Listing Marketing

5 AI Property Feature Highlight Examples for Real Estate

RW
Ryan Wanner

AI Systems Instructor • Real Estate Technologist

Quick Answer: These 5 AI property feature highlight examples show how to turn spec sheets into compelling stories. Each demonstrates how the HOME Framework transforms generic features like "granite countertops" into specific, engaging narratives.

Every home has features. Few listings explain why those features matter to the buyer walking through the door. These 5 examples show how to use AI to transform a spec sheet into feature narratives that help buyers picture themselves in the home—using the HOME Framework to give AI the context it needs to write with purpose, not platitudes.

Generic AI vs. Context-Powered AI

The difference between a prompt with no context and a prompt built with a Context Card.

Before Generic AI Output

This home features a beautiful chef's kitchen with granite countertops, stainless steel appliances, and a large island. Perfect for entertaining!

After Context Card Output

The kitchen is built around a 10-foot island with seating for four on one side and prep space on the other—so the cook stays in the conversation. A 48-inch Wolf range handles the Thanksgiving turkey and the Tuesday stir-fry equally well. Walk-in pantry stores the Costco run without cluttering the counters.

The 'Before' lists features. The 'After' explains how each feature works in daily life. That shift happens when you include lifestyle context in the Materials step of the HOME Framework.

Full Examples with Prompts

1

Kitchen Feature Story: Modern Farmhouse

An agent wants to highlight a kitchen that's the true selling point of the home. Rather than listing appliances, they want AI to tell the story of how this kitchen functions for a family that cooks and entertains.

H - Hero

You are a real estate lifestyle writer who explains home features through daily use scenarios. You write like a shelter magazine, not an appliance catalog.

O - Outcome

Write a 150-word feature highlight for a kitchen, focusing on how it functions rather than what it contains.

M - Materials

10-foot waterfall island with quartz, 48-inch Wolf range, Sub-Zero fridge, walk-in pantry, butler's pantry connecting to dining room, pot filler over range, under-cabinet lighting, soft-close drawers, two-basin farmhouse sink.

E - Execute

Describe each feature through a use case. No generic praise. Every sentence should help the reader picture themselves cooking or hosting in this space.

Prompt
You are a real estate lifestyle writer who explains home features through daily use scenarios.

Write a 150-word kitchen feature highlight.

Kitchen details:
- 10-foot waterfall island with quartz
- 48-inch Wolf range, Sub-Zero fridge
- Walk-in pantry, butler's pantry to dining room
- Pot filler over range, under-cabinet lighting
- Soft-close drawers, two-basin farmhouse sink

Constraints: Describe each feature through a use case. No generic praise. Every sentence should help the reader picture themselves in this space.
AI Output
The 10-foot island runs the kitchen. Four stools on the living room side for homework and morning cereal. Full prep space on the kitchen side for the meal that's actually happening. The quartz waterfall edge means spills wipe clean and nothing drips down exposed particleboard. The 48-inch Wolf range gives you six burners and a griddle—enough surface to cook the entire meal at once instead of in shifts. The pot filler above it saves you from carrying a stockpot of water across the kitchen. Small detail, big difference on soup night. The walk-in pantry keeps the bulk shopping out of sight. The butler's pantry connects to the dining room so you can stage courses without your guests watching the cleanup. Under-cabinet lighting makes the countertops usable at 6 AM without turning on the overheads. Soft-close drawers mean no one wakes up the baby during the late-night snack run. This kitchen is designed for people who actually cook.

Why It Works

Every feature is tied to a moment in daily life. The AI achieved this because the Execute step demanded use cases instead of descriptions. The Materials were specific (10-foot island, 48-inch range), which gave the AI real dimensions to work with.

1

Outdoor Living Feature Story: Backyard Oasis

An agent needs to highlight an exceptional outdoor living space for a home where the backyard is the primary differentiator. The buyer persona is a family with young children.

H - Hero

You are a lifestyle-focused real estate writer. You understand that outdoor spaces sell homes in Tennessee's climate. Write for families with young children.

O - Outcome

Write a 150-word outdoor living feature highlight.

M - Materials

Covered patio: 400 sq ft with ceiling fan and recessed lighting. Built-in outdoor kitchen: grill, mini-fridge, granite bar top. Heated saltwater pool, 4-foot shallow end. Fenced yard: 0.3 acres, flat, Bermuda grass. Playset area with rubber mulch. Fire pit with built-in stone seating. Landscape lighting throughout.

E - Execute

Write from a parent's perspective. Address safety features naturally. Describe how the space works for both kids and adults simultaneously.

Prompt
You are a lifestyle-focused real estate writer for families with young children.

Write a 150-word outdoor living feature highlight.

