Automatic captions from the recording, lightly corrected. Stretches with personal details, unsourced numbers, dated news or advice the class has since changed are left out. That's 54 stretches in all, including most of the live build, for privacy. Where the recording and the steps above differ, the steps are current.
Read the transcript, 12 chapters
0:00 Why agents don't need an engineer's setup
Uh most people don't need all of the stuff that engineers do. Um it's a lot of extra stuff. And so this system um that. And this is um how the content system started as well. The content system is more advanced now but this is how it started. And so the system is four steps. It is capture, analyze, produce, iterate. So, CAPI is a fun, much like a capybara. Um, same Ryan, same four moves.
3:05 What you leave with today
So today we're going to go over why a very very simple system is the absolute best way to kind of operate in my opinion all phases of the business. Um we're actually going to go over I did a bunch of research on Reddit. Well I didn't the AI did a bunch of research for me on Reddit about 15 problems that um real estate agents are actually experiencing in the real world. Um and then we're going to uh work through some of examples of how to solve them and how to set up a system. So the goal is to understand how to leave with the system built. Um it is again super simple. Uh and this is kind of broad scope. So we want a capture folder. So a capture folder is effectively causing the same
decision to be made every time you have a problem. So, as an example, if you're using a capture folder for bookkeeping, you would put all of your receipts and all of the things that you need for bookkeeping in there. So, as an example, to use with AI. And so what I do is I put all of my receipts into a folder and then Xero syncs with my bank and then I have the AI analyze the receipts to the bank account and it does all the categorization and all of the kind of stuff that goes along with it.
fill in many blanks. So AI can go in that folder and go to your bank account and link them together. So I have it hooked up to Xero. So I don't have it hooked directly to my bank account. So Xero is more of a deterministic program and Xero syncs the bank account and then all the AI has to do is read the receipts and then read the um the Xero interface. It doesn't have to go into my bank account. So I don't ever have to give it actual access to the account.
Yeah. So, it's I like it because it's a little bit more of a security layer because it prevents like direct access
5:55 Four steps for every job
I was just saying we're going to go over kind of a system that is super effective to run kind of across any process you needed to. And the there's four steps to it. It's capture, analyze, produce, iterate. So it's four steps and it's the same four steps for basically every process that you have. So whether that's bookkeeping, content creation, um operations, whatever it is that you have to do, it's the same four steps. So we are just going to kind of get into it. And so the actual system it again is capture, analyze, produce, iterate or CAPI. And so simpler almost always beats smarter. Um because simpler usually is smarter. Uh most people point and shoot the AI at stuff, it's kind of every time they do an action with the AI, it's kind of restarting the system.
Or they use one chat and then the context gets bloated and they wonder why the AI got stupider as the chat progresses. So, we're going to add a little bit of structure to that and it's going to remove all the AI slop that comes with it. And the less technical you are, the simpler the system should be. The more technical you become, the more uh kind of technical debt you can add to the system without it corrupting. So the simplest way to do it is for capture you or the AI is going to gather the details of whatever the project you're working on into one place. And so the things you'll want to capture with insane clarity, you'll want a really really clear outcome of what are you doing the project for. So, like for me,
when I was doing bookkeeping, it was I need 2025 GAAP-approved um books that are able to be sent to my accountant for a very easy tax return, right? Or I want a social media post that's going to land on all of my platforms across the entire um social media portfolio that I have. The next thing you're going to do is you're going to have the AI analyze the capture folder. It's going to analyze whatever persistent context you have. So if you have stuff that's relating to your brand, um we've talked a little bit about context cards. Um so if you have persistent context, it goes there. Um and then also guardrails. So if there's things that you definitely do not want the AI to do, um most people are really good at telling the AI what to do, but
to tell it what not to do. Um and then produce. So the AI is going to make whatever asset the job needs in a higher quality way that's designed to be within your style. So like everyone in here, like if if we were to all use the word luxury and then we were all to write a one-page uh description of what luxury means to us, there would be some similarities, but there would be some differences, right? It would all be a little bit different. And so when you use um words that kind of bundle language together with AI, AI aggregates what it knows and it produces what it thinks is the answer. So instead of saying luxury, you want to use things like I want clean lines, good use of white space, um simple design, stuff
like that.
