5 AI Video Script Examples for Real Estate

Generic AI vs. Context-Powered AI

The difference between a prompt with no context and a prompt built with a Context Card.

Before Generic AI Output

Hi everyone! Welcome to my channel! Today I'm going to talk about the Nashville real estate market. So the market is really strong right now, and if you're thinking about buying or selling, now is a great time! Let me know in the comments if you have any questions, and don't forget to like and subscribe!

After Context Card Output

[HOOK - 0-3s] 'Nashville home prices went up 4% this year. But one neighborhood went up 11%. Here's what's happening and why it matters if you're buying.' [CONTEXT - 4-15s] Brief market overview with on-screen data [INSIGHT - 16-45s] Inglewood deep-dive: why it's outperforming, what's driving it, and the window for buyers [TAKEAWAY - 46-55s] Specific advice for buyers watching this neighborhood [CTA - 56-60s] 'Follow for weekly Nashville market updates. DM me if you're looking in East Nashville.'

The 'Before' says nothing specific and provides zero reason to keep watching. The 'After' hooks with a surprising data point, delivers a specific insight, and ends with an actionable takeaway. That structure comes from using the HOME Framework to define the video's purpose before writing a word.

Full Examples with Prompts

1

YouTube: Weekly Market Update Series (4 minutes)

An agent wants to launch a weekly YouTube market update series. They need a repeatable script format that's authoritative, data-driven, and keeps viewers watching.

H - Hero

You are a real estate YouTube content strategist who creates weekly market update videos that viewers actually watch. You understand pacing, data presentation, and the viewer retention curve.

O - Outcome

Write a 4-minute YouTube market update script with a repeatable format.

M - Materials

This week's Nashville data: 142 new listings (up 8%), 98 under contract, average DOM 19. Rate: 6.2%. Key trend: homes under $400K selling in under 10 days, homes over $600K averaging 35 days. Inglewood median up 11% YoY (outperforming all Nashville neighborhoods). Agent prediction: Inglewood will cross $400K median by summer.

E - Execute

Hook in first 5 seconds with surprising stat. Structured sections with timing cues. Mix on-camera and B-roll/graphics segments. Include one neighborhood deep-dive per episode. End with prediction and subscriber CTA. Under 500 words of script.

Prompt

You are a YouTube content strategist.

Write a 4-min weekly market update script.

Data: 142 new listings (+8%), 98 under contract, DOM 19, rate 6.2%. Under $400K: <10 days. Over $600K: 35 days. Inglewood: +11% YoY, agent predicts $400K median by summer.

Constraints: Hook in 5 seconds. Structured sections. On-camera + B-roll/graphics. One neighborhood deep-dive. Prediction + CTA. Under 500 words.

AI Output

ON CAMERA [0:00-0:05]: "One Nashville neighborhood just hit 11% appreciation while the rest averaged 4. Let's talk about what's happening this week." [TITLE CARD: Nashville Market Update — Week of [Date]] ON CAMERA [0:10-0:45] — THE NUMBERS: "Here's your weekly snapshot. 142 new listings hit the market—that's 8% more than last week. 98 homes went under contract. Average days on market: 19. Mortgage rates holding at 6.2%. But the headline number is hiding two very different stories." GRAPHICS/B-ROLL [0:45-1:15] — THE SPLIT: [On-screen: price bracket comparison graphic] "Homes under $400,000 are selling in under 10 days. That's a seller's market by any definition. You're competing with other buyers, and you need to come in strong. Homes over $600,000? Averaging 35 days on market. That's a buyer's market. You have time. You have leverage. Different price point, different strategy." ON CAMERA [1:15-2:45] — NEIGHBORHOOD DEEP-DIVE: INGLEWOOD: "Now let me tell you about Inglewood. This East Nashville neighborhood is up 11% year-over-year while most of Nashville is up 4-5%. Why Inglewood? Three factors: First, it's the last neighborhood in East Nashville with a median under $400K. Lockeland Springs is at $520K. Rosebank is at $410K. Inglewood is still at $380K. Buyers priced out of those neighborhoods are landing here. Second, the housing stock. Inglewood has the 1950s-60s ranch homes that renovators love, and the lot sizes are larger than most East Nashville neighborhoods. That combination is a magnet for families. Third, infrastructure. New restaurants and shops are opening along Gallatin Pike. When the commercial corridor improves, residential values follow. We've seen this pattern in every East Nashville neighborhood that gentrified over the last decade. My prediction—and I'll put this on the record: Inglewood crosses a $400K median by this summer. If you're a buyer who wants to be in East Nashville under $400K, this is your window." ON CAMERA [2:45-3:30] — THE TAKEAWAY: "So your action items this week: If you're buying under $400K: move quickly. Have your pre-approval ready. Know your escalation strategy before you write the offer. If you're buying over $600K: take your time. The market is giving you negotiating leverage. Use it. If you're selling: price correctly on day one. The data doesn't lie—overpriced homes are sitting while properly priced homes sell fast." ON CAMERA [3:30-3:50] — CTA: "That's your Nashville market update. If you're looking in East Nashville—especially Inglewood—DM me or drop a comment. I'm in that neighborhood every week. Subscribe for next week's update. I'll have the latest numbers and another neighborhood deep-dive." [END CARD: Subscribe button, comment prompt, agent contact]

