre lot, pool with spa, barn-style detached garage, zoned for Williamson County Schools.

E - Execute

No cliches like 'stunning' or 'won't last long.' Include neighborhood context. End with a lifestyle statement, not a call to action.

Prompt
You are a luxury real estate copywriter specializing in Williamson County properties. Write in a sophisticated but approachable tone.

Write a 200-word listing description for MLS and Zillow syndication.

Property details:
- 4BR/3.5BA, 3,800 sq ft, built 2022
- The Grove subdivision, Franklin TN
- Chef's kitchen with La Cornue range
- Primary suite with steam shower
- 0.75 acre lot, pool with spa
- Barn-style detached garage
- Zoned for Williamson County Schools

Constraints: No cliches like 'stunning' or 'won't last long.' Include neighborhood context. End with a lifestyle statement, not a call to action.
AI Output
Modern farmhouse meets modern living in The Grove—Franklin's most intentional neighborhood for families who want space without the sprawl. This 2022 build gives you 3,800 square feet of thoughtful design: a chef's kitchen anchored by a La Cornue range (the kind of range that makes Thanksgiving hosting a flex, not a chore), four bedrooms with the primary suite positioned for privacy, and a steam shower that justifies skipping the gym. The 0.75-acre lot delivers: a heated pool and spa facing west for golden-hour evenings, plus a barn-style detached garage with room for the weekend project car. Inside and out, every finish was chosen once—no builder-grade upgrades needed. The Grove puts you minutes from downtown Franklin's restaurants and shops while keeping the pace slow. Williamson County Schools. Neighbors who wave. A community pool and trail system for the days you want to leave your own backyard. This is the house where your Friday nights start in the kitchen and end by the pool.

Why It Works

The prompt loaded specific property details (Materials), defined a clear voice (Hero), requested a specific format (Outcome), and set anti-cliche guardrails (Execute). The output reads like a person wrote it because the AI had enough context to avoid generic filler.

1

Starter Home: $340K Ranch in Murfreesboro

A newer agent wants to write compelling copy for a modest starter home without overselling it. They use the HOME Framework to structure their prompt with honest, specific details.

H - Hero

You are a real estate copywriter who specializes in making starter homes sound appealing without exaggeration. Honest, warm, and practical tone.

O - Outcome

Write a 150-word MLS listing description.

M - Materials

3BR/2BA, 1,450 sq ft, built 2019, Blackman community, updated LVP flooring throughout, fenced backyard, one-car garage, new HVAC 2024, 5 minutes to I-24, Blackman High School district.

E - Execute

Focus on value and livability. No luxury language. Mention the school zone and commute. End with who this home is right for.

Prompt
You are a real estate copywriter who specializes in making starter homes sound appealing without exaggeration. Honest, warm, and practical tone.

Write a 150-word MLS listing description.

Property details:
- 3BR/2BA, 1,450 sq ft, built 2019
- Blackman community, Murfreesboro TN
- Updated LVP flooring throughout
- Fenced backyard, one-car garage
- New HVAC installed 2024
- 5 minutes to I-24
- Blackman High School district

Constraints: Focus on value and livability. No luxury language. Mention the school zone and commute. End with who this home is right for.
AI Output
A 2019 ranch in Blackman that checks every practical box—and a few you didn't expect at this price. Three bedrooms, two full baths, and 1,450 square feet of single-level living with updated LVP flooring that handles dogs, kids, and muddy boots without flinching. The HVAC is brand new as of 2024, so your first summer here won't come with a repair bill. The fenced backyard gives you a flat, usable space (not a sloped afterthought), and the one-car garage keeps at least one vehicle out of the Tennessee heat. Five minutes to I-24 means a reasonable commute to Nashville without the Nashville price tag. Blackman High School district. Grocery stores within a mile. The kind of neighborhood where the HOA stays out of your business. Built for the buyer who wants to stop renting and start building equity—without stretching to do it.