9:20 Capture, analyze and produce
So capture the goal with a capture system is to have the same start of your problem solving process across the board. So one of the things especially with realtors that happens and me as well is decision fatigue. So the more decisions you have to make throughout the day, throughout what the deal, whatever it is, the kind of degradation of quality happens just based on kind of the science of decision-making, and so our goal is to make the first decision that you have to make the same thing every time, right? Because if you know that if I have this, it goes into this system, that's not really a decision. And you can then automate that as well. So if you're like anytimes this person, this person or this person sends me an email, send it to the capture, right? You can
always kind of automate if you have one place that everything is going to. It's a little simpler. So you can automate your bookkeeping, your marketing, um you can have your clients in a single folder, but it's all one decision that starts everything. From there, it's going to analyze. So it's going to evaluate what your plan of action is. It's going to evaluate what resources it has available to execute that plan and it is going to analyze what the um the capt what is in the capture folder. Right? So, it's going to say, okay, I've got um Gmail, I've got calendar, I've got Slack, and I've got this person's brand, and I need to get this outcome. And so, it'll take all of that, and then it starts to build much higher quality outcomes.
and then produce. So whatever the job actually needs. Um so the asset can be so many things right like the asset can be a an image for a social media post. It can be a video. It can be clean uh books in an Excel sheet that I can export to my accountant. Whatever the actual output is, that's kind of what we're trying to get it to produce at the highest level. Um, and so basically different assets kind of every time, but we want a minimum quality threshold every single time. So we never want the asset quality to dip because we don't have good context. And if we do, we can add that to the context and then raise the entire system so that every time it creates an output, it's better than the one before.
11:54 Iterate the system, not the output
And then it's iterate. So every time you get an output, the likelihood is that there's going to be at least one or two things that you're like, "Oh, this could be done better. I would like it more if it was like this." Whatever that case is. And so you want to take the output that you got and you want to iterate the system, not just the output. Because most people will take the output and they'll change it until they get what they want and then they'll go back and use the system again. And then they have to do that every time, right? And so if you can work at the system level to produce better assets, you have to do less when those assets get created.
12:35 Boundaries before you paste
And then here are some boundaries that you definitely want to put into place for kind of protection of your system is you don't want to include passwords, never wire instructions. Um, you don't want to put client information that they is either not public or they're not comfortable sharing. Um, and then fair for the outputs. So we always want to have a human in the loop to manage those outputs before anything irreversible happens.
13:47 Problems AI can and can't fix
The problems. So marketing, sales, operations, and finance are probably the most common things that I help people with. And I did a bunch of research on like actual um real estate problems. Uh well, I didn't do the research. The AI did the research off of Reddit and X and some other forums for me and it conglomerated what it thought was the best. I'm super happy to make any changes. So if you guys are like, "Hey, I really want to focus on this today. Rock and roll. We can build a system for whatever you guys want." Um, but the biggest thing is like there's oftentimes people will start making content, they'll like take a bunch of pictures and then it just stays in their phone or they'll um post stuff and then they post once or twice and
then they get busy and then the posting that's because you just stop getting in front of them once the transaction happens, right? Because a lot of times it's like, I don't really have any value to add. I don't have a capture. I don't have like I can't get in touch with them over and over. And so you want to consistently find small valuable ways to get in front of them. That way if they are in a position where they're like, "Oh yeah, we do want to move forward with something." They can um actually be like, "Oh yeah, this person sold me my house. I can I'll just reach out to them." And then the other thing is scattered notes. So we get inundated with data and it gets saved all over the place. sometimes Google Drive, sometimes
OneDrive, sometimes iCloud, sometimes it stays in your email, sometimes it stays on your local computer. So, it's kind of all over the place. And so, one of the things that AI is really, really good at is capturing all of that stuff. And so, it's actually one of the things that AI is super useful with is due it. Um so every problem has a shape, a condition you cannot change, affordability, inventory, the market, um a task you can run, the follow-up, the client, the picture, the cash view, and then observe the capture. So orient with context, decide the plan, and then act on production.