Why It Works

The 11% stat in the hook creates immediate curiosity. The split between under-$400K and over-$600K markets provides genuinely useful segmentation. The Inglewood deep-dive (with a recorded prediction) positions the agent as both knowledgeable and willing to take a public stance—which builds authority.

1

TikTok/Reel: 30-Second Educational Quick Tip

An agent wants to create a series of 30-second educational TikToks that each teach one quick real estate concept. These are designed for virality and follower growth.

H - Hero

You are a short-form education content creator for real estate. You teach one concept in 30 seconds with a hook that stops the scroll and a payoff that earns a follow.

O - Outcome

Write a 30-second TikTok script teaching one concept: why you should never waive the home inspection.

M - Materials

Concept: never waive the home inspection. Context: in competitive markets, buyers waive inspections to win offers. Risk: $500 inspection can reveal $50K+ problems (foundation, roof, HVAC, mold). Real example: a Nashville buyer waived inspection on a 1960s home, discovered $45K in foundation repairs after closing. Agent's stance: there are other ways to strengthen an offer without removing your safety net.

E - Execute

Hook in first 2 seconds (contrarian or surprising). Deliver the concept in the middle. Close with the takeaway. Direct-to-camera energy. Under 80 words of script. Text overlay suggestions.

Prompt

You are a short-form education creator.

Write a 30-second TikTok: never waive the home inspection.

Risk: $500 inspection prevents $50K+ surprises. Real example: Nashville buyer waived on 1960s home, found $45K foundation repair. Other ways to strengthen offers exist.

Constraints: Hook in 2 seconds. Concept in middle. Takeaway at end. Direct-to-camera. Under 80 words. Text overlays.

AI Output

[0-2s] "The worst advice in real estate right now:" [Text overlay: THE WORST ADVICE] [2-8s] "'Waive the inspection to win the offer.' A buyer in Nashville did this on a 1960s home last year. Saved $500 on the inspection." [Text overlay: Saved $500] [8-16s] "Found $45,000 in foundation repairs after closing. Forty-five thousand dollars. With no inspection contingency to negotiate or walk away." [Text overlay: $45,000 in foundation repairs] [16-24s] "There are a dozen ways to make your offer stronger without removing the one thing that protects you from a $50,000 surprise." [Text overlay: 12 ways to win WITHOUT waiving inspection] [24-30s] "Never waive the inspection. Follow for the 12 ways to win without it." [Text overlay: Follow for Part 2]

Why It Works

The hook ('worst advice in real estate') creates instant engagement through controversy. The $500 vs. $45,000 comparison is visceral and shareable. The closing CTA ('follow for the 12 ways') turns one video into a series hook, which drives follows and algorithmic favor.

1

Client Testimonial Video: Guided Interview Script

An agent wants to film a client testimonial video but doesn't want it to be a generic 'they were great to work with' clip. They need interview questions that elicit specific, compelling stories.

H - Hero

You are a testimonial video producer who creates client interviews that tell stories, not just give ratings. You understand that the best testimonials are specific and include obstacles overcome.

