Read the transcript, 12 chapters
0:00 Show AI the picture instead of typing
All right. So, what we're going to go over today is [clears throat] we are going to kind of change gears a little bit and we are going to talk about different mediums that you can use to interact with AI. So, when I say the word prompt, most people think I have either typed or talked into the AI and given it verbal instructions on what to do, right? That is not always the case as sometimes it is so much easier to just send an image into the AI than to describe what's going on within the image. Right?
So like one of the things that we use it for with our mobile home parks is uh tenant violations. So, we'll have our lease as kind of one piece of context and then you take a picture and you say to the AI, identify everything that would be a violation based on this lease in this picture and it'll go through and you can even say circle it, highlight it, do whatever, right? And so it goes it a much simpler task to just upload the images and your context and say, "Hey, give me all the violations." And then you look at the image, you say, "Hey, you missed X, Y, and Z. add that to your context and give me this again, right? And so it simplifies it from being like, hey, I'm going to give you
this picture that shows this lot and this and blah blah blah blah blah and writing, you know, a 40-line prompt. It condenses it to analyze this image and then give me the required feedback back. on that video. The longer the video, the more difficult it is to actually get useful inputs out of it. But the other nice thing with Google is they own YouTube. So, if you ever have a long video that you want to get analysis on, upload it to YouTube and then take it to Gemini because Google owns YouTube and Gemini. They talk to each other very nicely.
5:21 Long videos and video formats
Um,
so how would I do that? You're saying I just download it to my YouTube channel.
Yeah. So you'd go to your YouTube, you'd push it up to there, and then you'd go grab that link and you'd take that to and then it uses I think like a package called ffmpeg and it goes and it has transcripts. It can actually pull snippets from the data. Um like what credit.
Do vertical videos get more views than the horizontal ones?
Depends on the format. So, if you're posting on like Insta or TikTok or YouTube Shorts, then you want a vertical uh for the formatting. If you're posting on like long form YouTube, then uh horizontal is fine. Yep.
15:22 Listing photos to a draft you fix
And yeah, so you can really speed up time by understanding when you should be using images versus when you should be using text, right? And so if there's a situation where you're like, I'm about to spend 5 minutes describing this situation, if you can get a picture of it, you can put that in so much more easily. And that's like super useful on like listing descriptions and stuff as well. You can grab pictures of the listing and throw it in there and say, "Hey, write a sample listing description for this property and it might write things and it'll say like the countertops look like they're granite."
You know for a fact they're granite. Go in and make that change. Say, "Hey, the the countertops are granite." So like after you run that initial image, it's going to come back with a listing description that may or may not be accurate. Once you read through it, you make all those changes like I know there's granite countertops. uh the square footage is actually 1,200 square feet versus 1,000. There's and you just make all the little corrections that you know that it doesn't send that back and then you get a full-on listing from scratch, right? And so using images and knowing when to use images is going to be one of those it's a skill that allows you to move a lot faster if you know when to use it.
Some people try to use it all the time and it slows them down. They're like, "This sucks. I don't want to do this." Which I understand. But if you can understand like, "Hey, I'm about to spend a bunch of words describing something that a picture would much more easily resolve." I tend to always go for the picture. Um,
17:04 You answer for what's in the picture
and so like this is kind of what we were talking about where AI can tell you what's going on in a picture. It can tell you the details. It can tell you what it thinks about a picture, but you are the person who's ultimately responsible for the reality of that picture. So, if it comes back with some stuff that's way off base, it's not the AI's fault if that goes out to a client, right? Like, it's still your responsibility to manage that and make sure that it's accurate before it goes out to a client. Um, and so it's super duper important that you're quality controlling the AI outputs. It's it's always what I tell people is that there should be a human in the loop before anything irreversible happens. So if I'm about to send an email to a
client, for me personally, and not everyone's like this, for me personally, I want to read that email before it goes out because once that email's out, I either have to do damage control or some other type of resolution. when a five minute read of that email could have resolved that whole problem, right? So, I like to have my emails drafted by AI but not sent. Not yet anyway. I'm sure
19:06 Crop out passwords and client details
so there are some things that you want to make sure cuz again with images it's super easy to snap a picture, send the image. The things you don't want to include or you want to make sure are not in the picture are like if you have any passwords, if you have um client personally identifying information, like all that kind of stuff. You want to make sure cuz it's super easy to send that with the image in bulk and have it just as a part of the image and now it's in the AI. if it's something that you don't want in the AI, crop the picture and just give it a little bit of extra written context. Um, so that is something that we want to make sure that we're not doing.