So here is one of the problems. So a daily video, so more posts and no more inquiries. and a Houston agent posted a video a day for months, got some views, and almost no messages. Another agent has plenty to say and still avoids finishing content, and publishing more does not fix it. So, one of the things that the AI can do in the iteration phase is if you're posting, like let's say you are consistently posting, but you're just not getting any traction. The AI can analyze one your audience. So it can figure out when is your audience the most active. And then two, it can actually take your analytics and it can then compare it to trending stuff and other realtors who are getting more traction in the space and it can say, "Hey, based on what's happening in the
outside world here, you may want to try this type of hook or you may want to change your content strategy to be more long form on YouTube or you may want to X Y and Z, right?" And so it can act as a content strategist in that way, but you have to give it the capacity to do so. That's what I want to learn how to do. Yep. Perfect. And so the biggest thing is have a consistent capture point and then the analyze step in the guardrails of that you will basically put what you want to get out of the analytics for it.
AI cannot make a home affordable. um as you might know. So [clears throat] basically that is one of the big big But it cannot change the price of the house. It can change the message. It can change how it's port uh being perceived.
19:41 The quiet prospect and the client picture
Sales, the quiet prospect. So, the last three messages, your showing notes, and the buyer's pause request. So, that would be all the stuff that's going in the context, right? It would be all of the the things that are relating to the the message that the AI has no way of knowing cuz right now as it relates to public data, there's no advantage to being smart or having uh the same public data as everyone else. The key stuff that you guys bring to the table is the context inside your brain, And so the the thing that you have that builds human connection is still those relationships. And that has not changed yet. And I don't think it will for the foreseeable future because I've gotten some emails from ChatGPT and they do not do a good job of building human
connection. They do a great job of making me say, "Oo, this was written by AI, but not building human connection. So the ask in that case would be to sort it, figure out what's ready, what's unsure, what's blocked, or what's completely off the table. And then what is the next useful touch point for that client? Is it to say, "Hey, I know you want to pause, but I think if we kind of restructure the strategy and try to approach it from this marketing channel and I'll send uh this email blast out and I'll do X, Y, and Z." It gives you the ability to kind of get more solutions than just what their request is, right? So if you can come back to them with a better solution than what they initially proposed, that's where
you guys are like way valuable and then the result. So you hold until everything's agreed and then it drafts and then you evaluate it before the send. So quiet contact. So the capture it would be to paste the redacted thread and your notes into 01-capture/sales analyze it. So we're going to I'll pull up the prompts but we'll run a prompt against it and then produce which is prompt three. And so I'm going to give you guys all the prompts and stuff that the system uses as well operations. So again um input it would be the specific rows in the spreadsheet from whatever you're doing. showing notes, emails, voicemail summary, all that stuff. Um, and then it figures out the client picture, gets the preferences, the decisions, and that's one of the things that's really helpful
to have an understanding of like what is your client's style, right? Because let's say they want a a modern look, right? You can virtually stage the house with modern furniture, clean lines, all that kind of stuff. Or if they're like, I love antiques, which would be two very different looks for the same house, right? You can then stage it with antiques. And you can send that to two different potential buyers. Same house, very, very different results that actually connects the house to them. about like if they're looking if they're a buyer and they're looking for houses and you're looking on listings online and and they're a vacant house to stage it with AI with the stuff that they want and send it to them that way instead of the just the MLS link.
No, exactly. So, what you could do is you could have their context card. And so, I always recommend that for your clients, you build out like a mini context card of like what they like, what they don't like, what they want to talk about, all that kind of stuff. And link and you say, "Hey, stage this home in the exact way that matches their client card." And we can do that today. That's totally good. And it'll send it. almost like write out a get to know you type of thing with the clients of the things that are really important to them and you would ask that anyway but even go further.