O - Outcome

Write a guided interview script for a client testimonial video that produces specific, compelling responses.

M - Materials

Client: Sarah and Tom. Bought first home in Franklin after being outbid twice. Agent helped them adjust strategy and win on third offer. Key moments: the agent called at 9 PM to discuss a new listing before it went to market, the agent's negotiation saved them $12K during inspection, the agent explained every document at closing. Total experience: 4 months from first showing to closing.

E - Execute

6-8 interview questions that guide clients toward specific stories, not generic praise. Questions should be open-ended but directed toward key moments. Include the question order strategy (start easy, build to emotional, close with recommendation). Production notes for the videographer.

Prompt

You are a testimonial video producer.

Write a guided interview script for client testimonial.

Clients: Sarah and Tom. First home, Franklin. Outbid twice, won third. Key moments: 9 PM call about pre-market listing, $12K inspection savings, closing document explanation. 4 months total.

Constraints: 6-8 questions guiding specific stories. Open-ended but directed. Question order strategy. Production notes.

AI Output

CLIENT TESTIMONIAL INTERVIEW GUIDE PRE-INTERVIEW NOTES FOR VIDEOGRAPHER: - Film in the client's new home (kitchen or living room—natural light) - Interviewer sits just off-camera so clients look slightly off-center (more natural than looking at the lens) - Record each question separately for editing flexibility - Let clients talk—the best soundbites come from follow-up answers, not first responses - Total interview time: 20-25 minutes (will edit to 2-3 minute final cut) --- QUESTION 1 (WARM-UP): "How long had you been looking for a home before you found this one?" [Purpose: Sets the stage and timeline. Easy question to relax them.] QUESTION 2 (THE STRUGGLE): "You got outbid twice before winning this home. What did that feel like, and did you ever think about giving up?" [Purpose: Creates the narrative tension. Outbid stories are relatable to any buyer watching.] QUESTION 3 (THE TURNING POINT): "After the second loss, what changed about your approach? What did [Agent Name] do differently?" [Purpose: Positions the agent as the strategic difference-maker.] QUESTION 4 (THE SPECIFIC MOMENT): "I heard there was a phone call at 9 PM about a listing that hadn't hit the market yet. Tell me about that night." [Purpose: Specific stories are 10x more powerful than generic praise. This one demonstrates agent hustle.] QUESTION 5 (THE VALUE): "During the inspection, [Agent Name] negotiated $12,000 in savings. Walk me through how that happened from your perspective." [Purpose: Quantifiable value. Dollar amounts in testimonials are the most persuasive element.] QUESTION 6 (THE FEELING): "What was closing day like? Describe the moment you got the keys." [Purpose: Emotional peak. This is the B-roll transition moment in the edit.] QUESTION 7 (THE RECOMMENDATION): "If a friend told you they were thinking about buying a home, what would you tell them about working with [Agent Name]?" [Purpose: This is the testimonial soundbite. 'What would you tell a friend' produces more natural recommendations than 'would you recommend them.']

Why It Works

The questions are designed to elicit specific stories, not generic praise. Question 4 (the 9 PM call) produces a memorable anecdote. Question 5 (the $12K savings) produces a quantifiable value statement. Question 7's framing ('tell a friend') produces more natural-sounding recommendations than direct endorsement questions.

1

Listing Video: Narrated Property Showcase (2 minutes)

An agent wants to create a polished 2-minute listing video for YouTube and social media. They need a narration script that tells the property's story while guiding the visual production.

H - Hero

You are a real estate video scriptwriter who creates listing showcase videos that sell the lifestyle, not just the features. You understand pacing, visual storytelling, and the balance between narration and letting the visuals breathe.

O - Outcome

Write a 2-minute narrated listing video script with shot suggestions.

M - Materials

Property: 4BR/3BA, 2,400 sq ft, $525K, Fieldstone Farms, Franklin. Renovated kitchen (2024), covered back patio, fenced yard with pool (resurfaced 2024), two-car garage. Cul-de-sac lot. Williamson County Schools. Community pool and walking trails. 15 minutes to downtown Franklin.