19:51 Screenshots for tech problems
One thing that I really love to use the image method for is troubleshooting any of my tech problems. So, if I have a warning screen that pops up and I'm like, I have no idea what a 507 error even is, I will take a screenshot of it, push that into my AI and say, hey, my computer is running into this error. What is it? How do I fix it? And it'll actually tell me like, oh, that's a server side error on Netlify's account. There's nothing you can do about it. You just have to wait till service gets restored.
Because it's like, hey, the the thing that is the thing that you would never suspect to have a problem is having a problem. That's why your your app's not building. Okay, great. So, I just need to wait for that thing to not have a problem or I need to try to figure out their solution on my own. One of the two, right? And so like that's one of that I couldn't actually fix. And so there's a lot of value in that in being like, okay, I understand that I there's nothing really I can do. I'm going to move on to my next task and then come back to this when it's actually functioning again. Um and so like
21:09 Give AI something real to start from
you know so you know how we were creating um context cards for brand, right?
Yep.
So if I take that and put it into Gemini because obviously let's I'm working with Claude, right? I have that and then I put that in there so that way Gemini knows like my look and feel, my brand, and then they can create videos based on that. Recommend that.
Yeah. Yep.
In that way.
Yeah. And so like I would also I like giving the AI source media especially if you're going to create a video um because the AI does a really good job manipulating video around people. And so like if you have a video where you're doing like talking or like hey I'm in outside of X Y and Z address you know da da da we've got uh x amount of show blah blah blah whatever you're doing you can then take that put it into Gemini and say hey add some AI effects do x y and z and I want to end this video by flying away on a dragon right and so it'll be like the whole thing and it'll look normal da da da da and then all of a sudden you swoop out with a dragon right
and so there's really cool things that you can do right now with it if it's being used as a supplement to something you already have. It's harder to create from scratch with the AI because there it has nothing to base off of. But if you give it a starting point, and that's one of the reasons that pictures are really useful, you can say like, "Hey, this is my starting point." Um, like as an example, one of the things I did for an old client was we had their house getting crushed by SpaghettiOs or something and the hook for the video was like, will insurance cover this, right? Like find out the if your insurance will cover a SpaghettiOs like overflow or whatever it is, right?
And so you can have like real things that then get overtaken by like crazy things. And that's where you get videos where they're not necessarily considered AI slop. They're considered a more useful tool because it's like, oh, that's real. Oh, there's the AI. That's more like a cinematic thing than I created this specifically to try to sell something.
But yeah, that's 100% like that's one of the best use cases is like putting yourself in things that look like they have value so that you can throw them on socials or throw them to like another great thing to do with that kind of stuff is to then send that social post to people who it would be impactful for. Like if you're talking about like interest rates and you have a bunch of lender relationships, send that video to the lenders and be like here's how you know this video can help blah blah blah blah blah. If you want to share it and try to get organic shares of your stuff
27:00 Repair questions and staging for one client
And and yeah, so it's the the the ability to use pictures to like get a jump start in projects is also super huge. Um, like if you're writing a contract for a house and you're like, I don't even know what's wrong with this house. And you just go take a bunch of pictures. You can say like, hey, I'm doing this for a buyer. This house has a bunch of stuff wrong with it. Give me any ideas based on these pictures of repairs that we might have to negotiate for, all that kind of stuff.
I mean, you didn't do that part of it, but you just did a video. Oh yeah.
Yep.
Yeah.