Exactly. So that Yeah. And it can create like it can create the video like so create the walking or the hiking that's nearby or the shopping that's nearby if that's important to them. it can put it in a video like this and then instead of music, you can either do an AI voice, but what I would recommend doing is your voice for now cuz AI voices are still kind of janky, a little robotic. Um, but what you can do is you can have it write a script and then you can record a voice note on your phone. You can add the voice note to the context and you can say, "Make a video. Use my voice over and create this for the client."
and it'll create this, but it'll say give it a very personalized um impact. Most people are just trying to scale by volume, right? They're like, "I'm going to scale the same thing, but I'm going to send it to a million people instead of I'm going to send the one right thing to this person." That makes them feel like, "Holy cow, this person cuz I mean if it really isn't a lot of time doing it giving a few prompts, right?" And so like to And again, these are all from still pictures. And so if you have a voice over on this and it's staged exactly the way they like it, it looks like this took a substantial amount of time, but really it's creates something that makes them feel like more almost more committed to working
with you because they know how hard you're working for them, right? and they don't actually know how hard you're working for them because you have a system, but the system does take some work to set up in the beginning. So, that's kind of the big the big utility that I see with AI is not trying to scale up to massive volume. You can, and I 100% have done that, but I also recommend thinking about scaling down to insanely personalized volume, right? Because if you're close and you can send them that one thing that gets them over the edge, that connects them to the property in a way that they were not before, I think that is going to be more Um, and so I highly recommend that you look at look at AI as being able to
scale quality faster rather than scale volume more intensely. That's just my thought. I there are a bunch of AI gurus out there who will tell you I'm an idiot and just scale a bunch of volume. That's fine. Like and you can absolutely do that. I think that that's the way the world is going in general though. And so I think to differentiate yourself eventually this will be more impactful.
27:01 Set up the folder and the loop
Um and so yeah, I think we're just going to kind of get through actually setting up a system now. And so I'm just going to go through in Google Drive and we will just set up whatever system uh we want to and that's kind of it. So we'll just do this and then it runs on what's known as a loop. So I've [clears throat] talked a little bit about loops and so loops are trigger work stuff exit condition and that's the kind of how most computer loops work, right? So the trigger is what is the thing that happens to cause the work to start getting done. So that can be either caused by you. So you put the stuff in the capture and then you tell an AI to get to work. It can be caused
by uh like every day at as an example, every day at 6:00 a.m. I have a recap of all of my emails sent to me and like my calendar. So here's the priorities, here's what changed, here's what you need to do today. um or I mean it can be caused by anything that's um kind of understandable. It can be caused by an email coming into an inbox. It can be caused by an email from a certain person coming into an inbox, right? And so all of that can start the the work loop. So, if you're waiting for um let's say an email from someone and once you have that email, you'll be able to fill out their onboarding docs and really push things forward. You can have that email come in and it can start the whole
process. And so now we are just going to get down to it and we will build an actual thing. So the simplest way to do it is to start a capture folder in whichever domain you're comfortable with. So whether that's local, whether that's um Google Drive, iCloud, whatever kind of storage system you want. Start the capture. And then from here we will if you have a CRM, so it goes over like what your pipeline looks like. It you can put basically whatever you want in here. Um that is going to be useful for impact. So like for my bookkeeping one, I have all of my finance stuff like this vendor is always categorized in this way or um if this vendor does this uh we need to if payment has not been received by this date, we need to evaluate that
or send them an email, whatever it is. Um, and so what we can do now is we can go back to the capture folder and we can now add another folder that is the context. And so this will be the stuff that is not persistent. So, as a very simple example, you can just do a Google doc architecture to manage it. And so one of the things that's cool with owning your own system is you can move it to ChatGPT, you can move it to Claude, you can move it to Grok, you can kind of bounce around to whichever AI you want.
Prompts like once I have my prompt set, I can just be like, "Hey, how do you how does Claude doing it?" Yep. Exactly. What's my output going to be from each of these? Exactly. And if you put it into like Google Drive or you put it into like you put that context into a folder, literally all you have to do is give that um AI that link and say, "Hey, make the make the video or build my social uh postings." Basically, yeah. So, if I did write a prompt that had to do with like mid-century modern or something or something and I found that, hey, that prompt creates a killer result. Now, it's just Exactly. Yep. And now I'm just like Yeah. Now it's just in the folder with the assets, right? So the pictures, here's the
prompt. Go. Yep. Exactly. Pumps it out. Mhm. But even with that, like I guess in the prompt then do we put our own like logo pictures of us and as an asset to be like hey so source this put it together.