E - Execute

Open with an aerial or exterior approach shot. Alternate narration with visual-only moments (let beautiful rooms speak for themselves). Include lifestyle descriptions, not just specs. End with neighborhood context and price. Under 250 words of narration.

Prompt

You are a listing video scriptwriter.

Write a 2-minute narrated listing video script.

Property: 4BR/3BA, 2,400 sq ft, $525K, Fieldstone Farms, Franklin. Renovated kitchen 2024, covered patio, fenced yard with pool (resurfaced 2024), cul-de-sac, Williamson County Schools. Community pool, trails. 15 min to Franklin.

Constraints: Aerial open. Alternate narration with visual-only. Lifestyle descriptions. End with neighborhood + price. Under 250 words narration.

AI Output

[0:00-0:08] AERIAL APPROACH [Drone shot approaching the home through the neighborhood] Narration: "Fieldstone Farms. Franklin. The neighborhood where families stay." [0:08-0:18] EXTERIOR + ENTRY [Ground-level exterior, then front door opening] Narration: "Four bedrooms. Three baths. 2,400 square feet on a cul-de-sac. And the kind of updates that mean you move in and live—not move in and renovate." [0:18-0:35] KITCHEN [Slow pan across renovated kitchen, island detail, appliances] Narration: "The kitchen was fully renovated in 2024. This is the room that sells the house—and it should, because it's the room where you'll spend the most time." [0:30-0:35] VISUAL ONLY — Close-up details: countertop, hardware, backsplash [0:35-0:50] LIVING AREAS [Open concept living/dining, natural light] Narration: "Open layout connecting the kitchen to the living and dining areas. The sight line from the kitchen to the backyard means the cook stays connected to everything." [0:50-1:05] PRIMARY SUITE [Primary bedroom, bathroom] [0:50-0:55] VISUAL ONLY — bedroom wide shot Narration: "Primary suite with enough room for a king bed and the reading chair you've been meaning to buy." [1:00-1:05] VISUAL ONLY — bathroom details [1:05-1:25] BACKYARD + POOL [Covered patio, then pool reveal] Narration: "The covered patio is your transition space. The pool—resurfaced in 2024—is your destination. Fenced yard means the kids swim while you grill. Every Friday night from April through October starts right here." [1:25-1:40] COMMUNITY [B-roll: community pool, walking trails, neighborhood streets] Narration: "Fieldstone Farms: community pool, walking trails, and the kind of neighbors who wave when you drive by. Williamson County Schools. Fifteen minutes to downtown Franklin." [1:40-1:55] CLOSING [Drone pulling back from the property] Narration: "$525,000. The home that checks the boxes you didn't know you had." [1:55-2:00] END CARD [Agent branding, contact info, listing link] Narration: "Link in the description for the full listing and showing schedule."

Why It Works

The script alternates between narration and visual-only moments, creating a professional pacing that lets beautiful rooms breathe. The lifestyle language ('every Friday night from April through October') helps viewers picture themselves living there. The visual-only moments signal confidence—the home speaks for itself in those spaces.

1

Educational Series: 'Real Estate in 60 Seconds' Episode Script

An agent wants to create a recurring '60 Seconds' educational series that covers one real estate concept per episode. Each episode follows the same format for brand consistency.

H - Hero

You are a real estate educator creating a branded 60-second video series. Each episode teaches one concept with a consistent format: hook, explain, example, takeaway. The series builds authority through consistency and value.

O - Outcome

Write a 60-second episode script: 'What is a Contingency?' for first-time buyers.

M - Materials

Concept: contingencies in real estate. A contingency is a condition in your offer that must be met for the deal to proceed. Most common: inspection contingency (cancel if inspection reveals major issues), appraisal contingency (renegotiate if appraisal comes in low), financing contingency (cancel if loan isn't approved). Contingencies protect buyers. Removing them (to win competitive offers) removes protection. Nashville context: in 2021, many buyers waived contingencies. In 2026, the market allows buyers to keep most contingencies.

E - Execute

Consistent 60-second format: hook (5 sec), definition (10 sec), the 3 types (20 sec), why they matter (10 sec), Nashville context (10 sec), takeaway (5 sec). Direct-to-camera. Plain language. Under 150 words.