Yeah. And that's um like we kind of talked about with the context cards, like you can have it uh stage the room in their specific style, right? So a lot of people are doing AI staging right now, but they're staging it just in general general staging stuff, right? Like just like you would hire a company to do. They're taking the picture and it's general staging. But if you know that one client likes antique furniture and one client likes modern white furniture, whatever, you can take the picture for the client with antique furniture load if you have a context card for them or basically so context card is a description of things that are that. You upload the image and you say, "Stage this room for this client." It'll stage it with furniture that matches their style. And so if you trade out
client cards and you do the same thing, it'll stage it again with furniture that matches their style this time, right? And so you're connecting their vision to your asset, not just saying, "Hey, this is what it would look like if if some random person put furniture in here." You're able to say, "Hey, this is what would happen if you put furniture in here." Right? And so I kind of go back to like AI does one of two things. And I don't think there's an in between for real estate is it either absolutely kills human connection, which for some people isn't the worst thing in the world, or it can absolutely bolster human connection, right? And so the way you bolster it is by using it to make people feel like they're everyone's special little guy, right? Like, hey,
trying to get people to connect with kind of the intangibles of what you're doing because that's like the information isn't the hard thing anymore, right? Like anyone can go to ChatGPT and whether they get good information or bad information, they're going to get information one way or the other, right? And so one having them having people understand when it is bad information and two understanding that that's going to happen um and just trying to get ahead of it as much as you can. But so yeah, so screenshots into AI for solving tech problems is one of my favorite things of all time. Super duper simple. Um, and it turns everybody into their own IT person because the AI can explain it to you at whatever level you need it to be explained at. Um, and
massive. Um, and so yeah, so like if you're having a problem like on your computer and you're like this is so annoying, take a screenshot of it and put it into AI. that that's like the fir anytime like I do this now I'm like okay that's a sign that I should be shoving something into AI right because like that if you know how to get to that problem solving loop with AI this is obsolete because you just skip that step and go right to solving the actual issue
31:27 Photos of documents you don't understand
Um, document questions are a really good way to like this is a really good way to get things into AI if you have questions on like a large document. So, if you don't have a digital version of the document, like if you don't have that 100-page PDF that you can shove in here, it's super easy to grab a couple pictures of the things that you have questions about. And ideally, you'd take the pictures of the whole document, feed it in, and whatever. But if it's like, "Oh man, I've got this long document. I don't really understand this uh paragraph that's been written in legalese. Like, I just need to get through this." You can snap a picture of it, upload it, and you're kind of off to the races as far as where you need to go
with understanding, right? Because again, it can break down that complex contract in terms that a fifth grader could understand and you can go back and then start engaging with it at a much deeper level of understanding. Um, and that's just from the picture. So, super duper simple as a way to kind of shortcut typing or pasting a bunch of text. Um, so this is some of the stuff you can do. So you can say like quote the sections that matter, give me page numbers. So if you're like, what are the things that I need to talk to my client about with this document?
I'm like not really sure. I don't want to go to an expert straight away. I'm going to go to the expert, but you can ask it, give me excerpts of the most important things I need to do and tell me exactly where they are in the document or where they are in the So, this can um again impact listing photos. So, if you put a listing photo in, you can say, "Hey, what are all the things that my buyer would want to negotiate about this?" Or you can put it in as a pre uh check and say, "Hey, I'm working on this listing for a seller.
What are the top 10 things that a buyer is going to come at us for?" Whatever it is. Or, like I said, you can use it to stage for personally. You can use it to um you can actually have it add labels. So, if you're like, "Oh, the buyer probably didn't see this. I want to make sure it's very clear." You can say, you know, circle this and put a label beside this crack in the frame or whatever it is, right? And so, images, like I said, can get a lot of unique use cases that would take you a bunch of time to type, and you may be less accurate than just throwing the image in there.
Uh, so that's virtual staging.
34:35 Point Gemini Live around the room
One of the cool things with Gemini is you can actually do live chats with it on the mobile app. So you can open the mobile app, you can uh press the start button and you can actually go around the room and be like, "Hey, what's this? Hey, what's this? Tell me about this." And it will just work like in live fashion. So, it's pretty neat that you can have like a lit literal visual video assistant that's seeing what you see and you can just kind of talk to it about what you're seeing.
One of the easiest ways I recommend to test this is to just like put some listing photos into the AI and just work with it until you get a really cool graphic out of it. Um, something that you're happy with. And when I say cool, I mean that's so dependent on each person in this room, what they think is cool, like what the um criteria is for that. And that's one of the things that is useful in the age of AI is maintaining your personal identity of what is cool and not just uploading the pictures and saying, "Hey, make this."
Because hey, make this, you'll end up with things that look like everybody else if you don't have a context card. if you're not like aggressively prompting.