39:51 Context you set once and link
Um yeah, that's exactly right. And so you'd have that as what's called persistent context. So you'd basically have a folder that's like um our folder or like the the home fold, something that is just it's just the same things every time, right? And you'll just basically import that into the deal and it'll pull that same context every time. So, like if you're like, I want these pictures always used, my MLS number doesn't change, my, you know, affiliation doesn't change, all that stuff doesn't change. That context stays the exact same. And so, you want to have that in every deal and it'll pull and you don't have to like put it into every deal. You can have it in one place and just link to it, right? Like you can have a Google doc that says, "Here's my personal
context." And then it's got the link to the personal context. Here's my client context. And then it's got the link to that client. Here's my And then you can just instead of having to do all this stuff every time and remove stuff and rearrange stuff and all that kind of stuff, you just grab the link from wherever the folder is and then it'll go get it itself. Technically create a graphic exactly how I want it and then refer to that graphic. Although that could be an option. I could just say here's the list of the content I need in this format. Yep.
This and then every time I'm just pointing Yep. Exactly. Yeah. And so you can adjust that context and like you could even have um like a couple's context individual individual and then that way you can just point it at whichever one. And so the the biggest the biggest unlock is just having things pre-built that you can just point to rather than having to build them uniquely every time. And so right now this is rolling through. So it's evaluating what's in the other repo. So I gave it a sample repo of what I wanted. So you are going to get a repo that has something similar to all of this.
Okay. Right. And so I even um one of my favorite things is am I able to source out like say I I am thumbing through Instagram late at night laying in bed and I come across some agent in Montana that made a cooler video. Yep. And I'm like, "Oh my god, can I use that source to be like mimic but personalized for me?" Yeah. Exactly. Yeah. If you have good context, it's always better to give it an example. Okay. Yeah. So all of our Okay. So then all of our listing content I need to start making like a just a drive folder.
Yeah, that's what I would do. Yeah, what I've been doing with all my things to a Google Drive folder that all that. Okay. And I just had it as an example. I my computer is basically broken at this point. Um I have no space on it. And so I just had it um pull about 40 gigabytes of videos off of my computer and upload it one by one to Google Drive. And so it I was like, I have no space on my computer. I have a bunch of videos on my computer. Find them. leave pointers where the videos were, which a pointer is basically telling the AI, hey, there was a video here. If it needs to be used for something in the asset, it's now here. And so the pointer is just like um
it's almost like a breadcrumb from the AI, right? If it's just kind of handling, Gretling its way to Google Drive. for me like I was initially like oh I'm going to build an app and it's going to be great and da da da da. And the more I thought about it the more I'm like I need to be able to build the skills which are like uh so Claude, ChatGPT they use something called skills to do predefined workflows. And so if you build a skill it can basically replicate an app but all inside the claude interface. And so if you can have like a like as an example, this video content system is just a series of skills. It's like one skill, two skill, three skills, and then it just creates the asset. And so if you can build those workflows into
the Frontier Lab, you're already getting where everyone's already already at, right? Like everyone's already using typically one of them, a ChatGPT, a Claude, a Gemini, something. And so if you can have whatever you're doing work with that, um, I think it's I think that's where the the everything is kind of headed. And like even to the point And so getting to where as much of the transaction can happen in the interface as possible because they're already hallucinating. Right. I'm dumb. Um, so the say I write up a prompt problem.
I was trying to figure out like what because right I'm just texting notes to myself of what I need to do for homework folders into my drive for different prompts for different things we're trying to accomplish and also putting creating listing folder within all of our things in different categories so that we I can start having like machine source source machine and I can send you the sample context cards if you want um just as kind of a a template to base off of. You can change them however you want. Like literally the whole point of AI is it's as personalized as you want it to be. But most people um have the Vincent van Gogh problem where the blank canvas is the hardest thing to start with.