Why It Works

The agent didn't try to make a starter home sound like a luxury property. By setting honest constraints in the Execute step, the AI wrote copy that builds trust instead of hype. The parenthetical details add personality without overselling.

1

Condo: $425K Downtown Nashville Loft

An urban specialist needs to market a downtown condo to young professionals. The agent's Context Card includes their signature punchy writing style and knowledge of the Nashville condo market.

H - Hero

You are an urban real estate copywriter with a sharp, editorial voice. You write like a lifestyle magazine, not a brochure.

O - Outcome

Write a 175-word listing description for a downtown Nashville condo.

M - Materials

2BR/2BA, 1,100 sq ft, 8th floor, The Adelicia building, floor-to-ceiling windows, skyline views, one assigned parking space, building has rooftop pool and fitness center, walk score 92, built 2008, HOA $485/month includes water, sewer, exterior insurance.

E - Execute

Lead with the view. Address the HOA proactively. Use short sentences. No exclamation points.

Prompt
You are an urban real estate copywriter with a sharp, editorial voice. You write like a lifestyle magazine, not a brochure.

Write a 175-word listing description for a downtown Nashville condo.

Property details:
- 2BR/2BA, 1,100 sq ft, 8th floor
- The Adelicia building, downtown Nashville
- Floor-to-ceiling windows, skyline views
- One assigned parking space
- Rooftop pool and fitness center
- Walk score: 92, built 2008
- HOA $485/month includes water, sewer, exterior insurance

Constraints: Lead with the view. Address the HOA proactively. Use short sentences. No exclamation points.
AI Output
Eighth floor. Floor-to-ceiling glass. The Nashville skyline is your living room wall. This two-bedroom at The Adelicia gives you 1,100 square feet of downtown living without the downtown compromises. Two full baths. One assigned parking space (worth its weight in Broadway traffic). A rooftop pool for the weekends you don't feel like fighting for a spot at a rooftop bar. The building's fitness center means one less monthly membership. The 92 walk score means your car stays parked more often than not. About the HOA: $485 per month covers water, sewer, and exterior insurance. Do the math against what you'd pay for those separately in a house, plus lawn care, plus roof maintenance. The number starts to make sense. The Adelicia was built in 2008—old enough to have worked out the new-construction kinks, new enough that nothing needs replacing. For the buyer who wants to live in the city, not just commute to it.

Why It Works

The prompt's Execute step said 'address the HOA proactively,' which turned a potential objection into a selling point. Setting the editorial voice in the Hero step prevented corporate-sounding copy. Specific constraints produce specific results.

1

Investment Property: $275K Duplex in East Nashville

An investor-focused agent needs to market a duplex to both investors and owner-occupants. Their Context Card includes rental market data and their analytical communication style.

H - Hero

You are a real estate investment copywriter who speaks to both numbers-driven investors and house-hackers. Analytical but not dry.

O - Outcome

Write a 175-word listing description that appeals to investors and owner-occupants.

M - Materials

Duplex: Unit A is 2BR/1BA (750 sq ft), Unit B is 1BR/1BA (550 sq ft). Built 1965, updated 2023. New roof 2023, updated electrical. East Nashville, Shelby Avenue corridor. Unit B currently rented at $1,100/month. Lot is 0.18 acres, R6 zoning.

E - Execute

Lead with the income numbers. Mention the house-hack angle. Include zoning. No investor jargon that would confuse a first-timer.

Prompt
You are a real estate investment copywriter who speaks to both numbers-driven investors and house-hackers. Analytical but not dry.

Write a 175-word listing description that appeals to investors and owner-occupants.