Outdoor details:
- 400 sq ft covered patio with fan and lighting
- Built-in outdoor kitchen: grill, mini-fridge, granite bar
- Heated saltwater pool, 4-foot shallow end
- Fenced 0.3 acres, flat, Bermuda grass
- Playset area with rubber mulch
- Fire pit with stone seating
- Landscape lighting throughout

Constraints: Parent's perspective. Address safety naturally. Show how space works for kids and adults simultaneously.
AI Output
The pool has a 4-foot shallow end and the patio has a clear sight line to it. That's not an accident—it means you can grill dinner and watch the kids swim at the same time. The saltwater system is gentler on skin and eyes than chlorine (fewer post-swim meltdowns). The heated element extends your pool season from April through October in Middle Tennessee. The covered patio runs 400 square feet with a ceiling fan and recessed lighting, so summer hosting doesn't stop when the sun sets or the humidity climbs. The built-in outdoor kitchen—grill, mini-fridge, granite bar—means dinner happens outside without running back and forth to the indoor kitchen. The 0.3-acre yard is flat Bermuda grass. Fully fenced. The playset area uses rubber mulch, not gravel, because knees matter more than aesthetics at this age. The fire pit with stone seating is your 8 PM reward after the kids go to bed. This backyard is designed for the family that lives outside.

Why It Works

The prompt specified 'write from a parent's perspective,' which transformed safety features from checklist items into emotional reassurances. The AI connected the sight line between patio and pool because the Materials included both spatial details—information most agents leave out of their prompts.

1

Primary Suite Feature Story: Luxury Retreat

An agent needs to highlight a primary suite that rivals a boutique hotel. The buyer is a dual-income couple who values personal space and daily wellness routines.

H - Hero

You are a luxury lifestyle writer who understands that the primary suite is where homeowners spend their most personal hours. Write with warmth and sophistication.

O - Outcome

Write a 150-word primary suite feature highlight for a luxury home.

M - Materials

Primary suite: 600 sq ft bedroom with tray ceiling, private terrace access. His-and-hers closets (120 sq ft each) with custom built-ins. Primary bath: freestanding soaking tub, walk-in steam shower with dual rain heads, heated floors, double vanity with seated makeup area. Morning bar with coffee maker nook and mini-fridge.

E - Execute

Walk through a morning routine in this suite. Show how the dual-closet design prevents morning conflicts. Mention the morning bar as a game-changer. No 'spa-like' or 'retreat' language.

Prompt
You are a luxury lifestyle writer.

Write a 150-word primary suite feature highlight.

Suite details:
- 600 sq ft bedroom, tray ceiling, terrace access
- His-and-hers closets, 120 sq ft each, custom built-ins
- Freestanding soaking tub, steam shower, dual rain heads
- Heated floors, double vanity, seated makeup area
- Morning bar with coffee maker nook and mini-fridge

Constraints: Walk through a morning routine. Show dual-closet design value. Feature the morning bar. No 'spa-like' or 'retreat.'
AI Output
Your morning starts before you leave this room. The coffee maker sits in a dedicated morning bar nook—mini-fridge underneath for cream—so your first cup happens in the suite, not downstairs in yesterday's kitchen. Heated bathroom floors mean bare feet in January aren't an issue. The steam shower with dual rain heads runs while you wake up. Two closets at 120 square feet each with custom built-ins. Not a shared closet with a divider—two separate rooms. Morning routines run in parallel without negotiation. The seated makeup area at the double vanity adds the counter space that single-vanity bathrooms always lack. The 600-square-foot bedroom has a tray ceiling that makes it feel taller than its dimensions and direct terrace access for the mornings when coffee belongs outside. The freestanding soaking tub is for the end of the day. The steam shower is for the start of it. The suite is designed for both people in the relationship to have their own version of a good morning.

Why It Works

The Execute step asked for a morning routine walkthrough, which gave the AI a narrative structure instead of a feature list. The morning bar detail—often overlooked in listings—became a compelling selling point because it was included in the Materials with context about its purpose.

1

Home Office Feature Story: Post-Pandemic Design

An agent needs to highlight a dedicated home office that goes beyond 'bonus room with a desk.' The buyer is a remote worker who needs a functional workspace, not a repurposed bedroom.

H - Hero

You are a real estate writer who understands remote work. You know the difference between a room called an office and a room designed as an office.

O - Outcome

Write a 150-word home office feature highlight.

M - Materials

Dedicated home office: 200 sq ft, separate from bedrooms. Built-in desk and bookshelves, floor-to-ceiling. Hardwired ethernet drops (4 locations). Soundproofing between office and living areas. French doors with privacy glass. South-facing window for natural light. Closet converted to IT closet with ventilation for router, UPS, and equipment.

E - Execute

Write for a remote professional who has suffered through makeshift home offices. Highlight the technical infrastructure. Make the soundproofing a headline, not a footnote.

Prompt
You are a real estate writer who understands remote work.

Write a 150-word home office feature highlight.