Prompt

You are an educator creating a branded 60-second series.

Write episode: 'What is a Contingency?'

Contingencies: conditions that must be met. Types: inspection (cancel if issues), appraisal (renegotiate if low), financing (cancel if loan fails). Protect buyers. Nashville: 2021 many waived, 2026 buyers can keep most.

Constraints: Hook 5s, definition 10s, 3 types 20s, why matter 10s, Nashville context 10s, takeaway 5s. Direct-to-camera. Plain language. Under 150 words.

AI Output

[INTRO CARD: Real Estate in 60 Seconds] [0-5s] HOOK: "A contingency is the legal parachute in your offer. Here's what that means." [5-15s] DEFINITION: "A contingency is a condition in your purchase offer. If the condition isn't met, you can cancel the contract and get your earnest money back. It's your protection." [15-35s] THE THREE YOU NEED TO KNOW: "Number one: inspection contingency. If the inspection reveals major problems, you can negotiate repairs or walk away. Number two: appraisal contingency. If the home appraises below your offer price, you can renegotiate or exit. Number three: financing contingency. If your loan falls through, you're not stuck buying a home you can't finance." [35-45s] WHY THEY MATTER: "These three contingencies are your safety net. They're the difference between a bad inspection report being a negotiation and a bad inspection report being your problem." [45-55s] NASHVILLE CONTEXT: "In 2021, Nashville buyers were waiving contingencies left and right to win. In 2026, the market has balanced enough that you can—and should—keep your contingencies in place." [55-60s] TAKEAWAY: "Never give up your parachute. Follow for tomorrow's 60-second lesson." [END CARD: Follow + Agent handle]

Why It Works

The parachute metaphor in the hook makes an abstract legal concept immediately understandable. The consistent 60-second format creates brand recognition across episodes. Nashville historical context (2021 vs. 2026) adds local authority while keeping the content evergreen.

Pro Tips

1

Use the HOME Framework to create a video script template for each format (YouTube long-form, Reel/TikTok, testimonial interview, listing video). Templates make consistent content creation fast.

1

Build a video-specific Context Card with your on-camera voice, pacing preferences, and visual style notes. Load this before generating any script.

1

Apply the 5 Essentials to every video: Audience (first-time buyers, luxury sellers, agents), Channel (YouTube, TikTok, Instagram), Materials (data, property details, concepts), Style (casual, authoritative, educational), Task (educate, showcase, convert).

1

The OODA Loop for video: Observe view counts and retention graphs, Orient by video type and topic, Decide which formats keep viewers watching, Act by creating more of what retains attention.

1

Always write video scripts for spoken delivery, not reading. Include contractions, casual phrasing, and natural pauses. The HOME Framework's Execute step should specify 'conversational tone for video delivery.'

Learn the Frameworks

HOME Framework Context Cards 5 Essentials

Frequently Asked Questions

How long should real estate videos be?

Match the platform: TikTok/Reels: 15-60 seconds. Instagram feed: under 90 seconds. YouTube: 3-8 minutes for educational, 2-4 minutes for listings. The HOME Framework adapts your content for any length by adjusting the Outcome and Materials.

Should I read a script or speak naturally on camera?

Use the script as a framework, not a teleprompter. Read it 2-3 times before filming, then deliver the concepts in your own words with the script nearby for reference. Natural delivery with structured talking points produces the best results. Practice the hook word-for-word—that's the only line that needs to be exact.

What video content converts viewers into clients?

Market updates with neighborhood deep-dives (demonstrates local expertise), client success stories (demonstrates results), and educational content (demonstrates knowledge). Listing videos convert for that specific listing. Brand content converts over time through trust-building. The HOME Framework helps you create all types consistently.

5 AI Video Script Examples for Real Estate Agents

Generic AI vs. Context-Powered AI

Full Examples with Prompts

YouTube: Weekly Market Update Series (4 minutes)

TikTok/Reel: 30-Second Educational Quick Tip

Client Testimonial Video: Guided Interview Script

Listing Video: Narrated Property Showcase (2 minutes)

Educational Series: 'Real Estate in 60 Seconds' Episode Script

Pro Tips

Frequently Asked Questions

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