Property details:
- Duplex: Unit A 2BR/1BA (750 sq ft), Unit B 1BR/1BA (550 sq ft)
- Built 1965, fully updated 2023
- New roof 2023, updated electrical
- East Nashville, Shelby Avenue corridor
- Unit B rented at $1,100/month
- 0.18 acre lot, R6 zoning

Constraints: Lead with the income numbers. Mention the house-hack angle. Include zoning. No investor jargon that would confuse a first-timer.
AI Output
Unit B is already rented at $1,100 per month. That's $13,200 a year in income before you decide what to do with Unit A. This East Nashville duplex sits on the Shelby Avenue corridor—one of the city's strongest rental corridors for short commutes to downtown. The bones are 1965, but everything that matters was updated in 2023: new roof, new electrical, refreshed interiors in both units. Unit A gives you two bedrooms and a full bath at 750 square feet. Unit B is a tidy one-bedroom at 550. Both have separate entrances and separate utilities. The house-hack math: live in Unit A, let Unit B's rent cover a significant chunk of your mortgage. The owner-occupant math: buy at a lower rate than an investment loan, build equity while someone else helps pay for it. R6 zoning on 0.18 acres. Worth a conversation with your lender about your options. The numbers work. The location works. The updates mean you won't spend year one fixing things.

Why It Works

The Materials step included specific rental income and zoning data—details most agents forget to include in their prompts. The AI could write for two audiences because the prompt explicitly asked it to in the Outcome step.

1

New Construction: $520K in Hendersonville

A builder's preferred agent needs listing descriptions for a spec home that isn't finished yet. They need to sell the vision using floor plans and renderings as source material.

H - Hero

You are a new construction marketing specialist. You can make floor plans feel like finished homes. Confident and forward-looking tone.

O - Outcome

Write a 175-word listing description for a spec home currently under construction, completion in 60 days.

M - Materials

4BR/2.5BA, 2,600 sq ft, two-story traditional. Open concept main floor, quartz countertops, LVP throughout main level, carpet upstairs. Primary bedroom down. Covered back patio. 0.25 acre lot in Durham Farms, Hendersonville. Community has pool, walking trails, event lawn. Zoned for Merrol Hyde Magnet School.

E - Execute

Write in present tense as if the home is complete. Mention the 60-day timeline once. Emphasize the primary-down layout as a differentiator. No phrases like 'brand new' or 'never been lived in.'

Prompt
You are a new construction marketing specialist. You can make floor plans feel like finished homes. Confident and forward-looking tone.

Write a 175-word listing description for a spec home currently under construction, completion in 60 days.

Property details:
- 4BR/2.5BA, 2,600 sq ft, two-story traditional
- Open concept main floor, quartz countertops
- LVP throughout main level, carpet upstairs
- Primary bedroom on main level
- Covered back patio, 0.25 acre lot
- Durham Farms, Hendersonville TN
- Community pool, walking trails, event lawn
- Zoned for Merrol Hyde Magnet School

Constraints: Write in present tense as if the home is complete. Mention the 60-day timeline once. Emphasize the primary-down layout. No 'brand new' or 'never been lived in.'
AI Output
Primary bedroom on the main floor. In a two-story. At this price point. That combination is harder to find in Hendersonville than you think. This 2,600-square-foot traditional in Durham Farms puts the primary suite, the kitchen, and the living space all on one level—so your daily life happens without stairs. Three bedrooms and a loft upstairs give kids, guests, or your home office their own zone. The main level is LVP throughout with quartz countertops in the kitchen and an open layout that connects cooking, eating, and living without walls in the way. The covered back patio faces a 0.25-acre lot with room for a future fence. Durham Farms is the community: pool, trails, an event lawn that actually gets used. Merrol Hyde Magnet School is the school district—one of the strongest in Sumner County. Construction completes in approximately 60 days. Enough time to sell your current home. Not enough time to wait. Schedule a walk-through of the plans and finishes this week.

Why It Works

The Execute step's constraint to 'write in present tense' prevented the tentative, spec-home language that kills urgency. Leading with the primary-down differentiator (as instructed) immediately separates this listing from every other new build in the area.

1

Historic Home: $650K Victorian in Franklin

An agent specializing in historic properties needs to balance charm with practical buyer concerns like maintenance and updates. Their Context Card includes architectural vocabulary and historic district knowledge.