Yeah. And those those downloads stay in my drive in a folder that then I source back. Exactly. Yeah. And so like you can see here it's locating the AI listing machine skill. And so that's the skill that I have that does all of the the video generation and the image generation and all that kind of stuff. And then it's reading all of the context. And then it's waiting for the planning agent to finish before it starts building everything. So right now this is building out the complete plan.
It's picking out a complete plan to build. And this will pick out um sample music to put to the videos. But the cool
55:54 Quality over volume, then the plan
And so it can all happen more fluidly now. And like I said, the biggest thing that I see is people are trying to scale volume instead of quality. And I think that's a mistake. I really really believe that's a mistake. And the problem is, as I see it, is most people who are teaching the AI are either AI people or they're real estate people. They don't have the kind of bridge to be like, oh, you cuz the AI people are just like, I want to hypers scale. I want to send a million emails a day. I want to do X, Y, and Z. and the real estate people are like, "Oh, I want to do um better quality stuff, but I have to start over and do it individually every time." Right? So, if you take the system from scaling up to
volume and add it to quality and then you take kind of the realtor's like, I want quality and combine them, that's where I think you get really, really good results versus I'm going to make one video, send it to a million people. I would rather make six videos and send those to the people who are engaging with your content or who have reached out about the listing, right? more local hyperniche and that's where you like if you like put a property tour video and someone likes it and you're like oh I could reach out to this person and send them a custom video or I could reach out and be like hey do you like this house what would uh what would this house look like if you were to envision it in your style and then you can take
exactly their words and put it into the AI and have the AI build exactly what they said versus what my assumption was, right? And so, so this is so right now it's deciding everything. It's checking everything and it is finalizing the plan and then it's going to come back to us with a complete plan to build out. It's oh, there it is. So, if we open plan and then close this, I'll expand over here. You can see portrait films. It's going to do a 3D scroll tour. So um one of the things that it created that's all my questions for resolution.
Uh, let me Here we go. 1280. Yep. Okay. So, I mean, so it's like pretty substantial quality. It's not going to be like Yeah. Yeah. It's not going to look like it's on VHS for sure. Yeah. And so, um, if we I'll show you what the, um, a sample of the 3D scroll tour is. the whole thing. And so like this is uh this is a landing page effectively and all you have to do to basically give yourself a tour of the house is scroll uh down through it and you can see the timing of it a little wonky so I'm still working on that but you can kind of scroll and it just walks through the house.
Yeah. Very similar to the feel of Matterport. Yep. except blending you in each space or metaphor like they click a ring on the ground. Yeah. Yeah. Yeah. But very similar feel at your own pace, right? Exactly. And this is like um yeah, it's just literally just I'm all I'm doing is scrolling and it goes to the through the whole house. And so, you can go back up. I like the reference mapping on the right. Exactly where you're at. Mhm. Yeah, that's helpful. Yeah. So that like you said a secondary bedroom in a two-story house and it just said secondary bedroom and you're like what what floor?
Yeah. Right. You know I had all that info. And so now everything's approved. And so it goes through and of course you want to go through um and really like dial in the plan. And so this is everything that it is planning to do. Um, you can see that it knows that I always have no space. So it always checks my hard drive to see how much space I [laughter] have left. That's hilarious. And I didn't tell it to do that. It just intuitively added that to the skill itself because it's like, ah, this guy we keep running into a Yep. Exactly. Yep. And so it does it it'll build kind of everything that is in so it's now doing everything it needs to do. So it's downloading the audio. It's starting to assemble from the different libraries
that I have and stuff like that. And it's starting to build the actual assets now. Okay. How how long does it roughly take? So So the build. So I I did a plan phase because I always like to do a plan phase just so I can see exactly what it's thinking that I'm thinking. And so um and I do recommend going through all that. Yeah. Yeah. So like if you go through all that one time and then click it. and that's post plan. So once you get through the plan and you're running it, it'll start to kind of really really rock and roll.