35:55 Talk through what you want
And then one of my favorite uh hacks for AI is after you get the picture in there, using voice to talk about everything you want. So the thing that I've been doing recently with AI is I haven't really been prompting it. I've been pressing record and just letting it brain dump. So, I will just press the button and then I will just start talking about all the things in my brain that I need to either change or adjust or whatever about this. And so, I I've had ones that are like, "Oh, that's too long. I'm going to need to like delete that." Or like sometimes it creates really really cool things. And so again, I highly recommend that once the image is in there, using voice because your brain doesn't catch up to your uh voice
like it has to to your fingers often times. Um, and so super easy exercise is to put things like put a couple listing pictures in there, talk about an asset that you would like it to create. So maybe you're like, "Hey, I want an Instagram carousel of these uh images." Start with a blank empty room and then stage one with antique furniture, stage one with modern furniture, stage one it is, mid-century modern, uh whatever buzzwords are happy at the time, right? And then you can create, okay, here's what your room would look like like this, like this, like this, like this, like this. And you can post that on your Instagram as, you know, hey, look at how we can reimagine design or whatever it is.
Um, and then the basic thing with the images is add it to your problem solving loop. So if you're like, okay, I have X, Y, and Z problems. Can images being inserted into the AI chat add value to what you're doing or is it superfluous? Like, can I add this image and it's going to give the AI more than I could if I was just writing text to it? And that's always kind of the the filter. There's actually text. One of my favorite things to do off of like YouTube videos and stuff is to like screenshot slides that I'm like, "Ooh, I want the information off of that slide." There's no way to get the information off of that slide. How do I do that? Take a screenshot, push it into AI, and say, "Transcribe this." And now
I have it as text. That is much more workable in the AI. Like video is difficult to get things out of or it can be um text is much easier. So if you want to manipulate the data, try to get it into text and then you much more easy to do something with it. So, the easiest thing to do with this is just to start on your phone, like try out a couple uploading a couple pictures and just kind of talking through seeing what outputs you get. Um, and trying it in different scenarios, like trying And that's it.
But yeah, images as a medium are underutilized because most people don't even think to throw images in as part of their prompt, right? And it it's very useful context especially in real estate because so much of what you guys are interacting with is what the buyer sees, right? And so being able to create visuals that make them like, oh wow, this is exactly what I want. If you can create a visual that gets them to be like, that's exactly what I want, it goes a long way in my experience as far as building that human connection and them being like, wow, you know me so well. Even if it was made with AI, it's because you know them so well. You executed so well that they feel like, "Oh, wow. This is like personal to me.
This isn't for anybody else." That it says, "Hey, Jim." And it's got my furniture styling in the the room. Like that's like a big deal to people, especially people who aren't super AI savvy because they're like, "Wow, this took you so long." Right? And so just I'm like I said, I'm big into like having context cards built out and then being able to use those to create as many assets as you possibly can and making people feel like, "Oh, wow. This is just for me." Um, but yeah.
So, I have a list that I don't have video on.
Mhm.
I'm probably going to upload all the photos that I have with it. Yep.
And then I have to create a video.
Yeah. 100%.
42:08 Keep listing video true to the photos
Yeah. And you can um there there's some really cool things that you can do with images where there's a 3D world builder where if you upload the images and a blueprint of the home, it'll create a landing page that you can literally scroll down and it'll be like a walking tour through the home. And so like you can do a lot of really that's one of my favorite use cases is to upload listing photos and then have it create like a a micro virtual tour of the house and it'll like walk through and um the so the videos with the home make sure that you tell it to use exactly the images and not to add stuff cuz that's one of the things that the AI video gen does like to do is like oh
let's throw in a potted plant here. We'll put an extra door there. We'll do X, Y, and Z. So, just with that, you'll want to rein it in to be like, use exactly the photos. Don't edit, don't add. You are just making a video walkthrough from my photos. And it might take you a time or two to really like dial it in. Um, because that's that's probably what AI video struggles with the most is like 100% like accurate um copy from things. And so just like really try to guard rail it in by telling it like over and over, you know, this is what I want. Do what I want, not what you think is best. Um, but yeah, like that's one of my favorite use cases for it is to turn pictures into video,
especially for like socials. Um, if you've got like a web page that it it's just it's almost always more engaging to people.