H - Hero

You are a historic home specialist copywriter who respects architecture but speaks to modern buyers. You balance charm with practicality.

O - Outcome

Write a 200-word listing description for a restored Victorian in Franklin's historic district.

M - Materials

4BR/2.5BA, 2,900 sq ft, built 1898, restored 2020-2022. Original hardwood floors, pocket doors, crown molding. Updated: HVAC, plumbing, electrical, roof. Modern kitchen with period-appropriate finishes. Wraparound porch. Detached carriage house (400 sq ft, potential ADU). Walking distance to Franklin square. Historic overlay zoning.

E - Execute

Lead with the restoration, not the age. Address the 'old house concerns' proactively. Mention the carriage house opportunity. No ghost references or 'if these walls could talk.'

Prompt
You are a historic home specialist copywriter who respects architecture but speaks to modern buyers. You balance charm with practicality.

Write a 200-word listing description for a restored Victorian in Franklin's historic district.

Property details:
- 4BR/2.5BA, 2,900 sq ft, built 1898
- Restored 2020-2022
- Original hardwood floors, pocket doors, crown molding
- Updated: HVAC, plumbing, electrical, roof
- Modern kitchen with period-appropriate finishes
- Wraparound porch, detached carriage house (400 sq ft)
- Walking distance to Franklin square
- Historic overlay zoning

Constraints: Lead with the restoration, not the age. Address 'old house concerns' proactively. Mention the carriage house opportunity. No ghost references or 'if these walls could talk.'
AI Output
Two years and a full restoration brought this 1898 Victorian back—not to what it was, but to what it should be. The bones stayed: original hardwood floors with 126 years of patina, pocket doors that still slide true, and crown molding that no millwork shop could replicate today. Everything behind the walls is new. HVAC, plumbing, electrical, and roof were all replaced between 2020 and 2022. This is an old house with new house confidence. The kitchen walks a careful line—modern appliances and function with period-appropriate finishes that don't fight the architecture. 2,900 square feet across four bedrooms give you room without the McMansion sprawl. The wraparound porch faces the street. The 400-square-foot detached carriage house faces the back lot—and faces a conversation about rental income, guest quarters, or a studio. You're walking distance to Franklin's square: restaurants, shops, and Saturday morning farmers markets without moving your car. Historic overlay zoning protects the neighborhood character—and your investment. The house next door can't become a drive-through. For the buyer who wants history that works like today.

Why It Works

The prompt explicitly said to address old house concerns proactively. The AI turned potential objections (old plumbing, old wiring) into selling points by emphasizing the restoration timeline. The Execute constraint against cliches forced the AI to find a more authentic voice.

1

Relocation Listing: $480K Family Home in Brentwood

An agent working with a corporate relocation client needs a listing description that speaks to out-of-state buyers who don't know the Nashville suburbs. The Context Card includes relocation-specific language and area comparisons.

H - Hero

You are a relocation specialist copywriter who explains Nashville suburbs to out-of-state buyers. Informative and welcoming, like a knowledgeable friend.

O - Outcome

Write a 200-word listing description for a Brentwood family home targeting relocation buyers.

M - Materials

4BR/3BA, 2,400 sq ft, built 2015, Owl Creek subdivision. Open floor plan, granite countertops, hardwood main level. Finished basement with full bath. Fenced yard, two-car garage. 20 minutes to downtown Nashville, 10 minutes to Cool Springs shopping. Brentwood High School (rated 9/10). Low property tax rate compared to Davidson County.

E - Execute

Explain Brentwood's location relative to Nashville. Compare the tax situation. Mention the school rating with context. Write for someone who has never visited Middle Tennessee.

Prompt
You are a relocation specialist copywriter who explains Nashville suburbs to out-of-state buyers. Informative and welcoming, like a knowledgeable friend.

Write a 200-word listing description for a Brentwood family home targeting relocation buyers.