And so you can see it just downloaded okay. And and it ran into a problem with the downloading the music. So now it's evaluating why there was a problem with the music. And so it will troubleshoot all that stuff for you as well. Yeah. Yeah. What was the um uh like the hashtags and then seven eight like are those like steps that it's going through like Oh yeah. Yeah. Yep. So yeah. So this is all of the stuff that it's going to do one by one. So, um, the first thing it's going to do is it's going to pull client record and then it's going to run an initialization and then it's going to go pull all the sources and then it is going to do a context brief. Um, And so it's going to make the the first
flagship video first. So like the most important thing it's going to make first as like the main video and then it's going to do the rest. Uh usually with sub agents, it'll send one sub agent to do some pictures. It'll send one sub agent to do different videos. It'll send one sub agent to build the 3D scroll tour. It's going to create multiple content things for this which they will love them because then it allow us to pump out a few things. Yep. Exactly. And and that's the goal, right? Is the goal is so one of the biggest kind of lessons that I've learned on social media is everyone thinks that everyone's seen their stuff, but really very few people have. And if you change the angle of it a little bit, like sell the whatever you think are
kind of the biggest priorities to selling the property or the biggest uh features, the the things that you want to highlight the most. Um, often times changing the messaging can change the entire feel of the property and all you have to do is connect the right messaging with the right person one time. It's just like, you know, getting drafted in the NFL. You could be a terrible player, but if one team likes you, they're going to take you. You know what I mean? So that is and so it Yeah. And so it's a nine plus step process and it also details kind of what it feels the biggest risks are in creating the asset. So, it's like, okay, listing. Nothing uploads or goes public, changed. Um, and and then it mentions my hardware or hard drive space again. Um,
okay. And so, all 59 photos are ready, which means they are logged. And so, it logs the I I try to have everything logged as well, so you can identify where everything is and what assets are available. And so it is now going to run the full video. So it is now creating the video with all of the frames. And you can see it is So this is sheet one. [laughter] Thank you for doing all this work. And so it breaks it down into sheets which so stylesheets and so now it's using all of those to create the actual video assets and some of those things.
Okay. Um and it should create if it does the like add like it'll take a couple of the the pictures that it likes and it'll add like key bonuses or features or whatever on the property that you can then start pushing to socials as well. And so the the biggest goal is that it creates a basically a big swath of assets and then you kind of look at them and you're like, "Okay, I can I like these, I don't like these." And then you tell the system what you like versus don't like and it makes the changes based on that to the actual system. So the next time it runs, you'll get a closer output.
1:08:59 Fix the prompt, not just the asset
So say in my prompts, I want specific transitions of, you know, daytime to sunset. Yep. Or um lights off to lights on or whatever. If if I want those, I can just write those in the prompt. Exactly. Like, hey, when transitioning of the exterior of the house, do this. Yep. And then the biggest thing that you'll have to do is like the AI will interpret that in a certain way. And so then you'll have to figure out how the AI interpreted it that you don't like and how the AI interpreted it that you do like. And you can say, I really like what you did this, this, and this, but So you have to go from prompt to product.
see the issue and then go back and and manipulate my prompt. Yes. Yeah. That's the that's that's the ideal way to do it. So you can like if you're in a pinch and you just need something fast, you can then just manipulate the asset that it created to get exactly what you want. Yeah. But if you want the system to be structurally better the next time you use it, you have to go jack with the prompts. But like you just said, if manipulating the asset once I get if I track and tracking the record, my manipulated asset as it makes it better, then all I need is that final asset manipulation to then pretty much copy over the prompt.
Yeah, exactly. And you can actually have the AI do that itself, right? Like you get the final thing that you absolutely want at the end result at the output and you say, "Okay, this is the output that you originally gave me. this is the output that I came up with that I like and I'm going to use analyze the process that we had to go from point A to point B and give me revisions that I can make to my prompt and then it'll give you the revisions and then you just say okay go make those revisions to my prompt and so you can take yourself completely out of the editing loop Messaging matters so much more than people realize. Like the the connecting the message to the client because if you can connect message to like your ideal
client profile, like that is where magic happens.