Office details:
- 200 sq ft, separate from bedrooms
- Built-in desk and bookshelves, floor-to-ceiling
- 4 hardwired ethernet drops
- Soundproofing between office and living areas
- French doors with privacy glass
- South-facing window for natural light
- Closet converted to IT closet with ventilation

Constraints: Write for remote professionals. Headline the soundproofing. Highlight technical infrastructure.
AI Output
The walls are soundproofed. Read that again if you've ever taken a client call while someone ran the blender in the next room. This isn't a bedroom with a desk. It's a 200-square-foot office designed for the person whose livelihood depends on reliable, distraction-free workspace. French doors with privacy glass close you off visually without making the space feel like a closet. The south-facing window provides consistent natural light—the kind that makes you look human on video calls instead of fluorescent. Four hardwired ethernet drops mean your connection doesn't depend on where the WiFi router feels like reaching today. Speaking of which: the former closet has been converted into a ventilated IT closet for your router, UPS, and any equipment that generates heat and noise. Built-in desk and floor-to-ceiling bookshelves eliminate the furniture shopping phase. Plug in your monitors, connect the ethernet, close the French doors. Day one in this house is day one of the best home office you've had. Designed for the 40-hour-a-week home office, not the occasional email check.

Why It Works

Opening with soundproofing (as the Execute step specified) immediately signals that this office was designed by someone who actually works from home. The Materials included technical details like ethernet drops and a ventilated IT closet—specs that remote workers care deeply about but most listings never mention.

1

Energy Efficiency Feature Story: Net-Zero Ready Home

An agent listing a new construction home with significant energy features needs to highlight the cost savings without sounding like a utility company brochure. The buyer cares about both savings and sustainability.

H - Hero

You are a real estate writer who translates energy efficiency specs into household budget impact. You make BTUs and SEER ratings mean something to a homeowner.

O - Outcome

Write a 150-word energy efficiency feature highlight.

M - Materials

Solar panels: 8.5kW system, owned not leased, generating ~$150/month credit. Spray foam insulation throughout. 20 SEER HVAC system. Triple-pane windows. Tankless water heater. Smart thermostat with zoning (4 zones). Average utility bill for comparable homes in area: $350/month. This home's average: $85/month.

E - Execute

Lead with the dollar comparison. Explain each feature's contribution to savings. Don't lecture about climate—focus on financial impact and comfort. Make the solar panel ownership clear.

Prompt
You are a real estate writer who translates energy specs into budget impact.

Write a 150-word energy efficiency feature highlight.

Energy details:
- 8.5kW solar system, owned (not leased)
- Spray foam insulation, triple-pane windows
- 20 SEER HVAC, 4-zone smart thermostat
- Tankless water heater
- Comparable homes: $350/month utilities
- This home: $85/month utilities

Constraints: Lead with dollar comparison. Explain each feature's savings contribution. Financial focus, not environmental. Clarify solar ownership.
AI Output
Comparable homes on this street average $350 per month in utilities. This home averages $85. That's $3,180 per year back in your household budget. Here's where the savings come from: The 8.5kW solar panel system is owned, not leased—no monthly payment to a solar company, no buyout clause, and approximately $150 per month in energy credits that offset your bill directly. Ownership transfers with the home. Spray foam insulation and triple-pane windows create an envelope so tight that the 20 SEER HVAC system barely works to maintain temperature. Four-zone smart thermostat means you heat and cool occupied rooms, not empty ones. The tankless water heater only runs when you turn on the faucet—no 50-gallon tank keeping water hot at 3 AM. Every feature compounds: tight envelope means smaller HVAC load. Smaller load means solar panels cover more of it. Solar credits plus low consumption equals the $85 average. Over a 30-year mortgage, the utility savings alone total over $95,000—real money, not theoretical projections. Efficiency here isn't a feature. It's a financial advantage.

Why It Works

The prompt included both the home's utility costs and comparable home costs in the Materials step—giving the AI real numbers to build a financial argument. The Execute step said 'financial focus, not environmental,' which kept the copy practical instead of preachy.

Pro Tips

1

Use the HOME Framework's Materials step to include dimensions, brand names, and specifications. AI can't write 'the 10-foot island' if you only say 'large island.'

1

Build a Context Card for your listing photography style so AI feature descriptions match the visual story your photos tell.

1

Apply the 5 Essentials before writing any feature highlight: who is the Audience for this feature? A pool means something different to a family with toddlers than to empty nesters.

1

Run feature highlights through the OODA Loop: Observe the output, Orient against what you know about the home, Decide if the use cases ring true, Act by editing or regenerating.

1

Write separate feature highlights for each platform. An MLS feature callout box needs different content than an Instagram carousel slide.

Frequently Asked Questions

How many features should I highlight per listing?
Focus on 3-5 differentiating features—the ones that separate this home from others at the same price point. Don't highlight granite countertops if every home in the neighborhood has them. Highlight the features a buyer would mention when telling a friend about the house.
Should I write feature highlights differently for different buyer types?
Absolutely. Use the 5 Essentials' Audience component. A home office feature highlight for a remote tech worker should emphasize ethernet and soundproofing. The same room marketed to a writer might emphasize the natural light and quiet. Same room, different story.
How do I prevent AI from just listing features instead of telling stories?
Add a constraint in the Execute step: 'Describe each feature through a daily use scenario.' This forces the AI to connect features to moments—cooking dinner, working from home, putting kids to bed—instead of creating a spec sheet in paragraph form.

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