Property details:
- 4BR/3BA, 2,400 sq ft, built 2015
- Owl Creek subdivision, Brentwood TN
- Open floor plan, granite countertops, hardwood main level
- Finished basement with full bath (3rd full bath)
- Fenced yard, two-car garage
- 20 min to downtown Nashville, 10 min to Cool Springs
- Brentwood High School (rated 9/10)
- Lower property tax rate than Davidson County

Constraints: Explain Brentwood's location relative to Nashville. Compare the tax situation. Mention the school rating with context. Write for someone who has never visited Middle Tennessee.
AI Output
Moving to Nashville doesn't mean living in Nashville—and that's the point. Brentwood sits 20 minutes south of downtown, close enough to commute but far enough that your property tax rate drops significantly compared to Davidson County. This is where Nashville's families land when the schools matter as much as the skyline. This 2,400-square-foot home in Owl Creek gives you four bedrooms, three full baths, and a finished basement that functions as a fifth bedroom, playroom, or home office—whatever this chapter of life requires. The main level is hardwood with an open layout connecting the kitchen, dining, and living areas. The fenced backyard and two-car garage round out the practical checklist. Brentwood High School carries a 9/10 rating and consistently ranks among Tennessee's top public schools. Cool Springs Mall and a full retail corridor are 10 minutes south for everything from Whole Foods to Target. Owl Creek is established, not aging. Built in 2015, the homes here are past the settling phase but nowhere near the updating phase. For the family that wants Nashville access with Brentwood schools, space, and pace.

Why It Works

The Materials included relocation-specific details like tax comparisons and school ratings—information a local buyer already knows but an out-of-state buyer needs. The AI explained instead of assumed because the prompt's Execute step specified the audience.

Pro Tips

1

Always load your Context Card before writing listing descriptions—it prevents the 'sounds like a robot' problem at the source.

1

Use the HOME Framework to structure every prompt: define the Hero (AI's role), Outcome (what you need), Materials (property facts), and Execute (format and constraints).

1

Add a 'Do Not Say' list to your prompt: exclude overused phrases like 'stunning,' 'won't last long,' and 'move-in ready' to force AI into more specific language.

1

Run every AI-generated listing through the OODA Loop: Observe the output, Orient it against your brand voice, Decide if it needs editing, then Act.

1

Include neighborhood landmarks and distances in your Materials—they're the details that make a listing feel written by a local, not a machine.

1

Write separate prompts for MLS, Zillow, and social media. Each platform has different character limits and audience expectations.

Frequently Asked Questions

Can AI write listing descriptions that pass MLS compliance?
Yes, but you must provide the compliance constraints in your prompt. Include Fair Housing language rules (no 'walking distance,' no demographic references), your MLS's character limits, and required disclosures. AI follows the rules you set—if you don't set them, it won't follow them.
How do I make AI listing descriptions sound like me?
Use a Context Card. Load your writing samples, signature phrases, and 'Do Not Say' list at the start of every conversation. The Context Card acts as a voice briefing so AI outputs match your personal style, not generic AI-speak.
Should I use ChatGPT or Claude for listing descriptions?
Both work well when prompted correctly. Claude tends to produce more nuanced, literary writing while ChatGPT is strong at following structured formatting rules. Many top agents use Claude for luxury listings and ChatGPT for standard MLS descriptions. The tool matters less than the prompt—the HOME Framework works with any AI.
How long should an AI listing description be?
Match your platform. MLS descriptions typically run 150-250 words. Zillow syndication can go longer. Social media captions should be 50-100 words. Always specify your word count in the Outcome step of the HOME Framework so the AI targets the right length.
What if the AI output is 80% good but needs tweaks?
That's the goal. AI should get you 80% of the way in 20% of the time. Use the OODA Loop to verify: Observe what the AI wrote, Orient it against your knowledge of the property, Decide what needs changing, then Act by editing. A 5-minute edit on an 80%-done draft beats 30 minutes of blank-page writing.

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