Free class · Get found
Most agents open a chat, type "write my bio," and get copy that could be any agent in any city. This class flips the order. You build one Agent Context folder first, then ship three real pages from it: one for you, one for a listing, and one for a single client.
Part 1
Models change fast. The tool you rely on this month can be restricted, repriced, or replaced next month. If your whole approach depends on holding the newest model, you lose it the day the model moves. Your understanding and your context go with you to any tool.
Strong model, no context
Opens the most capable model available and types "write me a listing description." Gets generic copy that could be any agent in any market. Argues with it, then rewrites it by hand. When that model changes, they're back to zero.
Any model, real context
Loads their Agent Context first: who they are, their voice, their market, their guardrails. Gives even a cheaper model a real brief and gets copy that sounds like them and uses real facts. When a stronger model shows up, the same context makes it better too.
AI hands you confident summaries all day. Break a claim down to something you can actually check, then build back up. If you can't get to the source and understand it, you're working from someone else's opinion. That's why every number on your page traces back to something real.
The AI won't be the one answering for a Fair Housing problem or a wrong square footage. You will. So you check the things that matter before anything goes live, and you don't over-check the low-stakes drafts that just need to get done.
Part 2
No software and no subscription. Three folders of plain text files inside one. Drop it into Claude, ChatGPT, or Gemini, tell it to read everything first, and it knows your business before you ask a single question. Every page, post, and email you build later comes out of the same center, so none of them start from a blank chat.
The one folder you hand the AI before any task. Tell it to read everything in here first.
Who you are, how you sound, how you work, and your guardrails. Write it once. Every page starts here.
One file per real person: their goals, how they decide, what never to say, and exactly what they've given you permission to use.
One file per property: the facts, the angles, and a clear VERIFY mark on anything you haven't confirmed yet.
Here's why the client folder matters. Picture a fictional agent with three client files, each with different rules. Every consent line defaults to no until the client says yes.
A past buyer who gave written permission to use their name and tell their story. Their page can be warm and specific.
A buyer starting over after a hard few years. Their file lists what must never be mentioned, and the AI has to respect it.
A seller who routes everything through an assistant and allows nothing personal in public. Their page stays strictly about the process.
Same prompt, three very different pages, because the file tells the AI what it may use. That's respect for your clients built into the system instead of left to memory. The deal folder works the same way for facts: anything unconfirmed is marked VERIFY, and nothing marked VERIFY gets published.
Part 3
The move is the same every time. Tell the AI to read your context folder first, guardrails included, then give it one prompt. It writes the page in your voice from your real facts. Start with the page about you.
Page 1: you
Read every file in my "agent context/my business" folder first, then follow my guardrails for everything below. Build a one-page personal landing page for me as a real estate agent. Output the full page copy plus a simple single-section HTML layout I can paste into a site builder. Include, in my voice: - A headline that says who I help and where, using my real market and specialty. No superlatives like "award-winning". - A short "who I am" paragraph pulled from my about-me file. - 3 specific reasons to work with me, stated as facts, not adjectives. - One clear call to action. Rules: use only facts in my files. Mark anything you're unsure of as VERIFY. Obey every Fair Housing and banned-phrase rule in my guardrails.
Built from my business. The page buyers, sellers, and AI find when they look you up. Fix every VERIFY before it goes live.
My business plus one deal file. Property type and neighborhood in the headline, 4 to 6 specific facts, objective sourced neighborhood notes, and one next step.
My business plus one client file. A private page for one person that answers what they said matters to them, within their consent rules.
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No. Each prompt returns the page copy plus a simple single-section HTML layout you can paste into the site builder you already use. The first pass is about getting a real link live, not about design. Branding and polish come after the page exists.
Any of them. Your Agent Context is plain text, so it travels. In Claude you can load it into a Project. In ChatGPT you can paste your business files at the top of a new chat. The edge is your context and your judgment, not the brand of model.
Fair Housing rules, like describing the property and not the people who should live there. Privacy rules, like no client names, stories, or photos without explicit consent. Source rules, like never inventing square footage, schools, taxes, or stats. And the phrases you never want to see, such as "dream home" or "must-see".
Only what you have a reason and permission to use. Each client file carries consent rules that default to no: name, story, photo, and a do-not-mention list. Keep private details off public pages entirely, and check your brokerage's policy before you load client information into any tool.
Because a live page teaches you what a draft can't. MVP means minimum viable product: the smallest real version that works. Once it exists, you can improve it from your context instead of starting over. That's the next class in the series.
Get found
Check what answer engines say about you, verify every source they cite, and publish one sourced answer worth citing.
Foundations
Think about AI like a new hire, brief it properly, give it a reusable Context Card, and fact-check every claim.
Systems and automation
Write any recurring job as trigger, middle, exit condition, and iterations, so AI drafts on a schedule and you keep the send button.
Library
The whole library of recorded classes, by topic.
Research sources
Government guidance on Fair Housing risk in digital housing advertising and delivery.
Current professional standards requiring a true picture in advertising and prohibiting misleading images and manipulations.
Google's current questions for original value, first-hand expertise, authorship, sourcing, and satisfying the visitor's goal.
Why selected, high-signal context and durable notes outside the chat shape what a model produces.
Why fluent output is not evidence, and why unverified facts need checking before you rely on them.
Collect and keep only the personal information you need, protect it, and describe your data practices accurately.
Product access, limits, local listing rules, platform policies, and laws can change. Re-check the linked authority before important or public work.
Keep building
AI Acceleration: Real Estate is a private, self-directed curriculum for practical AI work across content, communication, lead follow-up, CRM, client research, operations, and relationship management. Build it. Review it. Keep what works.
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No ranking, revenue, closing, or time-saving promise. The classes teach the work and the review systems around it.