Questions while you work
Editorial learner questions for this lesson.
Which prompt should I start with?
Choose Build for an eligible missing or unclaimed profile, Improve for a verified live profile, and Recover for ownership, verification or suspension trouble. Use the state Google actually shows.
Can AI complete verification for me?
It can organize facts and prepare a checklist. You handle the verification method Google offers and inspect the result. Never put passwords or verification codes in the conversation.
Can I use my brokerage address?
Check the real practitioner and location setup against Google's current business-representation rules. Establish customer contact, signage, staffing and the operating model. A mailing-only address is not enough.
What if my AI cannot operate the browser?
Use the same interview and worksheet while you operate the browser. Describe the visible state or provide a redacted screenshot. Tool access varies; the prompt does not create it.
How should I request reviews?
Use the real profile's tested review link and a neutral request for genuine experience. Do not offer incentives, prescribe stars or wording, or filter requests by satisfaction.
Will this guarantee Google rankings or AI recommendations?
No. The immediate result is accurate information, a useful draft or a documented next action. Discovery and customer outcomes need to be measured after the actual change.
Check Google’s business representation rules, verification guidance and review guidance for your situation.
Read the edited teaching transcript
Edited teaching transcript from the exact lesson caption source. Non-contiguous passages omit personal details, unsupported claims and changing tool or policy advice. The original video is unchanged; use the current practice instructions above. The original recording retains its historical discussion; current practice is in the worksheet and prompts above.
0:00 · Choose a profile task
We are going to go over all things Google My Business, actually featuring Ben Franklin. And the goal at the end of this isn't for you to be able to build your own Google business profile. It is to understand what a good Google business profile is and how to send an AI to go build it for you. And I've got it so that I think I have three prompts. One is designed to like set up your Google business profile. One is designed to optimize it. And then one is designed where if Google suspend you for something because they do that all the time to how to fix it yet.
So those are the kind of the big three with Google business profiles. so basically we're going to be going over like what stuff goes in the Google profile. We're going to talk about like why do we even need a Google profile and how to like convert reviews from it. And then also like just like optimization and just maintenance of it.
2:58 · Accurate profile information
But yeah, this is like a very practical breakdown of what a good Google business profile looks like. And the and the nice thing is like once you set up the foundation of this, it becomes easier to get reviews. Gemini and the Google Assistant, it will read what is in the profile now.
3:29 · The real business and location
So if you have like, let's say you have a different number on Zillow, Redfin and Google My Business. It's searching to see what is in sync and what's out of sync. So if you have like, I went from this brokerage to this brokerage, I did this, it'll be like, this is a problem for this business. We don't know where to direct it. So this is one of the big ones is office or service area. So do you have a physical office? Do you have a service area?
Do you only have a mailing address? Like, that's one of the big things that trigger is a mailbox or a brokerage address that you do not staff. so you have your real location, you have like, are you the direct contact person, and then are you public facing, which of course you will be. And this is also kind of maintenance. So
5:19 · What profile review means
The review itself, as far as you're saying when you're editing, is there editing the review? No, so you'll edit the page, and then like, sometimes it'll be like, Google's reviewing your changes, and then it'll be like to validate that the changes are actually useful and all that kind of stuff. And then sometimes people will go and try to make another adjustment to their Google My Business page while the review is happening. Yeah, yep, yep.
5:53 · Check each proposed field
And yeah, you want to get everything as accurate as possible, submit it, But the goal is to have, as long as you have kind of clear examples, and don't represent yourself basically as a brokerage, which you can see like name, like a lot of times it'll be like Benjamin Franklin realtor team, or Benjamin Franklin realtor. And so with being a realtor, you just want the name, and then the category is what sets you as like real estate agent.
6:27 · Human verification and approval
So if you have like an office and you have to do the review of it, your agent can't do that for you yet. I fully expect it will be able to once we have micro robot, but this is for if it's like you have to verify your location, take the picture, you have to take a picture, take a video, do the whole thing. Yeah, So you have to do it like live. So when we do this, what we're going to do is you'll have your agent log into your Google profile that you want it to kind of create.
And then it's we're going to just give it the prompt and it's going to draft and click and approve and do all the stuff. Okay, so what we are going to do right now, I believe, is we are going to start to run the profile or the prompts and it is basically going to work through the whole thing Oh, yeah, here you go. Now you can tell the AI to take over. Say I did my part. Do yours. So hopefully the pointer comes back and clicks next and it'll just kind of rock and roll through it.
But yeah, honestly, this is literally the whole process for like how I optimize my Google business profile, how I optimize my social medias. It literally just happens all in chat now. And then the AI presses the buttons. I would have never had a Google business profile, or like half of the stuff that I have if it wasn't for AI doing it for me.
8:29 · Ownership and the next step
Tell it to do that. Say, why are you telling me what to do when you know what to do? Dude, the amount of times where the AI will come back in with like, here's a bunch of work for you to do. And I say, no, I'm not doing any of that. Go do as much of it as I can and bring me a smaller list. And it almost always comes back with a much smaller list. So once you get this done, you'll be able to basically walk through the same steps except you won't have to set up the main account now.
You can use both if you want because you can stack them like I've got my realtor friends that I manage, I've got my business, I've got a couple of them under like my main email, yeah. And they're super easy to manage in that way, someone has to be the owner of it basically and so you already have the ownership account. Yeah, it really is like if you have like something that you want to accomplish digitally, there is very little holding people back from doing that now.
